Amazon puts Luna cloud-streamed games like Fallout 4 inside Prime Video
Amazon puts Luna cloud-streamed games like Fallout 4 inside Prime Video
亚马逊将《辐射 4》等 Luna 云游戏整合进 Prime Video
Now Prime Video has a games section, with Amazon’s cloud gaming platform Luna built in to let you start playing right away. 现在 Prime Video 新增了游戏板块，内置了亚马逊的云游戏平台 Luna，让用户可以即刻开始游戏。
The new strategy that Amazon gaming exec Jeff Gattis talked to The Verge about last month is getting clearer now that Prime Video has added a new Games tab on Fire TV devices. With Prime Gaming, Amazon Game Studios, and Luna now combined into one organization, it’s aiming at the more casual audience of people already using Prime Video to stream movies, TV shows, and sports, instead of trying to compete directly with “core” gamers playing MMOs and shooters. 亚马逊游戏高管 Jeff Gattis 上个月向 The Verge 透露的新战略如今愈发清晰：Prime Video 已在 Fire TV 设备上新增了“游戏”（Games）标签页。随着 Prime Gaming、Amazon Game Studios 和 Luna 合并为一个部门，亚马逊的目标群体转向了那些已经在 Prime Video 上观看电影、电视节目和体育赛事的休闲用户，而非试图直接与游玩大型多人在线游戏（MMO）和射击游戏的“核心”玩家竞争。
Luna was already included in Prime, but now users in the US and UK can access it directly within Prime Video to play titles like Dispatch, Fallout 4, Hogwarts Legacy, EA Sports FC 26, and Clue. Amazon says that “details on additional devices, countries, and games” will be announced later. Luna 此前已包含在 Prime 会员权益中，但现在美国和英国的用户可以直接在 Prime Video 内访问该平台，游玩《Dispatch》、《辐射 4》、《霍格沃茨之遗》、《EA Sports FC 26》和《妙探寻凶》（Clue）等游戏。亚马逊表示，有关“更多设备、国家/地区和游戏”的详细信息将在后续公布。
The expansion is similar to Netflix’s recent additions of streaming games you can play on your TV, and in an interview with The Hollywood Reporter, Gattis admitted Amazon has “never established” itself as a gaming platform so far, and emphasized the key role Amazon IP like Tomb Raider and James Bond will have. 此次扩展与 Netflix 近期在电视端增加流媒体游戏功能的举措类似。在接受《好莱坞报道》采访时，Gattis 承认亚马逊迄今为止“从未真正确立”其作为游戏平台的地位，并强调了《古墓丽影》和《詹姆斯·邦德》等亚马逊自有 IP 将发挥的关键作用。
The Games tab is also a place for Amazon to promote tie-in games to people who watched its content on Prime Video, like the Masters of the Universe: Legends Unite co-op card battler game, or its “AI-powered party game” Courtroom Chaos: Starring Arnold Schwarzenegger ahead of his new holiday movie for Amazon later this year. “游戏”标签页也是亚马逊向 Prime Video 内容观众推广联动游戏的窗口，例如合作卡牌对战游戏《宇宙大师：传奇联合》（Masters of the Universe: Legends Unite），或是其“AI 驱动的派对游戏”《法庭混乱：阿诺德·施瓦辛格主演》（Courtroom Chaos: Starring Arnold Schwarzenegger）——该游戏旨在为施瓦辛格今年晚些时候在亚马逊上映的新节日电影预热。