X cracks down on creators who steal content

X 平台重拳打击内容剽窃创作者

X is taking a tougher stance against people who try to abuse its creator revenue-sharing program by soliciting engagement and stealing content from others. It’s common for viral content to be recirculated, especially on platforms like X, where that content can be rewarded with likes, follows, and, in some cases, cold, hard cash. X 正在采取更强硬的立场，打击那些试图通过索取互动和窃取他人内容来滥用其创作者收入分成计划的用户。病毒式传播的内容被反复转发是很常见的现象，尤其是在 X 这样的平台上，这些内容可以获得点赞、关注，在某些情况下甚至能带来真金白银的收益。

Instagram, Facebook, and Reddit also deal with this problem, and have implemented some technical measures to discourage such behavior — for instance, tools that detect when a user has reposted someone else’s work without giving them credit. X recently tried its hand at this, too, adding an improved video editor and recorder to its platform in an effort to encourage creators to post using X’s own tools instead of stealing others’ content. Instagram、Facebook 和 Reddit 也面临同样的问题，并已实施了一些技术手段来遏制此类行为——例如，检测用户在未注明出处的情况下转发他人作品的工具。X 最近也尝试了这一做法，在其平台上增加了改进后的视频编辑器和录制器，旨在鼓励创作者使用 X 自带的工具发布内容，而不是窃取他人的成果。

Now, Nikita Bier said X’s newest version of the Grok AI model can detect duplicated content at thrice the rate of its previous version. Plus, adding watermarks, intros, and other edits meant to fool people into thinking stolen content is your own will result in sending the monetized impressions to the original uploader. This will also include copies of viral text posts. (Bier says the most common of this kind is, “Twitter is like the smoking section of the internet” — proof that people are still calling the app Twitter!) Nikita Bier 表示，X 最新版本的 Grok AI 模型检测重复内容的能力是上一版本的三倍。此外，通过添加水印、片头或其他编辑手段试图误导他人认为窃取内容属于自己的行为，将导致该内容的变现曝光收益被重新分配给原始上传者。这也适用于病毒式传播的文本帖子。（Bier 称，此类帖子中最常见的是“Twitter 就像互联网的吸烟区”——这证明人们仍然习惯将该应用称为 Twitter！）

Bier said the company has detected 1.5 million posts that were stolen in its latest cycle, though he didn’t mention over what period that cycle took place. He noted, however, that with the changes, over $1 million in creator payouts will now be given back to the original creators of the stolen content. Because many such problems are enabled by AI, X has been working to suspend bots more quickly, too. In April, Bier said the platform was identifying and suspending “208 bots per minute and growing.” Bier 表示，公司在最近的一个周期内检测到了 150 万条被窃取的帖子，但他并未提及该周期的具体时长。不过他指出，随着这些调整，超过 100 万美元的创作者收益现在将返还给被窃取内容的原始创作者。由于许多此类问题是由 AI 助长的，X 也一直在努力加快封禁机器人的速度。今年 4 月，Bier 曾表示该平台每分钟识别并封禁“208 个机器人，且数量还在增加”。

X now says repeated or intentional attempts to circumvent its new policy will result in users being removed from the creator program, as will efforts to solicit engagement and follows. In terms of the latter, if a user is busted three times or more (e.g., by saying something like “I’ll follow everyone who replies”), their account will be removed from the creator program and forwarded to the platform’s policy team for suspension. Bier has complained about engagement bait on the platform before, and even went after top creator MrBeast for always using financial bait to get people to watch his videos. X 现已声明，反复或蓄意规避其新政策的行为，以及索取互动和关注的行为，都将导致用户被移出创作者计划。关于后者，如果用户被发现违规三次或以上（例如发布“我会关注所有回复的人”之类的言论），其账户将被移出创作者计划，并移交至平台政策团队进行封禁处理。Bier 此前曾抱怨过平台上的“互动诱饵”现象，甚至曾公开批评顶级创作者 MrBeast 总是利用金钱诱饵来吸引人们观看他的视频。