Guerrilla London bus ads mock Kylie Jenner’s Meta glasses campaign

伦敦街头游击式广告恶搞凯莉·詹娜的 Meta 眼镜宣传活动

The social media giant Meta partnered with controversial TV personality and cosmetics mogul Kylie Jenner for the design and marketing of an “entry-level” line of its widely criticized camera glasses late last month. The collaborative campaign quickly provoked a wave of public backlash over unresolved concerns about privacy, consent, and personal safety as surveillance technology rapidly evolves. 社交媒体巨头 Meta 上个月底与备受争议的电视名人和美妆大亨凯莉·詹娜（Kylie Jenner）合作，设计并推广了一款备受诟病的“入门级”摄像眼镜。随着监控技术的飞速发展，这一合作宣传活动迅速引发了公众的强烈抵制，人们对隐私、知情同意以及个人安全等未决问题表示担忧。

Based in the United Kingdom, the class-based activism group Everyone Hates Elon (EHE) visualized those concerns in a lenticular spoof ad that, based on where a viewer is standing, flips between a branded marketing photo of Jenner wearing a pair of Meta glasses and a black-and-white image showing a skeletal, X-ray version of her with the tagline “We’re always watching.” 总部位于英国的阶级激进组织“每个人都讨厌埃隆”（Everyone Hates Elon，简称 EHE）将这些担忧转化为一则光栅恶搞广告。根据观看者的站位不同，广告画面会在詹娜佩戴 Meta 眼镜的品牌宣传照，与一张显示其骨骼 X 光影像的黑白图片之间切换，并配有标语：“我们一直在注视着你。”

The transformation element and the poster design appear to reference the politically charged sci-fi film They Live (1988), in which the main character encounters a pair of sunglasses that not only expose the extractive messaging of advertisements but reveal that humanity is being controlled, subdued, and exploited by a secret population of aliens masquerading as people. In the film, it’s later revealed that some humans have accepted monetary bribes to collaborate with the aliens. 这种变换效果和海报设计似乎参考了充满政治色彩的科幻电影《极度空间》（They Live，1988 年）。片中主角戴上一副墨镜后，不仅能看穿广告背后的掠夺性信息，还发现人类正受到一群伪装成人类的秘密外星人的控制、压制和剥削。电影中后来揭示，一些人类为了金钱贿赂而选择与外星人勾结。

Known for its public interventions on both sides of the Atlantic, EHE had its affiliated activists install the mock advert at a bus stop near Meta’s London headquarters as a sardonic confrontation of the company’s encroaching surveillance mechanisms. EHE 以在大西洋两岸进行公共干预活动而闻名，该组织的活动人士在 Meta 伦敦总部附近的公交车站安装了这则恶搞广告，以此讽刺并对抗该公司不断扩张的监控机制。

Meta launched its first Ray-Ban smart glasses line, which allowed for up to 30 seconds (later one minute) of camera recording, in 2021. Now, the product’s latest generation allows for three minutes of consecutive recording, leaving more people wary about unknowingly being recorded in public, as well as what that footage could be used for. Meta 于 2021 年推出了首款雷朋（Ray-Ban）智能眼镜系列，允许进行最长 30 秒（后来延长至一分钟）的视频录制。如今，该产品的最新一代支持连续录制三分钟，这让更多人担心在公共场合被不知情地录像，以及这些影像资料可能被用于何处。

“Meta has spent years tracking us online,” said a spokesperson for EHE in an email to Hyperallergic. “Now it wants to track us in the real world too.” “Meta 多年来一直在网上追踪我们，”EHE 的一位发言人在给《Hyperallergic》的电子邮件中表示，“现在它还想在现实世界中追踪我们。”

In an effort to assuage concerns about the glasses secretly recording people, Meta said it would roll out a software update that would disable the camera if the built-in LED recording light was obscured or damaged. However, the product has already been derided extensively online, especially because of its recent popularity with “Manosphere” content creators who post point-of-view recordings of them cold approaching (see: sexually harassing) various women in public without their knowledge. 为了缓解人们对眼镜秘密录像的担忧，Meta 表示将推出一项软件更新：如果内置的 LED 录制指示灯被遮挡或损坏，摄像头将自动禁用。然而，该产品在网上已遭到广泛嘲讽，尤其是因为它最近在“男性领域”（Manosphere）内容创作者中很受欢迎，这些人发布了他们在公共场合未经允许就搭讪（实为性骚扰）女性的第一视角录像。

“Meta and Ray-Ban’s new AI glasses can be used to secretly record women and young people for sexual reasons,” the EHE spokesperson continued in their statement to Hyperallergic. “Simply put, that’s abuse.” “Meta 和雷朋的新款 AI 眼镜可以被用于出于性目的秘密录制女性和年轻人，”EHE 发言人在给《Hyperallergic》的声明中继续说道，“简单来说，这就是虐待。”

The chasm between legality and ethics continues to widen as the use of smart glasses poses additional risks at sites of expected privacy, including hospitals, restrooms, fitness spaces, locker rooms, and private businesses. In 2024, Harvard researchers were able to run facial recognition software on recorded footage from Meta’s Ray-Ban glasses to successfully locate the names, addresses, and other personal information of passersby from public databases. 随着智能眼镜的使用在医院、洗手间、健身场所、更衣室和私人企业等本应享有隐私的场所带来额外风险，法律与道德之间的鸿沟不断扩大。2024 年，哈佛大学的研究人员通过对 Meta 雷朋眼镜录制的影像运行人脸识别软件，成功从公共数据库中定位到了路人的姓名、地址和其他个人信息。

Morality aside, privacy law also hasn’t kept up with the speed at which the smart glasses and other AI technology that processes and learns off of biometric data are evolving, let alone hitting the market. Therefore, EHE poses one simple question: “Billionaires could fund cures for cancer — so why are they funding glasses for perverts instead?” 抛开道德不谈，隐私法也未能跟上智能眼镜及其他处理和学习生物识别数据的 AI 技术的发展速度，更不用说这些产品进入市场的速度了。因此，EHE 提出了一个简单的问题：“亿万富翁们本可以资助癌症治疗——那么为什么他们反而要资助这种供变态使用的眼镜呢？”