YouTube clarifies policies around AI slop and upsetting videos
YouTube clarifies policies around AI slop and upsetting videos
YouTube 明确了关于 AI 垃圾内容和令人不安视频的政策
A recent change sees YouTube further cracking down on AI slop by clarifying its policies around how content on its platform can be monetized. To discourage creators from using AI and other tools to make low-quality content, YouTube’s policy now explains that there are three types of videos under the broader category of “inauthentic content” that cannot be monetized. YouTube 最近的一项变动进一步打击了 AI 垃圾内容，明确了平台内容如何变现的政策。为了劝阻创作者使用 AI 和其他工具制作低质量内容，YouTube 的政策现在解释称，“非真实内容”这一大类下有三种类型的视频无法获得变现。
YouTube already had policies around AI content. Last year, the company announced it was stemming creators’ ability to generate revenue from what it called “inauthentic content,” including mass-produced videos and other types of repetitive content that have become easier to generate with the help of AI technology. Rather, the recent update is about adding more nuance to the existing policies. YouTube 此前已有关于 AI 内容的政策。去年，该公司宣布限制创作者从所谓的“非真实内容”中获利，包括大规模生产的视频以及其他在 AI 技术帮助下更容易生成的重复性内容。而最近的更新旨在为现有政策增加更多细节。
The updated guidelines break down inauthentic content into three categories, including generic, repetitive, or template-based content, followed by off-putting or distressing content, and then any content where AI personas are used to discuss sensitive topics, like health and finance. 更新后的准则将“非真实内容”细分为三类：包括通用、重复或基于模板的内容；令人反感或不安的内容；以及使用 AI 角色讨论健康和金融等敏感话题的内容。
While AI slop, much like adult content, is something of a “you’ll know it when you see it” situation for many, YouTube’s policies are meant to more specifically spell out when AI’s use in content creation is allowed or is not permitted for videos being monetized through its YouTube Partner Program (YPP). The program, which allows creators to earn money through advertising and subscriptions, is YouTube’s lifeblood; allowing it to fill up with AI slop or other low-quality fare would not be in the company’s financial interests. 虽然 AI 垃圾内容和成人内容一样，对许多人来说属于“一看便知”的情况，但 YouTube 的政策旨在更具体地说明，在通过 YouTube 合作伙伴计划 (YPP) 变现的视频中，何时允许或禁止使用 AI 进行创作。该计划允许创作者通过广告和订阅赚钱，是 YouTube 的命脉；任由其充斥 AI 垃圾内容或其他低质量内容，并不符合公司的财务利益。
This is especially important given that YouTube is in close competition with TV and other streamers for TV ad dollars. Google’s video platform now generates more ad revenue than rival streamers and has overtaken Netflix in average daily views worldwide. 考虑到 YouTube 正与电视和其他流媒体平台争夺电视广告预算，这一点尤为重要。谷歌的视频平台目前产生的广告收入已超过竞争对手，且全球平均每日观看量已超过 Netflix。
As YouTube’s trust and safety chief Matt Halprin explained in a Creator Insider video last week, the company’s goal with its policy revision is to cut down on content farming efforts — a reference to low-quality videos that exist solely to generate revenue. “AI can actually allow people to make a lot of videos,” said Halprin. “Sometimes those videos are great, and it really enhances creativity. And you can create a higher volume of high-quality content that we want to encourage and have in YPP.” 正如 YouTube 信任与安全主管 Matt Halprin 上周在 Creator Insider 视频中所解释的那样，公司修订政策的目标是减少“内容农场”行为——即那些仅为了赚取收入而存在的低质量视频。“AI 确实可以让人们制作大量视频，”Halprin 说。“有时这些视频很棒，确实增强了创造力。你可以创作出更多我们希望在 YPP 中鼓励和拥有的高质量内容。”
“But that exact same new tool can allow you to make lots of videos really quickly that are very similar. They’re very generic and don’t really have a narrative arc and don’t really show your creativity. So the same technology really enables great stuff, but it also enables stuff that’s kind of content farming, and that’s the stuff that we don’t want to have in YPP,” Halprin added. “但同样的工具也能让你非常快速地制作出大量非常相似的视频。它们非常通用，没有叙事弧线，也无法展现你的创造力。所以，同样的技术既能成就伟大的作品，也会催生内容农场，而这正是我们不希望在 YPP 中看到的内容，”Halprin 补充道。
The first category, he said, includes repetitive content, such as material that can be easily made with AI, computer-generated imagery (CGI), or templates, with little variation from video to video. This fills a channel with cookie-cutter videos. Halprin notes that tutorial videos could also fall under this policy if they’re reproducing content that’s already prevalent on the platform, instead of being original. 他表示，第一类包括重复性内容，例如可以使用 AI、计算机生成图像 (CGI) 或模板轻松制作，且视频之间几乎没有差异的素材。这会让频道充斥着千篇一律的视频。Halprin 指出，如果教程视频只是在复制平台上已经泛滥的内容，而非原创，也可能属于此政策范畴。
The second category focuses on what YouTube calls “off-putting” content, or content designed to be distressing or emotionally manipulative to chase views. This could include videos featuring an animal in distress, which someone then comes along and rescues, Halprin said. “We’ve heard from our viewers that that’s not something that they like. They find it off-putting. They don’t want to come back to that channel, or maybe even the platform,” Halprin said. Channels dedicated to this content will be removed from YPP, regardless of whether the content is AI-generated or not. 第二类侧重于 YouTube 所称的“令人反感”的内容，即旨在通过制造痛苦或情感操纵来博取点击的内容。Halprin 说，这可能包括展示动物处于困境，然后有人出现进行营救的视频。“我们从观众那里得知，他们并不喜欢这种内容。他们觉得这很反感。他们不想再回到那个频道，甚至可能不想再使用这个平台，”Halprin 说。无论内容是否由 AI 生成，专门发布此类内容的频道都将被移出 YPP。
The third bucket more directly targets the use of AI personas — representations of real people made with AI. YouTube says it doesn’t want to incentivize creators using AI personas to discuss more sensitive topics, like finance, legal issues, healthcare, and medical issues. Any YouTube channel that has too much of any of these three types of content will not be able to monetize, Halprin said. The policy clarifications were rolled out on July 16 and impact all YouTube Partner Program members. 第三类更直接地针对 AI 角色的使用——即用 AI 制作的真人形象。YouTube 表示，不希望激励创作者使用 AI 角色来讨论金融、法律、医疗保健和医学问题等更敏感的话题。Halprin 表示，任何包含过多上述三类内容的 YouTube 频道都将无法变现。这些政策澄清于 7 月 16 日推出，影响所有 YouTube 合作伙伴计划成员。