As rivals chase acquisitions, Peacock bets on bundles through a new deal with YouTube
As rivals chase acquisitions, Peacock bets on bundles through a new deal with YouTube
当竞争对手忙于收购时，Peacock 通过与 YouTube 的新协议押注捆绑服务
While much of the streaming industry is focused on mergers and acquisitions, NBCUniversal is expanding its reach through partnerships, with its latest move bringing Peacock directly to YouTube. 尽管流媒体行业的大部分注意力都集中在并购上，但 NBCUniversal 正在通过合作伙伴关系扩大其影响力，其最新举措是将 Peacock 直接引入 YouTube。
On Monday, NBCUniversal and YouTube announced a multi-year global strategic partnership, bringing Peacock’s Premium plan to YouTube Premium subscribers in the U.S. starting in early 2027. This gives millions of viewers access to Peacock’s full lineup, including NFL and NBA coverage, “Saturday Night Live,” “Love Island USA,” “Law & Order: SVU,” and Bravo favorites like The Real Housewives franchise. 周一，NBCUniversal 和 YouTube 宣布达成一项多年期全球战略合作伙伴关系，从 2027 年初开始，将 Peacock 的 Premium 套餐提供给美国的 YouTube Premium 订阅用户。这将使数百万观众能够观看 Peacock 的全部内容，包括 NFL 和 NBA 赛事转播、《周六夜现场》、《美国爱之岛》、《法律与秩序：特殊受害者》以及 Bravo 频道的热门节目（如《比弗利娇妻》系列）。
The deal means content will be integrated into the YouTube experience, allowing viewers to discover and watch Peacock content without leaving the platform. For YouTube, the partnership makes YouTube Premium a stronger offering by adding another major entertainment service. It also supports YouTube’s broader strategy of becoming a hub for streaming, giving viewers access to premium TV, live sports, and creator content all in one place. 该协议意味着内容将被整合到 YouTube 的体验中，允许观众在不离开平台的情况下发现并观看 Peacock 的内容。对于 YouTube 而言，此次合作通过增加另一项主要的娱乐服务，使 YouTube Premium 的产品竞争力更强。这也支持了 YouTube 成为流媒体中心的更广泛战略，让观众可以在同一个地方获取优质电视节目、体育直播和创作者内容。
The partnership comes as media giants look for new ways to grow while competing with platforms like YouTube and TikTok, which continue to capture more of consumers’ viewing time. Many companies have responded by reshaping their businesses through major deals. Paramount Skydance has agreed to acquire Warner Bros. Discovery, and Fox is buying Roku. 此次合作正值媒体巨头们在与 YouTube 和 TikTok 等平台竞争的同时寻求新的增长方式之际，这些平台持续占据了消费者更多的观看时间。许多公司通过重大交易重塑业务来应对这一挑战。派拉蒙 Skydance 已同意收购华纳兄弟探索公司，而福克斯正在收购 Roku。
Peacock, however, is leaning into distribution. The company has already partnered with Amazon and Apple, and the YouTube deal is its biggest effort yet to put its content where audiences already are. The deal also comes on the heels of Peacock reporting its first-ever quarterly profit in the second quarter of 2026. The streaming service currently touts 48 million paid subscribers. 然而，Peacock 倾向于分发渠道策略。该公司此前已与亚马逊和苹果达成合作，而此次与 YouTube 的交易是其迄今为止将内容推向现有受众群体最大的一次努力。该协议达成之际，正值 Peacock 报告其在 2026 年第二季度首次实现季度盈利。目前，该流媒体服务拥有 4800 万付费订阅用户。
The partnership also extends beyond the U.S., as NBCUniversal’s international streaming services, Universal+ and Hayu, will also become available through YouTube Premium in select markets. Additionally, starting later this summer, Peacock Premium will be available as a separate add-on subscription through YouTube Primetime Channels. Peacock Premium is its ad-supported plan at $10.99/month. Peacock Premium Plus has been available via YouTube Primetime Channels since late June. 此次合作还延伸到了美国以外的地区，NBCUniversal 的国际流媒体服务 Universal+ 和 Hayu 也将在部分市场通过 YouTube Premium 提供。此外，从今年夏末开始，Peacock Premium 将作为单独的附加订阅服务通过 YouTube Primetime Channels 提供。Peacock Premium 是其含广告的套餐，价格为每月 10.99 美元。Peacock Premium Plus 自 6 月下旬起已可通过 YouTube Primetime Channels 订阅。