Meta just created a moderation nightmare for its smart glasses
Meta just created a moderation nightmare for its smart glasses
Meta 为其智能眼镜制造了一场审核噩梦
Meta says it’s banning some content filmed with the company’s smart glasses from Instagram. Moderation gets messy very quickly. Meta 表示，将禁止在 Instagram 上发布部分使用该公司智能眼镜拍摄的内容。内容审核很快就会变得一团糟。
Meta’s smart glasses have been a PR headache for the company. Public backlash has been swift, and fierce; people are concerned about the erosion of privacy and expansion of surveillance. Some especially bad actors are using the glasses to film themselves “pranking” random strangers. Women have become unsuspecting social media content for men filming themselves hitting on them without their knowledge. When your product is being referred to as “pervert glasses,” you have a problem on your hands. Meta 的智能眼镜已成为该公司的公关难题。公众的抵制迅速而猛烈；人们担心隐私受到侵蚀以及监控范围的扩大。一些极其恶劣的用户正利用这些眼镜拍摄自己“恶搞”陌生人的视频。女性在不知情的情况下，成为了男性拍摄搭讪视频的社交媒体素材。当你的产品被称为“变态眼镜”时，你就摊上大事了。
On Thursday, Business Insider reported that Meta was taking the fairly extraordinary step of banning some content filmed with Meta glasses from the company’s own platform. Instagram head Adam Mosseri recently said that content “taking advantage of people and harassing them, like a lot of these pickup line kind of videos,” would be removed from Instagram. 周四，《商业内幕》（Business Insider）报道称，Meta 正在采取一项相当不寻常的举措，禁止在其自有平台上发布部分使用 Meta 眼镜拍摄的内容。Instagram 负责人亚当·莫塞里（Adam Mosseri）最近表示，那些“利用他人并进行骚扰的内容，比如许多这类搭讪视频”，都将从 Instagram 上移除。
Appreciate for a moment the bind Meta finds itself in: Its product allowed customers to behave so objectionably that the company responded with a content ban, as if to say “Stop making us look bad.” 试想一下 Meta 目前所处的困境：其产品让用户做出了如此令人反感的行为，以至于公司不得不通过封禁内容来回应，仿佛在说：“别再让我们丢脸了。”
“We don’t want people to be surreptitiously taking videos of other people and harassing them and then posting them on our platform,” Mosseri said, according to Business Insider. “So we’re trying to fight that every way we can.” 据《商业内幕》报道，莫塞里表示：“我们不希望人们偷偷拍摄他人并进行骚扰，然后发布在我们的平台上。因此，我们正在尽一切努力打击这种行为。”
But it’s worth considering how we got here in the first place. And a policy like this also creates a whole new set of questions that need to be untangled in order to understand what a ban on some smart glasses content actually means — and how it would be enforced. 但值得思考的是，我们是如何走到这一步的。此外，这样的政策也带来了一系列全新的问题，我们需要理清这些问题，才能理解对部分智能眼镜内容实施禁令的真正含义，以及它将如何执行。
We have little expectation of privacy in public spaces — you could become someone’s Instagram Reel subject just for walking down the street, taking the train, or shopping in a store. The rise of short-form video has given new life to the man-on-the-street content format, which has proven time and again to be cheap and endlessly repeatable; there are “creators” whose whole schtick is going up to strangers to ask how much money they make or how much they pay in rent, or whether they can name a song. Some people simply take videos of strangers minding their own business; others run up on people to compliment them profusely and enthusiastically just to get a confused — or gracious — reaction on camera. Being in public has always meant sharing space with other people, but now we must also anticipate becoming video fodder for people who will later monetize it online. 在公共场所，我们几乎没有什么隐私可言——你可能仅仅因为走在街上、乘坐火车或在商店购物，就成了某人 Instagram Reel 的拍摄对象。短视频的兴起赋予了“街头采访”类内容新的生命，这种形式已被反复证明成本低廉且可无限复制；有些“创作者”的全部套路就是走近陌生人，询问他们的收入、房租，或者让他们猜歌名。有些人只是拍摄陌生人做自己的事；另一些人则冲上去热情洋溢地赞美对方，只为了在镜头前捕捉到对方困惑或大度的反应。身处公共空间一直意味着与他人共享空间，但现在我们还必须预料到，自己可能会成为他人在线获利的视频素材。
