Can Apple make smart glasses that aren’t a constant privacy threat?

苹果能打造出不会时刻威胁隐私的智能眼镜吗？

As Apple prepares to launch its first smart glasses, the company is also wrestling with how to address consumer privacy concerns, according to Bloomberg’s Mark Gurman. 据彭博社的马克·古尔曼（Mark Gurman）报道，随着苹果公司准备推出其首款智能眼镜，该公司也在努力应对消费者对隐私问题的担忧。

Gurman reports that Apple has pushed back the launch target from early 2027, with the glasses now set for unveiling at the Worldwide Developers Conference in June 2027 and actually becoming available by the end of the year. 古尔曼称，苹果已将发布目标从 2027 年初推迟，目前计划在 2027 年 6 月的全球开发者大会（WWDC）上发布这款眼镜，并于同年年底正式上市。

That delay allows Apple to work on the product itself, and on the messaging around privacy. It sounds like the company has noticed the concerns around Meta’s smart glasses — sometimes decried as “pervert glasses” — being used to make non-consensual video recordings. 这一延期让苹果有更多时间打磨产品本身，并完善关于隐私保护的宣传口径。听起来苹果已经注意到了围绕 Meta 智能眼镜的担忧——这些眼镜有时被诟病为“变态眼镜”，因为它们被用于进行未经同意的视频录制。

That could be a bigger issue for Apple, which constantly emphasizes privacy in its marketing. Among other things, Apple will reportedly try to emphasize privacy-friendly features like on-device processing, as well as the absence of facial recognition. 对于一直将隐私作为营销重点的苹果来说，这可能是一个更大的问题。据报道，苹果将尝试强调诸如设备端处理（on-device processing）等对隐私友好的功能，并明确不会加入人脸识别技术。

The company will likely steer clear of using customer recordings to train AI models, and it’s unlikely to follow Meta’s reported practice of using contractors to review customer footage. 该公司很可能会避免使用用户的录制内容来训练人工智能模型，也不太可能效仿 Meta 此前被报道的做法，即雇佣外包人员来审查用户的拍摄素材。