Newsletter platform Beehiiv now lets subscribers chat with each other, adds AI
Newsletter platform Beehiiv now lets subscribers chat with each other, adds AI
时事通讯平台 Beehiiv 新增订阅者聊天功能及 AI 助手
Newsletter platform Beehiiv is expanding into new avenues of engagement by launching a feature called Community, which lets subscribers of a creator chat with each other. The company also launched a new AI Copilot that helps creators manage and grow their audience. 时事通讯平台 Beehiiv 正在拓展新的互动渠道，推出了名为“社区”（Community）的功能，允许创作者的订阅者之间进行交流。此外，该公司还发布了一款全新的 AI Copilot，旨在帮助创作者管理并扩大其受众群体。
The updates come as Beehiiv positions itself as a creator platform beyond newsletters. In the last few months, the company has launched podcasts, webinars, and customizable paywalls. Some of these moves are already showing positive results. The company said that 50% of podcast users migrated their shows from elsewhere, for instance. 此次更新正值 Beehiiv 将自身定位从单纯的时事通讯平台转型为综合性创作者平台之际。在过去几个月里，该公司相继推出了播客、网络研讨会和可定制的付费墙功能。其中一些举措已经初见成效，例如该公司表示，50% 的播客用户是从其他平台迁移而来的。
Beehiiv’s new Community tool will allow users to spin up a discussion forum within the platform. Today, creators often have a chat for members on a separate Discord or Slack server or in Facebook groups, but Beehiiv wants to bring those chats back to its own platform. Here, creators can also create paid membership tiers for exclusive access to certain chatrooms and to moderate conversations. Beehiiv 新推出的“社区”工具允许用户在平台内建立讨论论坛。目前，创作者通常需要在 Discord、Slack 服务器或 Facebook 群组中为成员开设聊天室，但 Beehiiv 希望将这些交流带回其自有平台。在这里，创作者还可以设置付费会员等级，以提供特定聊天室的独家访问权限，并对对话进行管理。
“People following your content have a shared interest in what you’re creating, but they can’t communicate with each other. Whether that interest is in sports, the World Cup, or politics, being able to have a community where your audience can actually engage with one another is super valuable,” Beehiiv CEO Tyler Denk told TechCrunch. “关注你内容的人对你创作的主题有着共同的兴趣，但他们却无法相互交流。无论这种兴趣是关于体育、世界杯还是政治，能够拥有一个让受众真正互动的社区是非常有价值的，”Beehiiv 首席执行官 Tyler Denk 在接受 TechCrunch 采访时表示。
The platform is also introducing an additional revenue-generation opportunity with programmatic ads, which allows users to sell ad slots in their newsletters. They can earn money by choosing the ads that potentially offer the highest returns based on their audience, content, and performance. The company already has tools like metered paywalls, paid trials, and a sponsorship storefront to sell their own slots in packages. Plus, Beehiiv said the publishers on the platform earn more than $1 million per month through their ad network. 该平台还通过程序化广告引入了额外的创收机会，允许用户在时事通讯中出售广告位。用户可以根据受众、内容和表现，选择潜在收益最高的广告来赚取收入。该公司此前已拥有计量付费墙、付费试用和赞助店面等工具，用于打包出售广告位。此外，Beehiiv 表示，平台上的发布者通过其广告网络每月赚取的收入已超过 100 万美元。
Beehiiv is launching a new AI assistant called Copilot, as well, which can understand context like content, audience, subscribers, and performance to give users advice on how to manage their newsletter and grow their audience. The assistant can analyze the performance of various newsletters and podcasts, draft campaigns for outreach, and look for new money-making opportunities. Beehiiv 还推出了名为 Copilot 的全新 AI 助手，它能够理解内容、受众、订阅者和表现等背景信息，从而为用户提供关于如何管理时事通讯和扩大受众的建议。该助手可以分析各类时事通讯和播客的表现，起草推广活动方案，并寻找新的盈利机会。
The assistant is one of several AI efforts underway. Earlier this year, the company launched a model context protocol (MCP) server, allowing users to connect their Beehiiv to other assistants like ChatGPT and Claude to ask questions and get insights. It’s also working on better AEO (Answer Engine Optimization), which helps a newsletter be cited in AI assistant answers more frequently. 该助手是公司正在进行的几项 AI 计划之一。今年早些时候，该公司推出了模型上下文协议（MCP）服务器，允许用户将 Beehiiv 连接到 ChatGPT 和 Claude 等其他助手，以便提问并获取见解。此外，公司还在致力于优化 AEO（答案引擎优化），旨在帮助时事通讯更频繁地被 AI 助手的回答所引用。
Along with these updates, the company is shipping a redesigned editor that allows users to see editing and preview modes side by side, helping them to understand how the content they are writing would appear to readers. Denk noted that in the coming quarter, Beehiiv wants to spend time educating users about these tools and teaching them about how top newsletters are using them to grow their publications. 除了这些更新外，该公司还发布了重新设计的编辑器，允许用户并排查看编辑和预览模式，从而帮助他们直观地了解所写内容在读者眼中的呈现效果。Denk 指出，在接下来的一个季度里，Beehiiv 将投入精力对用户进行工具使用培训，并分享顶级时事通讯如何利用这些工具来发展其出版物。
The platform’s rivals are also evolving by launching new offerings. For instance, Riverside launched a newsletter publishing feature last month, and Substack launched a built-in recording studio product in March. 该平台的竞争对手也在通过推出新产品不断进化。例如，Riverside 上个月推出了时事通讯发布功能，而 Substack 则在 3 月份推出了内置录音室产品。