It’s no surprise that some of the earliest adopters of smart glasses have been content creators; making content creation even more frictionless is one of the primary functions of Meta glasses. Not everyone using Meta glasses to film content is doing it to harass service workers and women — some use glasses to film “day in the life”-style content, or their meals, or concerts. But between anodyne personal content and the now-banned harassment, there is a lot of gray area that isn’t directly addressed by Instagram’s new policy: What about accounts that mine homeless encampments for shock-value content, or silently film people in public who are in active addiction? Is it considered harassment if a man films women at the gym but doesn’t approach them? And if you find yourself in a clip filmed without your knowledge or consent, is that grounds to ask Instagram to take the video down? 智能眼镜的最早采用者中不乏内容创作者，这并不令人意外；让内容创作变得更加顺畅是 Meta 眼镜的主要功能之一。并非所有使用 Meta 眼镜拍摄内容的人都是为了骚扰服务人员和女性——有些人用它拍摄“生活日常”、美食或演唱会。但在平淡的个人内容与现已被禁的骚扰行为之间，存在大量 Instagram 新政策未直接涉及的灰色地带：那些挖掘无家可归者营地以获取噱头的账号该怎么办？那些在公共场合悄悄拍摄处于毒瘾发作状态的人的账号又该如何处理？如果一名男子在健身房拍摄女性但不靠近她们，这算骚扰吗？如果你发现自己出现在一段未经你知情或同意拍摄的视频中，这是否构成要求 Instagram 删除视频的理由？
And what if someone is “surreptitiously taking videos of other people and harassing them,” but in the old-fashioned way, not using smart glasses? 如果有人以“老派方式”——即不使用智能眼镜——“偷偷拍摄他人并进行骚扰”，那又该怎么办？
Meta spokesperson Albert Aydin told The Verge in an email that the company is working on disabling cameras on glasses when tampering is detected and removing content from accounts associated with those devices. Aydin didn’t answer specific questions about whether a person who was filmed could appeal to Meta to have content removed; Aydin said Meta is trying to “fight surreptitious filming and LED tampering in every way we can.” Aydin also did not provide The Verge with a copy of the actual policy. Meta 发言人阿尔伯特·艾丁（Albert Aydin）在给《The Verge》的一封电子邮件中表示，公司正在研究当检测到篡改行为时禁用眼镜摄像头，并从与这些设备关联的账户中删除相关内容。艾丁没有回答关于被拍摄者是否可以向 Meta 申诉以删除内容的具体问题；他表示，Meta 正在尝试“尽一切可能打击偷拍和篡改 LED 指示灯的行为”。艾丁也没有向《The Verge》提供该政策的副本。
The anger over smart glasses is partially due to the especially egregious “pervert” use cases of glasses that Meta has had to denounce — but even more innocuous examples put people on edge, too. When it comes to smart glasses, it’s less about the specific content being filmed than it is about the capability to do so at all, without others realizing what’s happening. In saying the company will police the creepiest version of smart glasses content but sidestepping deeper questions, Meta is trying to have it both ways: It gets to tout its enforcement while creating the conditions for this content to exist in the first place. 对智能眼镜的愤怒，部分源于 Meta 不得不公开谴责的那些极其恶劣的“变态”使用案例，但即使是更无害的例子也让人们感到不安。对于智能眼镜而言，问题不在于拍摄的具体内容，而在于这种在他人毫无察觉的情况下进行拍摄的能力。Meta 一方面声称将监管最令人毛骨悚然的智能眼镜内容，另一方面又回避了更深层次的问题，这显然是想两头讨好：它既能标榜自己的执法力度，又在最初就为这些内容的产生创造了条件。