Roblox will let people use AI to make games on their phone
Roblox will let people use AI to make games on their phone
Roblox 将允许用户通过手机使用 AI 制作游戏
Roblox is about to let people make games with AI right inside its mobile app, which could make a platform that’s already filled with content of questionable quality feel even more overloaded. The company has embraced AI with open arms, including a preview of an ambitious take on AI world models similar to Google’s Project Genie, an AI foundation model that developers can use to generate 3D game assets, and an AI assistant chatbot that can help developers while they’re building games. The tools announced today will make using AI for Roblox game development far more accessible, though the company is starting small at first.
Roblox 即将允许用户直接在其移动应用程序中使用 AI 制作游戏，这可能会让这个本就充斥着质量参差不齐内容的平台显得更加拥挤。该公司对 AI 持拥抱态度，此前已预览了类似于谷歌 Project Genie 的雄心勃勃的 AI 世界模型、可供开发者生成 3D 游戏资产的 AI 基础模型，以及能在开发过程中提供帮助的 AI 聊天机器人。今天宣布的这些工具将使利用 AI 进行 Roblox 游戏开发变得更加容易，尽管该公司目前采取的是小范围试点策略。
The new feature is called Build, which “brings mobile-first AI creation to Roblox, allowing anyone to turn text prompts into a basic game directly within the Roblox mobile app,” according to a blog post. Build handles “gameplay mechanics, environment, characters, visual style, sound, and more,” and it’s powered by both Roblox’s own AI models and open-source models.
这项新功能名为“Build”。据官方博客文章介绍，它“为 Roblox 带来了移动优先的 AI 创作体验，允许任何人直接在 Roblox 移动应用内通过文本提示生成基础游戏”。Build 可以处理“游戏机制、环境、角色、视觉风格、声音等”，并由 Roblox 自有的 AI 模型和开源模型共同驱动。
Roblox is positioning Build as something that allows “rapid exploration and refinement of ideas,” but it’s easy to imagine that people might start churning out games because of how much the AI tools will lower the barrier to entry. However, the company claims that games made with Build will be ranked by the same retention-based criteria as other Roblox experiences, so games that aren’t played theoretically won’t get picked up by Roblox’s discovery systems.
Roblox 将 Build 定位为一种能够“快速探索和完善创意”的工具，但可以预见，由于 AI 工具大幅降低了准入门槛，人们可能会开始批量生产游戏。不过，该公司声称，使用 Build 制作的游戏将与 Roblox 上的其他体验遵循相同的基于留存率的排名标准，因此理论上，无人问津的游戏将不会被 Roblox 的发现系统推荐。
“Our discovery systems are designed to highlight games with long-term retention, which doesn’t include AI slop,” Roblox says. “The quality of games on the homepage isn’t changing: If no one plays it—no one can find it.”
“我们的发现系统旨在突出具有长期留存率的游戏，这并不包括 AI 生成的垃圾内容，”Roblox 表示。“主页上的游戏质量不会改变：如果没人玩，就没人能找到它。”
Initially, Build will be available starting July 28th in public alpha to users in New Zealand who are at least nine years old and have verified their ages. Published games will be playable globally by users 16 and older. A “base-level” version of Build will be available at no cost, though there will be “additional paid options for power users.” Roblox doesn’t have specifics to share about those paid options right now, and the company will share more “as we continue to roll out to more regions in the coming months,” spokesperson Juliet Chaitin-Lefcourt tells The Verge.
Build 将于 7 月 28 日开启公开 Alpha 测试，首批面向新西兰年满 9 岁且已完成年龄验证的用户。发布后的游戏将供全球 16 岁及以上的用户游玩。Build 的“基础版”将免费提供，但也会有“针对高级用户的额外付费选项”。Roblox 发言人 Juliet Chaitin-Lefcourt 告诉 The Verge，目前公司尚未分享有关这些付费选项的具体细节，并表示“随着未来几个月向更多地区推广，我们将分享更多信息”。
Roblox is also working on new AI agents to help developers that will be available in both Build and Studio, including a playtesting agent, an analytics agent, and an agent that can run experiments to help improve engagement, retention, and monetization. These will ship over the “coming months.”
Roblox 还在开发新的 AI 智能体以辅助开发者，这些智能体将同时应用于 Build 和 Studio，包括游戏测试智能体、分析智能体，以及能够运行实验以帮助提高参与度、留存率和变现能力的智能体。这些功能将在“未来几个月内”陆续推出。