Apple’s rumored ‘Upgrade’ program brings lease-to-own pricing for iPhones, Macs, and iPads
Apple’s rumored ‘Upgrade’ program brings lease-to-own pricing for iPhones, Macs, and iPads
传苹果将推出“Apple Upgrade”计划，为 iPhone、Mac 和 iPad 提供租赁购买模式
As component and RAM shortages drive prices higher, Apple is reportedly launching an “Apple Upgrade” program for leasing new devices. According to Bloomberg’s Mark Gurman, it will work similar to a car lease, with options to upgrade to a new device early, or keep or return the device at the end of the lease. Gurman says Klarna will be Apple’s financial backer for the new program, which will require a soft credit check to sign up.
由于零部件和内存短缺导致价格上涨，据报道，苹果即将推出一项名为“Apple Upgrade”的新设备租赁计划。据彭博社的马克·古尔曼（Mark Gurman）透露，该计划的运作方式类似于汽车租赁，用户可以选择提前升级到新设备，或者在租期结束时选择保留或归还设备。古尔曼表示，Klarna 将成为该计划的金融支持方，用户注册时需进行简易信用审查。
Apple Upgrade is reportedly slated to launch on July 28th, replacing the current iPhone Upgrade Program and standard financing for new iPhones with a program available for most new iPhone, Mac, iPad, and Apple Watch purchases. Apple Upgrade will offer 24-month leases for iPhones and Apple Watches, and 36-month leases for iPads and Macs.
据报道，“Apple Upgrade”计划定于 7 月 28 日推出，它将取代现有的 iPhone 升级计划和针对新 iPhone 的标准分期付款方式，适用于大多数新款 iPhone、Mac、iPad 和 Apple Watch 的购买。该计划将为 iPhone 和 Apple Watch 提供 24 个月的租赁期，为 iPad 和 Mac 提供 36 个月的租赁期。
Budget devices like the base iPad, iPhone 16, Apple Watch SE, and fast-selling MacBook Neo will reportedly not be eligible. Unlike the current iPhone Upgrade Program, Apple Upgrade won’t include an AppleCare subscription, which is also getting more expensive.
据报道，入门级 iPad、iPhone 16、Apple Watch SE 以及热销的 MacBook Neo 等预算型设备将不符合参与资格。与现有的 iPhone 升级计划不同，“Apple Upgrade”将不再包含 AppleCare 订阅服务，而该服务的价格也正在上涨。
The new upgrade program would come just a month after Apple raised prices on nearly all of its products. While the iPhone wasn’t included in that round of price increases, the iPhone 18 Pro series could raise the bar on pricing when it’s expected to launch later this year.
这项新的升级计划推出的时间点，距离苹果上调几乎所有产品价格仅过去一个月。虽然 iPhone 未被纳入那一轮涨价范围，但预计于今年晚些时候发布的 iPhone 18 Pro 系列可能会进一步拉高价格门槛。