AliExpress hit with record $625M fine after failing to make EU-ordered fixes
AliExpress hit with record $625M fine after failing to make EU-ordered fixes
AliExpress 因未能落实欧盟整改要求被处以 6.25 亿美元创纪录罚款
Yesterday, the European Commission slapped AliExpress with the largest fine yet under the Digital Services Act (DSA), exceeding $625 million. In a press release, the EC said that AliExpress failed to “diligently assess and mitigate risks relating to the sale of illegal, unsafe, or counterfeit products on its e-commerce platform.”
昨日，欧盟委员会（European Commission）根据《数字服务法案》（DSA）对 AliExpress 开出了迄今为止最大的一笔罚单，金额超过 6.25 亿美元。欧盟委员会在新闻稿中表示，AliExpress 未能“勤勉地评估并降低其电子商务平台上销售非法、不安全或假冒产品的相关风险”。
Officials found that AliExpress not only failed to staff teams dedicated to removing counterfeit and dangerous items from the platform, but it also made it easy for bad actors to evade detection. Staff was so limited that some content moderators were sometimes given just “tens of seconds” to evaluate if a flagged product met EU standards, The Guardian reported. The result, the EC said, was that it “found millions of products that reappeared online” after being flagged for removal, “which sometimes stayed for longer than a month.”
官员们发现，AliExpress 不仅未能配备专门的团队来清除平台上的假冒和危险商品，还让不法分子轻易规避了监管。据《卫报》报道，由于人手极其有限，一些内容审核员有时仅有“几十秒”的时间来评估被标记的产品是否符合欧盟标准。欧盟委员会表示，结果就是他们“发现数百万件产品”在被标记删除后又重新上线，“有时甚至停留超过一个月”。
Bad actors can easily skirt AliExpress safeguards, the EC said. All some sellers had to do to circumvent automatic takedowns was miscategorize their products so that fewer checks were required before posting dangerous goods. For shady sellers, the risks of detection appeared low. The e-commerce site’s mandatory brand authorization system was also ineffective and understaffed, the EC found, and AliExpress did not penalize traders for selling illegal products as its policy claims it would.
欧盟委员会指出，不法分子可以轻易绕过 AliExpress 的安全防线。一些卖家只需将产品错误分类，即可规避自动下架机制，从而在发布危险商品前减少审核环节。对于这些不良卖家而言，被发现的风险似乎很低。欧盟委员会还发现，该电商平台的强制性品牌授权系统不仅效率低下且人手不足，而且 AliExpress 并未像其政策所承诺的那样，对销售非法产品的商家进行处罚。
Making things worse, AliExpress “inadequately assessed how its recommender and advertising systems exacerbate the spread of illegal products,” the EC said. So rather than remove illegal products, AliExpress was recommending them to consumers and helping to maximize exposure. Talking to the press, the European Union’s tech chief, Henna Virkkunen, noted that one in five Europeans shop monthly at retail sites like AliExpress, Temu, and Shein.
更糟糕的是，欧盟委员会表示，AliExpress “未能充分评估其推荐和广告系统如何加剧了非法产品的传播”。因此，AliExpress 非但没有清除非法产品，反而将其推荐给消费者，助推了这些产品的曝光度。欧盟科技主管 Henna Virkkunen 在接受媒体采访时指出，五分之一的欧洲人每月都会在 AliExpress、Temu 和 Shein 等零售网站上购物。
AliExpress also relied on a single quantitative metric to gauge how effectively its systems were working to weed out illegal products. And that metric did not properly measure the extent of the harm. EC testing found that “a high volume of illegal products”—including unsafe toys and dangerous cosmetics—“continued to circulate despite AliExpress’ moderation efforts.”
