SoundCloud acquires decentralized music platform Nina Protocol months after its shutdown
SoundCloud acquires decentralized music platform Nina Protocol months after its shutdown
SoundCloud 在 Nina Protocol 关闭数月后将其收购
SoundCloud announced Wednesday that it has acquired Nina Protocol, a decentralized music platform that enabled independent artists to sell music directly to fans while keeping 100% of their revenue. The financial terms of the deal weren’t disclosed. It’s also unclear whether any members of Nina’s team will join SoundCloud. The company has not yet responded to a request for comment.
SoundCloud 周三宣布，已收购去中心化音乐平台 Nina Protocol。该平台曾允许独立艺术家直接向粉丝销售音乐，并保留 100% 的收入。此次交易的财务条款未予披露。目前尚不清楚 Nina 团队成员是否会加入 SoundCloud。该公司尚未回应置评请求。
The deal is SoundCloud’s first acquisition since its 2022 purchase of AI music company Musiio to help improve music discovery. The deal signals that SoundCloud is continuing to expand beyond music hosting into a broader platform for independent artists. As part of the acquisition, SoundCloud will take ownership of Nina’s editorial archive and “genre map.” The company writes in the blog post that this allows it to preserve Nina’s “rich collection of music journalism, artist features, and cultural commentary” and “help surface emerging artists, scenes, and music to even more listeners.”
这是 SoundCloud 自 2022 年收购人工智能音乐公司 Musiio 以改善音乐发现功能以来的首次收购。此次交易表明，SoundCloud 正继续从单纯的音乐托管平台向服务独立艺术家的更广阔平台转型。作为收购的一部分，SoundCloud 将接管 Nina 的编辑档案和“流派地图”。该公司在博客文章中写道，此举旨在保留 Nina “丰富的音乐新闻、艺术家专题和文化评论”，并“帮助将新兴艺术家、音乐流派和作品呈现给更多听众”。
“[Nina Protocol] built an incredible platform by putting independent artists, scenes, and communities first, and our priority is to honor what they’ve created, while carrying that mission forward,” SoundCloud CEO Eliah Seton said in a statement. ”Together, we’ll help more independent artists build deeper relationships with fans, unlock new ways to earn, and access the tools they need to grow sustainable careers on their own terms.”
SoundCloud 首席执行官 Eliah Seton 在一份声明中表示：“[Nina Protocol] 通过将独立艺术家、音乐流派和社区放在首位，构建了一个令人难以置信的平台。我们的首要任务是尊重他们的创作成果，并继续推进这一使命。我们将共同帮助更多独立艺术家与粉丝建立更深层的联系，解锁新的收入方式，并获得他们所需的工具，从而按照自己的方式发展可持续的职业生涯。”
The acquisition comes just months after Nina announced it would shut down its platform on May 28, saying it had been unable to establish a sustainable business model. Founded in 2021 by independent musicians Jack Callahan, Mike Pollard, and Eric Farber, Nina Protocol offered artists a way to operate their own digital storefronts without relying on traditional streaming platforms. The service was built on the Solana blockchain for fast, low-cost transactions and used Arweave for permanent decentralized storage of music files and metadata.
此次收购距离 Nina 宣布于 5 月 28 日关闭平台仅过去数月，当时 Nina 表示无法建立可持续的商业模式。Nina Protocol 由独立音乐人 Jack Callahan、Mike Pollard 和 Eric Farber 于 2021 年创立，为艺术家提供了一种无需依赖传统流媒体平台即可运营个人数字店面的方式。该服务基于 Solana 区块链构建，以实现快速、低成本的交易，并使用 Arweave 进行音乐文件和元数据的永久去中心化存储。
For Nina Protocol artists, SoundCloud is offering a migration tool to transfer their work to its platform. Additionally, artists will receive a complimentary SoundCloud Artist subscription through the end of the year, which includes monetization features and audience growth tools.
对于 Nina Protocol 的艺术家，SoundCloud 提供了一个迁移工具，以便将他们的作品转移到其平台。此外，艺术家们还将获得免费的 SoundCloud Artist 订阅服务至今年年底，其中包括变现功能和受众增长工具。