XPeng’s New ‘Budget’ EV Looks Like the Ferrari Luce
XPeng’s New ‘Budget’ EV Looks Like the Ferrari Luce
小鹏汽车新款“经济型”电动车外观酷似法拉利 Luce
As you walk into XPeng’s Munich showcase event, you’re greeted by, I kid you not, a giant wooden Trojan horse. Not exactly a subtle message from a Chinese brand announcing its first-ever global release of an electric vehicle, right in the backyard of the German auto industry.
当你走进小鹏汽车在慕尼黑的发布会现场，迎接你的竟然是一个巨大的木制特洛伊木马，我没开玩笑。对于一个中国品牌来说，在德国汽车工业的大本营宣布其首款全球化电动车型，这传达的信息可谓相当直白。
It’s hard to believe that XPeng was founded just shy of 12 years ago. Yet by 2020, it was already shipping EVs to Norway, marking the start of the Chinese company’s European journey. Today, alongside cars, the company includes robots and flying cars in its commercial product portfolio.
很难相信小鹏汽车成立至今还不到 12 年。然而早在 2020 年，它就已经开始向挪威出口电动汽车，开启了这家中国公司的欧洲之旅。如今，除了汽车，该公司的商业产品组合还包括机器人和飞行汽车。
Look at the top 10 EV manufacturers in China by volume, and you won’t find XPeng, but it’s growing and has forged a bigger reputation outside its home country. Now it wants to go global with its latest model, the L03, the brand’s first new car that will launch in 60 countries across Europe, Latin America, the Middle East, and the Asia Pacific.
纵观中国电动汽车销量前十名，你可能找不到小鹏的名字，但它正在成长，并在海外市场建立了比国内更大的声誉。现在，小鹏希望凭借其最新车型 L03 走向全球，这是该品牌首款将在欧洲、拉丁美洲、中东和亚太地区等 60 个国家同步推出的新车。
The L03 is a big play for XPeng because this is its “budget” model, starting at €35,600 (about $41,000), priced to sit below its G6 Tesla Model Y competitor, and to sell in volume.
L03 对小鹏来说是一次重大布局，因为这是其“经济型”车型，起售价为 35,600 欧元（约合 41,000 美元），定价低于其对标特斯拉 Model Y 的 G6 车型，旨在实现规模化销售。
Yes, the L03 is the company’s mass-market play. Despite the keen pricing, XPeng has sought to make the specs attractive: a claimed WLTP 320-mile range; fast charging, from 10 to 80 percent in 20 minutes; panoramic glass roof; heated and cooled massage seats; 256-color ambient lighting; brushed metal speaker covers; an impressive 0.228 drag coefficient to squeeze out more range; smart parking; a 15.6-inch 2.5K central screen; 27-inch HUD; AI-powered voice control; and even Google Maps built in.
没错，L03 是该公司进军大众市场的利器。尽管定价亲民，但小鹏仍力求让配置极具吸引力：WLTP 工况下 320 英里的续航里程；20 分钟内从 10% 充至 80% 的快充能力；全景天幕；加热通风按摩座椅；256 色氛围灯；拉丝金属扬声器罩；0.228 的超低风阻系数以提升续航；智能泊车；15.6 英寸 2.5K 中控屏；27 英寸 HUD；AI 语音控制，甚至还内置了谷歌地图。
All this and more come as standard, whether you go for the vanilla model, the Long Range, AWD, or Ultra. The phrase XPeng keeps repeating for this embarrassment of riches is “beyond class.” It wants the L03 to go toe to toe with EVs in the segment above it—cars like the Volkswagen ID.4.
无论你选择基础版、长续航版、四驱版还是 Ultra 版，上述所有配置均为标配。小鹏对这种“配置过剩”反复强调的口号是“超越同级”。它希望 L03 能与更高一级别的电动车（如大众 ID.4）正面竞争。
Performance? Well, the five-seat, 4,650-mm L03 can hit 0 to 60 mph in just 4.5 seconds on the top models, but this drops to 7.5 seconds on the Standard Range base version.
性能方面，这款五座、车长 4,650 毫米的 L03，其顶配车型百公里加速仅需 4.5 秒，而标准续航版则为 7.5 秒。
While the other L03 models are Level 2 for autonomous driving, the Ultra bumps to L2++ for next-gen point-to-point, hands-off navigation that is supposedly coming to Europe in 2027 (thanks to a trio of XPeng’s Turing 7-nanometer AI chips). An over-the-air update will be all that’s required to activate this eyes on/hands-off system.
虽然 L03 的其他车型仅支持 L2 级自动驾驶，但 Ultra 版升级到了 L2++，支持下一代点对点、脱手导航功能，预计将于 2027 年在欧洲推出（得益于小鹏自研的三颗 7 纳米图灵 AI 芯片）。只需通过 OTA 升级，即可激活这套“眼不离路、手可脱离方向盘”的系统。
This is all, on paper, great value for the money. L03 owners will be getting a lot of EV for their buck. But it’s not all upside. In China, the L03 is called the Mona L03, as it’s part of XPeng’s budget Mona sub-brand. XPeng doesn’t want to highlight this fact, and I’m told the specs have been tweaked for this global “non-Mona” L03, which I suppose is intended to justify the name change.
