Roblox launches an AI-powered game-creation feature in its mobile app

Roblox 在其移动应用中推出 AI 驱动的游戏创作功能

Roblox announced Thursday a new feature called “Build,” allowing users to design games from their mobile devices using AI. The Build feature lets anyone turn simple text prompts into a basic game without any programming experience.

Roblox 周四宣布推出一项名为“Build”的新功能，允许用户使用 AI 在移动设备上设计游戏。Build 功能让任何人无需任何编程经验，只需输入简单的文本提示，即可生成基础游戏。

For example, if a user types, “Let’s make a cozy adventure game set in a dense forest,” the new feature will generate an initial version of the game, which users can then modify and share with friends. “Powered by a broad set of AI models, including both open-source and proprietary Roblox models, Build handles gameplay mechanics, environment, characters, visual style, sound, and more,” the company wrote in its blog post.

例如，如果用户输入“让我们制作一款以茂密森林为背景的舒适冒险游戏”，该新功能就会生成游戏的初始版本，用户随后可以对其进行修改并与朋友分享。该公司在博客文章中写道：“Build 由一系列广泛的 AI 模型驱动，包括开源模型和 Roblox 自有模型，能够处理游戏机制、环境、角色、视觉风格、声音等内容。”

Companies like Google, Microsoft, and Tencent have built similar tools. However, AI-powered game generation has raised concerns among developers and players, with critics arguing that reducing the barriers to game development via text prompts could lead to an influx of low-quality and repetitive games.

谷歌、微软和腾讯等公司也开发了类似的工具。然而，AI 驱动的游戏生成引发了开发者和玩家的担忧，批评者认为，通过文本提示降低游戏开发门槛可能会导致大量低质量和重复性的游戏涌入。

This may also increase competition on the platform, as creators are required to compete not only with other developers but also with AI-generated content that can be produced far more quickly. These concerns are reflected in this year’s Game Developers Conference State of the Game Industry survey, which found that 52% of game industry professionals believe generative AI is having a negative impact on the industry.

这也可能加剧平台上的竞争，因为创作者不仅要与其他开发者竞争，还要与能够以极快速度生成的 AI 内容竞争。这些担忧反映在今年游戏开发者大会（GDC）的《游戏行业状况调查》中，该调查发现 52% 的游戏行业专业人士认为生成式 AI 正在对行业产生负面影响。

To address this, Roblox plans to rank these AI-generated games based on player retention, similar to the system used for other games on the platform. If a game is not played, it won’t be featured as prominently. “Our discovery systems are designed to highlight games with long-term retention, which doesn’t include AI slop. The quality of games on the homepage isn’t changing: If no one plays it — no one can find it. The goal across these new tools is to continue to accelerate creation across all experience levels,” the company added.

为了解决这个问题，Roblox 计划根据玩家留存率对这些 AI 生成的游戏进行排名，这与平台其他游戏的系统类似。如果一款游戏没人玩，它就不会被重点推荐。该公司补充道：“我们的发现系统旨在突出具有长期留存率的游戏，这不包括 AI 垃圾内容。主页上的游戏质量不会改变：如果没人玩，就没人能找到它。这些新工具的目标是继续加速各经验水平用户的创作。”

The Build feature will enter public alpha testing on July 28, available to users in New Zealand aged nine and older who have verified their age. Users aged 16 and up will have the opportunity to publish their creations to a global audience. There will be a free, basic version available along with paid options.

Build 功能将于 7 月 28 日进入公开 Alpha 测试阶段，面向新西兰年满 9 岁且已验证年龄的用户开放。16 岁及以上的用户将有机会向全球受众发布他们的作品。该功能将提供免费的基础版本以及付费选项。

Beyond the Build feature, Roblox is also working on developing AI agents that will assist creators in playtesting and providing analytics. These features are anticipated to roll out in the upcoming months.

除了 Build 功能外，Roblox 还在开发 AI 代理，以协助创作者进行游戏测试并提供分析数据。这些功能预计将在未来几个月内推出。

The new feature highlights Roblox’s ongoing investment in AI, including an AI foundation model for generating 3D game assets and an AI chatbot for supporting developers through the game-building process. Additionally, Roblox is developing a “new scene-generation model” capable of creating entire editable and playable 3D scenes from a single text prompt.

这项新功能凸显了 Roblox 对 AI 的持续投入，包括用于生成 3D 游戏资产的 AI 基础模型，以及在游戏构建过程中为开发者提供支持的 AI 聊天机器人。此外，Roblox 正在开发一种“新场景生成模型”，能够仅凭一段文本提示创建完整的、可编辑且可游玩的 3D 场景。

Additionally, the announcement comes shortly after Roblox disclosed plans to discontinue “Roblox Connect,” the avatar-based video-calling feature introduced in 2023.

此外，在发布此消息前不久，Roblox 刚刚披露了停止“Roblox Connect”的计划，这是其于 2023 年推出的基于虚拟形象的视频通话功能。