Ford’s $30,000 electric truck: all the news about the company’s big EV re-do
Ford’s $30,000 electric truck: all the news about the company’s big EV re-do
福特 3 万美元电动皮卡：关于该公司电动汽车重大转型的一切新闻
The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the market with the electric version of its popular F-Series truck, Ford is going back to the drawing board with its Universal Electric Vehicle Platform. 福特 F-150 Lightning 的终结，也标志着这家汽车制造商新时代的开始。在未能凭借其热门 F 系列皮卡的电动版本占领市场后，福特正通过其“通用电动汽车平台”（Universal Electric Vehicle Platform）重回设计蓝图。
The first offering will be a $30,000 electric truck, engineered for efficiency and also — perhaps most importantly — profitability. The truck will be revealed in 2027, but Ford plans on building a whole family of low-cost electric vehicles at its Kentucky assembly plant. The heavily camouflaged truck has already been spotted out in the wild, with observers noting that it seems even smaller than the Maverick. 首款产品将是一辆售价 3 万美元的电动皮卡，其设计旨在实现高效，或许更重要的是，实现盈利。该车将于 2027 年亮相，但福特计划在其肯塔基州装配厂生产一系列低成本电动汽车。这辆经过重度伪装的皮卡已经在路测中被发现，观察人士指出，它看起来甚至比 Maverick 还要小。
Success isn’t guaranteed. Ford has struggled to make profitable EVs, forcing the company to take a staggering $19.5 billion hit on its EV investments in 2025. But Ford still sees EVs as the future — just not oversize ones with “no path to profitability,” as executives say. 成功并非唾手可得。福特在实现电动汽车盈利方面一直举步维艰，迫使公司在 2025 年对其电动汽车投资进行了高达 195 亿美元的减记。但福特仍将电动汽车视为未来——正如高管们所言，只是不再是那些“没有盈利路径”的超大型车型。
Emojis as camouflage. 用表情符号作为伪装。
The Drive has new pics of Ford’s $30,000 prototype electric truck, giving us our best look at the pint-sized truck’s real door handles and giant interior touchscreen. But maybe the most interesting aspect, as noticed by mobility investor Reilly Brennan, is the new camouflage that features soccer balls, sail boats, hearts, and other emoji-like symbols. No poops, fortunately. 《The Drive》发布了福特 3 万美元电动皮卡原型车的新照片，让我们得以最清晰地看到这辆小型皮卡的真实门把手和巨大的车内触摸屏。但正如移动出行投资者 Reilly Brennan 所注意到的，最有趣的地方或许是其全新的伪装图案，上面印有足球、帆船、爱心和其他类似表情符号的图案。幸运的是，没有便便符号。
Ford’s $30K electric truck could be smaller than a Maverick. 福特 3 万美元电动皮卡可能比 Maverick 更小。
The Autopian spotted the highly anticipated EV in Long Beach this week. Although it was heavily camouflaged, the outlet was able to estimate its measurements to be around 64-inches tall and about 195-inches long, which would make it a little smaller than a Ford Maverick. That’s extremely interesting to me as a person who thinks most trucks today are way too big for their britches. Sure, it’s no kei truck, but for Ford, it’s practically microscopic. Bring on the baby trucks! 《The Autopian》本周在长滩发现了这辆备受期待的电动汽车。尽管它经过了重度伪装，但该媒体估计其尺寸约为 64 英寸高、195 英寸长，这使得它比福特 Maverick 还要小一点。作为一个认为当今大多数皮卡都过于臃肿的人，这对我来说非常有趣。当然，它算不上日本的“轻自动车”（kei truck），但对福特来说，这简直是微型车。让小型皮卡来得更猛烈些吧！
Inside the lab where Ford is trying to crack the code on cheap EVs 走进福特试图破解廉价电动汽车密码的实验室
Sitting in a nondescript facility just north of the city’s airport, employees working in this skunkworks facility are harnessing the brand’s tremendously deep experience in vehicle manufacturing by putting almost all of its UEV platform development under one roof. 在城市机场以北的一处不起眼的设施中，在这家“臭鼬工厂”（skunkworks）工作的员工们正利用该品牌在汽车制造方面极其深厚的经验，将几乎所有的 UEV 平台开发工作集中在同一个屋檐下。
Ford isn’t sending the clearest signals regarding its EV future. We got a glimpse of its Universal EV (UEV) Project last February, but then it pulled the plug on the F-150 Lightning, which is regarded as one of the more successful electric pickup trucks to date. The climate surrounding electric vehicles hasn’t helped, either, between loosening emissions rules, tariffs, and the elimination of the federal EV tax credit. 福特在电动汽车未来方面发出的信号并不明确。去年二月，我们得以一窥其“通用电动汽车”（UEV）项目，但随后它却叫停了 F-150 Lightning，该车型被认为是迄今为止较成功的电动皮卡之一。围绕电动汽车的环境也不容乐观，排放法规的放宽、关税以及联邦电动汽车税收抵免的取消，都让情况变得更加复杂。
