Apple is banking on privacy to set its smart glasses apart

苹果押注隐私功能，旨在让其智能眼镜脱颖而出

According to Mark Gurman, Apple is planning to reveal its first smart glasses at WWDC next June, with an expectation that they’ll launch by the end of 2027. Part of the hold-up may be around the company’s efforts to get its privacy features and messaging in order. Smart glasses in general, and Meta’s in particular, have ignited controversy over their ability to stealthily capture photos and videos. 据马克·古尔曼（Mark Gurman）透露，苹果计划在明年六月的全球开发者大会（WWDC）上发布其首款智能眼镜，并预计于 2027 年底正式上市。产品推迟发布的部分原因，可能在于苹果正致力于完善其隐私功能及相关宣传策略。智能眼镜（尤其是 Meta 的产品）因其能够隐蔽拍摄照片和视频的能力，引发了广泛争议。

As Gurman points out: The company has spent more than a decade making privacy one of its defining product messages. Simply entering the same category as Meta risks undermining that reputation, regardless of how Apple’s approach differs. 正如古尔曼所指出的：苹果公司花费了十多年时间，将隐私保护打造为其核心产品理念之一。即便苹果的处理方式与 Meta 不同，仅仅是进入与 Meta 相同的竞争领域，就可能危及这一品牌声誉。

Apple is likely to rely on on-device processing and skip out on more controversial features like facial recognition or an always-on-recording similar to Meta’s “super sensing.” Gurman also believes Apple will avoid using customer recordings to train AI models. 苹果很可能会依赖端侧处理技术，并放弃面部识别或类似 Meta“超级感知”（super sensing）功能的常态化录制等争议性功能。古尔曼还认为，苹果将避免使用用户的录音或录像来训练其人工智能模型。

Other hardware and software privacy features are also reportedly in the works. It’s also possible that Apple could eventually release a version of its smart glasses without a camera, or with a camera that is exclusively for sensing and won’t be able to capture video or photos at all, similar to what is rumored for Apple’s AI-enabled AirPods. 据报道，其他硬件和软件层面的隐私功能也正在开发中。苹果最终还有可能推出不带摄像头的智能眼镜版本，或者配备仅用于感知环境、完全无法拍摄视频或照片的摄像头，这与传闻中苹果具备 AI 功能的 AirPods 的设计思路类似。