Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch
Swatch’s New Gold MoonSwatch Solves the Problem of the Nightmare Royal Pop Launch
斯沃琪新款金质 MoonSwatch 解决了“Royal Pop”发售混乱的难题
Ever looking to underline its space-faring pedigree, Omega has again joined forces with Swatch to release another limited-edition MoonSwatch featuring Omega’s proprietary 18K Moonshine Gold alloy. 为了进一步彰显其太空探索的血统，欧米茄（Omega）再次与斯沃琪（Swatch）联手，推出了一款全新的限量版 MoonSwatch，采用了欧米茄独有的 18K Moonshine 金合金。
But whereas previous special versions had only a sliver of the shiny stuff, this new model doesn’t hold back, featuring a dial, hands, crown, and pushers all made from Omega’s 18K Moonshine Gold alloy, with a combined weight of 11 grams. 与以往仅含有少量金质材料的特别版不同，这款新表毫不吝啬，其表盘、指针、表冠和计时按钮均由欧米茄 18K Moonshine 金合金制成，总重量达 11 克。
Called the Mission to the Moon 1969, the watch commemorates the Apollo 11 moon landing on July 21, 1969. It’s limited, rather appropriately, to 1,969 numbered pieces and comes with a black-and-gold version of Swatch’s upgraded rubber MoonSwatch straps. 这款腕表名为“Mission to the Moon 1969”，旨在纪念 1969 年 7 月 21 日的阿波罗 11 号登月任务。正如其名，该表限量发行 1,969 枚，并配有黑金配色的斯沃琪升级版 MoonSwatch 橡胶表带。
Swatch says the gold used for these limited-edition pieces dates from around 1969, coming from old Omega spare parts that have been melted down in the company’s own foundry. In 1969, 11 grams of 18K gold apparently cost $11, so Swatch decided to price the gold in this MoonSwatch based on the price of gold on July 21, 1969, instead of today’s gold price. This means the Mission to the Moon 1969 retails for around $620. 斯沃琪表示，这些限量版腕表所使用的黄金可追溯至 1969 年左右，源自欧米茄旧有的备用零件，并在公司自有的铸造厂中熔炼而成。据称，1969 年时 11 克 18K 黄金的价格为 11 美元，因此斯沃琪决定以 1969 年 7 月 21 日的金价而非当今金价来计算这款 MoonSwatch 的黄金成本。这意味着“Mission to the Moon 1969”的零售价约为 620 美元。
Perhaps thinking of the chaos that consumed Swatch stores worldwide in May during the launch of the Audemars Piguet x Swatch Royal Pop—itself a repeat of the fury surrounding the MoonSwatch launch four years ago—Swatch is making this limited edition available to buy online. The catch, however, is that to get your hands on one, you have to fill out an “ESTA” or Electronic Swatch Timepiece Application. 或许是考虑到今年 5 月爱彼（Audemars Piguet）与斯沃琪联名款“Royal Pop”发售时全球门店陷入的混乱（这本身就是四年前 MoonSwatch 首发时狂热场面的重演），斯沃琪此次决定通过线上渠道发售这款限量版腕表。然而，想要入手这款表，你必须填写一份“ESTA”，即“电子斯沃琪腕表申请表”（Electronic Swatch Timepiece Application）。
The application has 32 questions to answer, “similar to the ESTA many travelers have to fill out to travel to the USA.” Only 1,969 people will earn a MoonSwatch ESTA approval, which will then allow them to purchase the limited-edition watch online and collect it from a Swatch store. It is precisely this type of application or lottery system that many experts suggested Swatch should have implemented with the troubled Royal Pop release. 这份申请表包含 32 个问题，“类似于许多旅客前往美国时必须填写的 ESTA（电子旅行授权系统）”。最终只有 1,969 人能获得 MoonSwatch 的 ESTA 批准，从而获得在线购买该限量版腕表并前往斯沃琪门店提货的资格。正是这种申请或抽签机制，被许多专家认为本应在之前备受争议的 Royal Pop 发售中就该采用。
Swatch ESTA applications for the Mission to the Moon 1969 must be completed by July 21 at 5:59 pm Eastern time (11:59 pm CEST). Oddly, no information has been provided on exactly how Swatch will select the lucky 1,969 people. “Mission to the Moon 1969”的斯沃琪 ESTA 申请必须在东部时间 7 月 21 日下午 5:59（欧洲中部夏令时间晚上 11:59）之前完成。奇怪的是，斯沃琪尚未公布具体将如何选出这 1,969 名幸运儿。