But recently, after touring Ford’s less-than-two-year-old Electric Vehicle Development Center (EVDC) located in Long Beach, California, I have a better sense of the company’s current position. Ford says it will continue to build EVs, doing everything possible to make its next model hit a $30,000 price point. 但最近，在参观了位于加利福尼亚州长滩、成立不到两年的福特电动汽车开发中心（EVDC）后，我对该公司目前的立场有了更好的了解。福特表示，它将继续制造电动汽车，并尽一切可能使其下一款车型达到 3 万美元的价格点。
Ford’s EV and software chief Doug Field is leaving the company 福特电动汽车与软件主管 Doug Field 即将离职
Ford is shaking things up as it relates to its EV and software teams. Doug Field, who left Apple five years ago to helm Ford’s multibillion-dollar bet on electric vehicles and software, is stepping down next month. Getting a promotion will be Alan Clarke, the ex-Tesla engineer who now leads Ford’s California-based skunkworks lab. Clarke’s new title will be vice president of advanced development projects, and he will continue to helm the effort to develop Ford’s Universal Electric Vehicle (UEV) Platform. 福特正在对其电动汽车和软件团队进行人事调整。五年前离开苹果公司、负责掌舵福特在电动汽车和软件领域数十亿美元投资的 Doug Field 将于下个月离职。前特斯拉工程师、目前领导福特加州“臭鼬工厂”实验室的 Alan Clarke 将获得晋升。Clarke 的新头衔将是高级开发项目副总裁，他将继续负责福特通用电动汽车（UEV）平台的开发工作。
The shake-up comes less five months after Ford announced a massive $19.5 billion writedown on its EV investment, as well as the discontinuation of several electric models, including the F-150 Lightning pickup truck. The company scrapped plans to build a next-gen electric truck, codenamed T3, and an electric commercial van. Instead, Ford would focus on hybrids as well as its existing lineup of gas-powered trucks and SUVs, as it continues work on its UEV platform, which will eventually underpin a whole family of low-cost EVs, starting with a $30,000 midsize truck in 2027. 此次人事变动距离福特宣布对其电动汽车投资进行 195 亿美元的巨额减记，以及停产包括 F-150 Lightning 皮卡在内的多款电动车型还不到五个月。该公司取消了代号为 T3 的下一代电动皮卡和一款电动商用货车的生产计划。相反，福特将专注于混合动力汽车及其现有的燃油皮卡和 SUV 产品线，同时继续开发其 UEV 平台，该平台最终将支撑起整个低成本电动汽车系列，首款车型将于 2027 年推出，是一款 3 万美元的中型皮卡。
Can Ford re-engineer the EV revolution? 福特能重新设计电动汽车革命吗？
To say that Ford has struggled to make profitable electric vehicles would be an understatement. The company recently pulled the plug on its F-150 Lightning, a truck once heralded as the most important EV ever made, after taking a staggering $19.5 billion hit on its EV investments in 2025. A new focus on hybrids and extended-range EVs, as well as internal-combustion engine vehicles that still bring in the most revenue, are now the new way forward for the iconic 122-year old company. Everything old is new again. 说福特在实现电动汽车盈利方面举步维艰，这还是轻描淡写的。在 2025 年对其电动汽车投资遭受 195 亿美元的巨额损失后，该公司最近叫停了 F-150 Lightning，这款曾经被誉为有史以来最重要的电动汽车。对于这家拥有 122 年历史的标志性公司来说，现在新的前进方向是专注于混合动力车、增程式电动车，以及目前仍能带来最大收入的内燃机汽车。一切旧事物又焕发了新生。
But Ford still sees EVs as the future — just not oversize ones with “no path to profitability,” as Andrew Frick, president of Ford Model e and Ford Blue, said last year. Instead, the automaker is betting the farm on more affordable EVs, purpose-built with unique designs and smaller batteries, that can reignite customer demand while also turning a profit. Oh, and they need to be super fun to drive, too. 但福特仍将电动汽车视为未来——正如福特 Model e 和 Ford Blue 总裁 Andrew Frick 去年所说，只是不再是那些“没有盈利路径”的超大型车型。相反，这家汽车制造商正押注于更实惠的电动汽车，这些车型采用独特设计和更小的电池，旨在重新点燃客户需求并实现盈利。哦，对了，它们还得非常好开。
Ford’s big bet on EVs didn’t pan out — now it’s pivoting to hybrids and energy storage 福特在电动汽车上的豪赌未果——现在转向混合动力和储能
Ford announced a series of changes to its gas- and electric-powered vehicle business aimed at dramatically increasing hybrid vehicle production in the face of slowing EV sales. The automaker also will introduce some new products as part of this plan, including an extended-range EV version of its F-series truck and battery storage systems to meet growing demand. 福特宣布对其燃油和电动汽车业务进行一系列调整，旨在面对电动汽车销售放缓的情况下，大幅提高混合动力汽车的产量。作为该计划的一部分，这家汽车制造商还将推出一些新产品，包括其 F 系列皮卡的增程式电动版本以及电池储能系统，以满足日益增长的需求。