Sorry, haters. Ferrari’s first EV is doing just fine

抱歉了，黑粉们：法拉利的首款电动车表现相当不错

Sometimes the crowd isn’t so wise. When Ferrari revealed the Luce — its first EV — to the public in May, the internet reacted. And not in a positive way. Critics compared the wedge-shaped Luce with a Nissan Leaf and said Chinese EVs would outperform it while undercutting it on price. Even former Ferrari chair Luca Cordero di Montezemolo was among the haters. Ferrari’s stock dropped 8% the day after the reveal. Their conclusion: The Luce would be a dud.

有时候，大众并不总是明智的。当法拉利在五月份向公众展示其首款电动汽车 Luce 时，互联网上的反应并不友好。批评者将楔形设计的 Luce 与日产聆风（Nissan Leaf）相提并论，并称中国电动汽车不仅性能会超越它，价格也更具竞争力。甚至连法拉利前董事长卢卡·科尔德罗·迪·蒙特泽莫罗（Luca Cordero di Montezemolo）也加入了批评者的行列。在发布后的第二天，法拉利股价下跌了 8%。他们的结论是：Luce 将会是一款失败的产品。

It turns out, the armchair auto executives were wrong about the five-seater that was largely designed by Jony Ive and his firm, LoveFrom. Ferrari hit this year’s sales target for the Luce in just two months, according to a report by the Financial Times. The automaker was hoping to sell just under 500 of the €555,000 ($630,000) EV, and based on previous reports, it sounds like at least 20% will make their way to China. That’s not surprising, given that the Luce seems tailor-made for the Chinese market, which favors fast, sleek four-door EVs. TechCrunch has reached out to Ferrari to confirm the figures, and we’ll update this article if we receive a reply.

事实证明，这些“键盘车神”们看走眼了。这款主要由乔尼·艾维（Jony Ive）及其公司 LoveFrom 设计的五座车型，据《金融时报》报道，法拉利仅用了两个月就达成了今年的销售目标。这家汽车制造商原本希望售出不到 500 辆售价为 55.5 万欧元（约合 63 万美元）的电动车，而根据此前的报道，其中至少有 20% 将销往中国。这并不令人意外，因为 Luce 似乎是为中国市场量身定制的，而中国市场恰恰偏爱快速、时尚的四门电动汽车。TechCrunch 已联系法拉利以确认这些数据，若收到回复，我们将更新本文。

Much of the internet’s hate was directed at the Luce’s styling, which hewed to some Ferrari norms while throwing others out the window. Appearance is subjective, and I’ve seen enough cars in my day to know that some designs don’t translate well on-screen. Maybe seeing one in person tipped buyers into placing an order. What’s more, Ferrari has an enthusiastic and price-insensitive customer base. The company sold more than 13,000 cars last year, which is a lot for an automaker that specializes in six-figure vehicles. Ferrari buyers tend to own several models, so it’s also not difficult to imagine 500 of them wanting a practical vehicle that’s also a Ferrari.

互联网上的大部分抨击都针对 Luce 的造型，它既遵循了法拉利的一些传统规范，又抛弃了其他一些设计准则。外观是主观的，我见过足够多的汽车，深知有些设计在屏幕上呈现的效果并不理想。也许亲眼见到实车才促使买家下单。此外，法拉利拥有一个热情且对价格不敏感的客户群。该公司去年售出了超过 13,000 辆汽车，对于一家专门生产六位数价格豪车的制造商来说，这是一个惊人的数字。法拉利的买家通常拥有多款车型，因此不难想象，其中会有 500 人想要一辆既实用又是法拉利的座驾。

Is the Luce worth the price of admission? Early reviews suggest that it drives like a Ferrari should. Plus, it has the prancing horse on the hood. That appears to be all Ferrari needs to succeed.

Luce 是否物有所值？早期的评论表明，它的驾驶感受依然保持了法拉利应有的水准。更重要的是，它的引擎盖上有着那匹跃马标志。对于法拉利来说，这似乎就是成功所需的一切。