AliExpress 还仅依赖单一的量化指标来衡量其系统在清除非法产品方面的有效性，而该指标并不能准确衡量危害程度。欧盟委员会的测试发现，“尽管 AliExpress 进行了审核，但仍有大量非法产品”——包括不安全的玩具和危险的化妆品——“在持续流通”。
In June 2025, AliExpress was ordered to bring its platform into compliance with the DSA but failed to make the necessary changes, the EC said. The fine was calculated to be proportionate to the nature of the violations, which the EC considered “particularly serious infringements,” and to penalize AliExpress’s delayed interventions to mitigate flagged risks.
欧盟委员会表示，2025 年 6 月，AliExpress 被要求使其平台符合《数字服务法案》的要求，但未能做出必要的整改。此次罚款金额是根据违规行为的性质计算得出的，欧盟委员会认为这些属于“特别严重的侵权行为”，并旨在惩罚 AliExpress 在降低已标记风险方面行动迟缓。
AliExpress “surprised” by DSA fine
AliExpress 对 DSA 罚款表示“惊讶”
The fine dwarfs prior penalties that Temu and X were ordered to pay for the earliest DSA violations. Last December, X was the first to be fined. Among other violations, X was ordered to pay nearly $140 million after Elon Musk started selling blue checkmarks as the only way to verify an account. The Commission found that the change made it easier to deceive users on X, and the DSA “clearly prohibits online platforms from falsely claiming that users have been verified, when no such verification took place,” the EC said.
这笔罚款远超此前 Temu 和 X 因违反《数字服务法案》早期条款而被处以的罚款。去年 12 月，X 成为首个被罚款的公司。在多项违规行为中，埃隆·马斯克将“蓝勾”认证作为验证账户的唯一途径，导致 X 被处以近 1.4 亿美元的罚款。欧盟委员会发现，这一变动使得 X 平台上的用户更容易受到欺骗，而《数字服务法案》“明确禁止在线平台在未进行验证的情况下，虚假声称用户已通过验证”。
Temu was then fined more than $225 million after evidence showed that consumers in the EU were very likely to encounter illegal items on Temu. Reacting to its much larger fine, AliExpress told Ars it was “surprised” by the “disproportionate” fine. AliExpress said it plans to appeal the decision, claiming the EC ignored its “sound risk management framework and the significant, proactive enhancements we have made.”
随后，由于有证据表明欧盟消费者在 Temu 上极有可能遇到非法商品，Temu 被处以超过 2.25 亿美元的罚款。针对此次金额更大的罚单，AliExpress 向 Ars 表示，对这一“不成比例”的罚款感到“惊讶”。AliExpress 表示计划对该决定提出上诉，并声称欧盟委员会忽视了其“健全的风险管理框架以及我们所做的重大、主动的改进措施”。
The massive online retailer noted that its EU market is substantially smaller than its China market and said that it invests “substantial resources in risk assessment and mitigation, product safety and consumer protection” and “has been and continues to be committed to meeting our obligations to consumers.”
这家大型在线零售商指出，其欧盟市场规模远小于中国市场，并表示公司投入了“大量资源用于风险评估与缓解、产品安全和消费者保护”，并且“一直并将继续致力于履行我们对消费者的义务”。
On Sunday, however, Virkkunen, the EU tech chief, said e-commerce giants can’t rely on scale as an excuse for failing to police illegal goods. “The spread of counterfeit clothing, unsafe toys, dangerous cosmetics and other illegal and harmful products is not an unavoidable cost of shopping online—it is a failure by AliExpress to comply with its obligations under the Digital Services Act,” Virkkunen said. “Scale is not an excuse; risks must be identified and addressed systematically to ensure consumers can safely shop online.”
然而，欧盟科技主管 Virkkunen 在周日表示，电商巨头不能以规模为借口来逃避监管非法商品的责任。“假冒服装、不安全玩具、危险化妆品及其他非法和有害产品的传播，并非在线购物不可避免的代价——这是 AliExpress 未能履行《数字服务法案》项下义务的失职，”Virkkunen 说道。“规模不是借口；必须系统性地识别并解决风险，以确保消费者能够安全地进行在线购物。”