从纸面数据来看，这确实物超所值。L03 的车主将获得极高的性价比。但并非全是优点。在中国，L03 被称为 Mona L03，属于小鹏旗下的经济型子品牌 Mona。小鹏并不想强调这一事实，据我所知，这款全球版“非 Mona”L03 的规格经过了调整，我想这大概是为了证明改名的合理性。
For L4 autonomy in the future, even though the Ultra L03 has the brains to operate at that level, Xianming Liu, XPeng’s senior director of engineering, tells me the car lacks the hardware that meets the required six levels of redundancy. This “budget” EV will never be allowed beyond L2++ skills.
关于未来的 L4 级自动驾驶，尽管 Ultra 版 L03 具备处理该级别任务的“大脑”，但小鹏工程高级总监刘先明告诉我，该车缺乏满足六重冗余要求的硬件。因此，这款“经济型”电动车将永远无法超越 L2++ 的能力范畴。
The other potential autonomy wrinkle—depending on your point of view—is that XPeng is in the “no lidar” camp (just like Tesla with Full Self-Driving, or FSD) for autonomous vehicle tech. Liu insists that the boosted compute power and increasingly refined models, combined with the built-in camera system on the L03, are more than a match for any competitor rocking a lidar-powered alternative. Looking at videos like this will give some pause for thought, however.
另一个关于自动驾驶的潜在争议点在于——取决于你的观点——小鹏在自动驾驶技术上属于“无激光雷达”阵营（就像特斯拉的 FSD 一样）。刘先明坚持认为，增强的算力和日益精进的模型，结合 L03 内置的摄像头系统，足以媲美任何搭载激光雷达的竞争对手。不过，看看这类视频可能会让人产生一些疑虑。
Right now, when I ask auto manufacturers which system is better, lidar or cameras, it seems to depend entirely on which system the maker has backed. Most of XPeng’s Chinese rivals (BYD, Zeekr, Nio) have opted for lidar.
目前，当我问汽车制造商激光雷达和摄像头哪个系统更好时，答案似乎完全取决于该厂商选择了哪种技术路线。小鹏的大多数中国竞争对手（比亚迪、极氪、蔚来）都选择了激光雷达。
In person, what’s striking about the L03 to the casual eye—apart from the surprisingly pleasant interior that indeed does feel “beyond class,” complete with anchor points for action cameras and magnetic clips for accessories such as camping lights—is how similar it is in looks to the Ferrari Luce. It’s not miles away from Denza’s Z9 GT, either.
亲眼见到 L03，除了其令人惊喜的内饰确实有“超越同级”的感觉，还配备了运动相机锚点和用于露营灯等配件的磁吸夹之外，最引人注目的是它在外观上与法拉利 Luce 的相似度。它与腾势 Z9 GT 的外观也相差无几。
All three EVs occupy radically different prices: budget, premium, and luxury. It’s interesting, then, that there seems to be some convergence here in styling, a convergence that helps XPeng appear more premium than it might be and arguably impacts higher-end marques as they struggle to differentiate their offerings when luxury EVs are not selling.
这三款电动车处于完全不同的价格区间：经济型、高端型和豪华型。有趣的是，它们在造型上似乎出现了一种趋同，这种趋同帮助小鹏看起来比实际定位更高端，同时也可能对高端品牌造成影响，因为在豪华电动车销量不佳的情况下，它们正努力寻求产品差异化。
Perhaps it’s not surprising that some might see a similarity between the Luce and the L03. XPeng’s head of design is none other than JuanMa López, the former Ferrari head of exterior design from 2010 to 2018, when he helped determine the outlines of some 25 models, including the LaFerrari, SF90 Stradale, and the Monza SP. López was not involved in the Luce itself; that design task was uncharacteristically outsourced to LoveFrom, the agency founded by Jony Ive in 2019 upon his exit from Apple.
有些人认为 Luce 和 L03 相似或许并不奇怪。小鹏的设计总监正是 JuanMa López，他曾在 2010 年至 2018 年担任法拉利外观设计主管，参与了包括 LaFerrari、SF90 Stradale 和 Monza SP 在内约 25 款车型的设计。López 本人并未参与 Luce 的设计；该设计任务被罕见地外包给了 LoveFrom，这是乔尼·艾维（Jony Ive）在 2019 年离开苹果后创立的机构。
I put this convergence of design styles idea to Rafik Ferrag, head of creative design at XPeng, and asked why exterior aesthetics no longer seemed to denote a car’s segment. Twenty years ago, you could look at a car and know what price bracket it was in. Not now.
我向小鹏创意设计总监 Rafik Ferrag 提出了这种设计风格趋同的观点，并询问为什么外观美学似乎不再能代表汽车的级别。二十年前，你一眼就能看出车的价格区间，但现在不行了。
“Yes, that’s right. In the past, it was impossible for an entry-level car to afford the technology or even the decorative elements that a luxury car has. Today, that’s no longer true,” Ferrag says. “Our goal as designers is to reach the top level. If we can look as good as a Ferrari or a Bentley in an entry-level car, we’ll do it. And that’s what we are trying to do here, to reach this preciseness, this material fit and finish, color precision, and technology.”
“没错，确实如此。过去，入门级车型不可能负担得起豪华车所拥有的技术，甚至连装饰元素都无法企及。但今天情况变了，”Ferrag 说道，“我们作为设计师的目标是达到顶尖水平。如果能在入门级车型上实现法拉利或宾利那样的外观质感，我们就会去做。这正是我们在这里努力的方向——追求这种精准度、材料的装配工艺、色彩精度以及科技感。”