Winamp aims for a comeback with a new music player powered by Deezer

Winamp 携手 Deezer，计划推出全新音乐播放器重返市场

Long before Spotify, Winamp was the music player of choice for millions of music fans. Now, the nostalgic brand is preparing for yet another comeback. 在 Spotify 出现之前，Winamp 曾是数百万乐迷的首选音乐播放器。如今，这个充满怀旧色彩的品牌正准备再次回归。

Winamp and Deezer announced a partnership on Wednesday that will see Deezer power Winamp’s upcoming premium music subscription service. Under the agreement, Winamp will leverage Deezer’s white-label technology and global licensed music catalog while maintaining its own branding and user experience. Winamp 和 Deezer 周三宣布达成合作伙伴关系，Deezer 将为 Winamp 即将推出的高级音乐订阅服务提供技术支持。根据协议，Winamp 将利用 Deezer 的白标技术和全球授权音乐库，同时保留其自身的品牌形象和用户体验。

The partnership is part of a larger relaunch centered around the next-generation Winamp Player, scheduled to arrive in the first half of 2027. According to the companies, the new player is designed to “reinvent the music player for the streaming era” by combining premium music streaming with users’ local music libraries, internet radio stations, podcasts, personal cloud-based collections, and other audio sources within a single app. 此次合作是 Winamp 全面重启计划的一部分，核心是预计于 2027 年上半年推出的新一代 Winamp 播放器。据两家公司称，这款新播放器旨在“为流媒体时代重塑音乐播放器”，它将高级音乐流媒体服务与用户的本地音乐库、网络电台、播客、个人云端收藏以及其他音频源整合在同一个应用程序中。

While a lot of the details remain under wraps, Winamp promises an emphasis on personalization through a customizable interface, social features, and ways to discover, organize, and enjoy music. The company asserts that its subscription service will “deliver a fundamentally different experience from today’s traditional digital streaming platforms.” 虽然许多细节尚未披露，但 Winamp 承诺将通过可定制的界面、社交功能以及发现、整理和享受音乐的新方式来强调个性化体验。该公司声称，其订阅服务将“提供一种与当今传统数字流媒体平台截然不同的体验”。

Though loyal Winamp users who grew up during the MP3 boom are likely to be excited by this news, it’s unclear whether many people will choose to pay for yet another music subscription. The streaming market is already saturated with giants like Spotify, Apple Music, and YouTube Music. However, Winamp touts that its free desktop player is actively used by more than 40 million users. 尽管在 MP3 繁荣时期成长起来的 Winamp 忠实用户可能会对这一消息感到兴奋，但目前尚不清楚是否会有许多人愿意为又一个音乐订阅服务买单。流媒体市场早已被 Spotify、Apple Music 和 YouTube Music 等巨头占据。不过，Winamp 表示其免费桌面播放器目前仍有超过 4000 万活跃用户。

The announcement also reflects a resurgence of retro tech. Cassette tapes, MP3 players, and even iPods have all seen renewed interest recently as users embrace more nostalgic ways to experience music. Winamp is betting that its music player can make a comeback with modern streaming built in. 这一公告也反映了复古科技的复兴。随着用户开始拥抱更具怀旧感的音乐体验方式，磁带、MP3 播放器甚至 iPod 最近都重新受到了关注。Winamp 正押注于通过内置现代流媒体功能，让其音乐播放器实现回归。

While Winamp has undergone several revamps over the years, this may be its most deliberate return to its core audience. During the web3 boom, it explored NFT integration, enabling users to link music-related NFTs to their player. Previous plans included transforming Winamp into a cross-platform mobile audio app. More recently, the company has pivoted toward supporting creators, launching tools for artists, including monetization, fan engagement, and music distribution services. 虽然 Winamp 多年来经历了几次改版，但这可能是它最刻意回归核心受众的一次尝试。在 Web3 热潮期间，它曾探索过 NFT 集成，允许用户将与音乐相关的 NFT 链接到播放器中。之前的计划还包括将 Winamp 转型为跨平台的移动音频应用。最近，该公司已转向支持创作者，为艺术家推出了包括变现、粉丝互动和音乐分发服务在内的多种工具。