Kill The Cookie Banner / 终结 Cookie 横幅

Stop the tracking circus. Kill the cookie banner! Tired of misleading cookie banners? The EU Commission has finally proposed a solution: set your privacy preferences in the browser once, and never see another banner. Unfortunately, the tracking industry is pushing back – and so far, they’ve been successful. We need YOUR help to #KillTheCookieBanner! Learn more Take Action!

停止这场追踪闹剧。终结 Cookie 横幅！你是否厌倦了那些误导性的 Cookie 横幅？欧盟委员会终于提出了一项解决方案：在浏览器中一次性设置你的隐私偏好，从此不再看到任何横幅。遗憾的是，追踪行业正在进行反击，而且到目前为止，他们已经取得了成功。我们需要你的帮助来 #终结Cookie横幅 (#KillTheCookieBanner)！了解更多，立即行动！

Cookie banners are made to trick you into waiving your rights. You may think that EU privacy law requires cookie banners. But the law is clear: online tracking is prohibited by default. Therefore, the tracking industry needs you to waive your rights. That’s why they invented cookie banners, which often are deliberately misleading as well as annoying. This results in up to 90% of people saying “YES” – even though only around 3% actually want to be tracked online. This system is broken by design.

Cookie 横幅旨在诱骗你放弃自己的权利。你可能认为欧盟隐私法要求必须有 Cookie 横幅，但法律规定很明确：在线追踪默认是被禁止的。因此，追踪行业需要你主动放弃权利。这就是他们发明 Cookie 横幅的原因，这些横幅往往既令人厌烦又具有蓄意的误导性。这导致高达 90% 的人点击了“同意”，尽管实际上只有约 3% 的人希望被在线追踪。这个系统从设计之初就是失败的。

The solution: automatically communicate your privacy preference. In Autumn 2025, as part of a bigger legal reform*, the EU Commission finally proposed a solution to the cookie banner problem: automated signals that would communicate your privacy preferences between your device and websites or apps. You could then choose whether you want to accept, refuse, or limit tracking. This idea is neither new nor complex. Your browser already automatically signals other preferences to websites, for example your preferred language. In some US states, such signals for privacy preferences are already legally supported.

解决方案：自动传达你的隐私偏好。2025 年秋季，作为一项更大规模法律改革*的一部分，欧盟委员会终于针对 Cookie 横幅问题提出了解决方案：通过自动化信号，在你的设备与网站或应用程序之间传达你的隐私偏好。你可以选择接受、拒绝或限制追踪。这个想法既不新颖也不复杂。你的浏览器已经会自动向网站发送其他偏好设置，例如你首选的语言。在美国的一些州，此类隐私偏好信号已经获得了法律支持。

The tracking lobby fights to keep the cookie banner. This would be a simple solution. But the tracking industry seems afraid that if you can express your preferences efficiently, it could result in lower consent rates for tracking. Following lobbying efforts spearheaded by Google and the tracking industry, several Member States are now blocking the EU Commission’s proposal to get rid of the cookie banner. But not only that: industry groups are also lobbying the European Parliament to reject the proposal.

追踪游说团体正竭力保留 Cookie 横幅。这本应是一个简单的解决方案，但追踪行业似乎担心，如果你能高效地表达自己的偏好，可能会导致追踪同意率下降。在以谷歌和追踪行业为首的游说努力下，几个成员国目前正在阻挠欧盟委员会废除 Cookie 横幅的提议。不仅如此，行业团体还在游说欧洲议会否决该提案。

We need YOUR help! That’s where you come in: the fight to kill the cookie banner is far from over. The Member States and the European Parliament have not yet decided on their position on the issue yet. You can take action by contacting your representative in the European Parliament or in your Member State and express your frustration. Take Action!

我们需要你的帮助！这就是你发挥作用的地方：终结 Cookie 横幅的斗争远未结束。各成员国和欧洲议会尚未就此问题做出最终立场。你可以通过联系你在欧洲议会或所在成员国的代表，表达你的不满来采取行动。立即行动！

*This proposal for privacy signals is part of an EU law reform called the Digital Omnibus. Most other parts of this reform are problematic and would weaken people’s rights. We want to make clear that we do not support these other aspects of the proposed reform.

*这项隐私信号提案是欧盟一项名为“数字综合法案”(Digital Omnibus) 法律改革的一部分。该改革的其他大部分内容存在问题，可能会削弱民众的权利。我们在此明确声明，我们不支持该改革提案中的其他方面。

With your help, we can kill the cookie banner! Contact your relevant representative in the European Parliament or national government and express your frustration! Take Action! This initiative is led by civil society organisations across Europe: The initiative is also supported by: Your organisation wants to support this initiative as well? Find out how you can get involved here!

在你的帮助下，我们可以终结 Cookie 横幅！联系你在欧洲议会或国家政府的相关代表，表达你的不满！立即行动！该倡议由欧洲各地的民间社会组织领导。该倡议还得到了以下机构的支持：你的组织也想支持这项倡议吗？点击此处了解如何参与！