HBO Max embraces vertical video with a new ‘Shorts’ feed
HBO Max embraces vertical video with a new ‘Shorts’ feed
HBO Max 推出全新“Shorts”信息流，拥抱竖屏视频
HBO Max is the latest streaming service to add a TikTok-like short-form video feed to its platform to help users find something to watch. The service is also launching an experimental AI-powered conversational search experience, Warner Bros. announced on Tuesday.
HBO Max 是最新加入短视频信息流功能的流媒体服务，旨在通过类似 TikTok 的体验帮助用户发现感兴趣的内容。华纳兄弟周二宣布，该平台还将推出一项基于人工智能的实验性对话式搜索功能。
HBO Max, like other streaming platforms, is rethinking content discovery as large libraries are making it hard for viewers to find something to watch and as audiences become accustomed to short-form content on platforms like TikTok and Instagram Reels. With its vertical video feed and AI search feature, the platform is looking to give users more ways to navigate its content library and find something to watch.
与其他流媒体平台一样，HBO Max 正在重新思考内容发现机制。随着片库规模的不断扩大，观众越来越难找到想看的内容，加之用户已习惯了 TikTok 和 Instagram Reels 等平台上的短视频内容，HBO Max 希望通过竖屏视频信息流和 AI 搜索功能，为用户提供更多浏览片库和发现精彩内容的方式。
The new “Shorts” icon in the bottom navigation menu of the HBO Max app will open a feed of trailers, clips, and bonus content. The company says the content that appears in a user’s feed is customized to their individual taste and preferences based on watch history. If users come across a video they find interesting, they can start watching the TV show or movie immediately, or they can choose to save it to their watch-later list.
HBO Max 应用底部导航栏新增的“Shorts”图标将打开一个包含预告片、精彩片段和花絮内容的视频流。公司表示，信息流中呈现的内容会根据用户的观看历史，针对其个人品味和偏好进行定制。如果用户发现感兴趣的视频，可以立即开始观看该剧集或电影，也可以选择将其保存到“稍后观看”列表中。
Warner Bros. also says the clips included in the video feed are powered by an AI tool that uses scene-level metadata to analyze thousands of hours of film and TV show content to surface the most compelling scenes for discovery. HBO Max editors then decide which clips best represent the streaming service’s library of content.
华纳兄弟还表示，视频流中的片段由一款 AI 工具驱动，该工具利用场景级元数据分析数千小时的影视内容，从而筛选出最吸引人的片段供用户发现。随后，HBO Max 的编辑团队会决定哪些片段最能代表该流媒体平台的内容库。
HBO Max joins streaming services like Netflix, Disney+, and Peacock, all of which feature vertical video feeds to surface clips from their content libraries. Warner Bros. says the new vertical feed is being tested with select iOS users in the U.S. before it’s rolled out across more devices and markets.
HBO Max 加入了 Netflix、Disney+ 和 Peacock 等流媒体服务的行列，这些平台都已通过竖屏视频流来展示其内容库中的片段。华纳兄弟表示，这项新的竖屏信息流功能目前正在美国部分 iOS 用户中进行测试，之后将推广至更多设备和市场。
The new conversational search feature uses natural language understanding to interpret queries and recommend relevant movies and TV shows. For example, you could search for terms like “in the mood for a comedy,” “dysfunctional family drama” or “best movie for a girls night in,” to find relevant recommendations. It’s worth noting that Netflix launched a similar AI-powered search experience for its users last year.
全新的对话式搜索功能利用自然语言理解技术来解读查询意图，并推荐相关的电影和电视节目。例如，你可以搜索“想看喜剧”、“家庭伦理剧”或“适合闺蜜之夜的最佳电影”等词汇，以获取相关推荐。值得注意的是，Netflix 去年也为其用户推出了类似的 AI 搜索体验。
HBO Max and Netflix aren’t the only streaming services leveraging AI, as Amazon has an AI voice search experience on Fire TVs that responds to open-ended inquiries about TV shows and movies. HBO Max’s new experimental feature is available to select Android users in the U.S., with plans for it to be expanded to more devices and markets soon.
HBO Max 和 Netflix 并非唯一利用 AI 的流媒体服务，亚马逊的 Fire TV 也具备 AI 语音搜索功能，可以响应关于影视作品的开放式查询。HBO Max 的这项新实验性功能目前已向美国部分 Android 用户开放，并计划在不久后扩展到更多设备和市场。