The Ferrari Luce has at least 500 fans

法拉利 Luce 拥有至少 500 名拥趸

Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its polarizing, Jony Ive-designed Luce EV. Ahead of Ferrari announcing its quarterly earnings on Thursday, the Financial Times reports that Ferrari was aiming to sell “just under 500” Luce units this year, and reached that target this month.

在今年早些时候经历了一次波折的发布后，仅过了两个月，据报道法拉利就已经达成了其备受争议的、由乔尼·艾维（Jony Ive）设计的 Luce 电动汽车 2026 年的销售目标。在法拉利周四公布季度财报前，《金融时报》报道称，法拉利今年的目标是售出“略低于 500 辆”Luce，并已于本月达成这一目标。

Luce sales so far were reportedly driven by “strong demand from China,” where EV sales have already taken off from makers like Geely, Lynk & Co, and Zeekr. The Financial Times says Ferrari was trying to “reach a new generation of wealthy buyers” with the Luce, particularly in China and “tech hubs like Silicon Valley,” adding that their sources say US tech entrepreneurs have had “positive” feedback on the €550,000 EV.

据报道，Luce 目前的销量主要得益于“来自中国的强劲需求”，在中国，吉利、领克和极氪等制造商的电动汽车销量已经起飞。《金融时报》称，法拉利试图通过 Luce “触达新一代富裕买家”，特别是在中国和“硅谷等科技中心”。报道还补充说，据其消息来源，美国科技企业家对这款售价 55 万欧元的电动汽车给出了“积极”的反馈。

Long term, Ferrari is reportedly hoping to sell around 2,500 Luce units by 2030, or roughly 600 each year, making up about 5 percent of the company’s annual sales. It’s also auctioning off the first production model of the Luce next month, which could sell for upwards of $1.1 million.

从长远来看，据报道法拉利希望到 2030 年售出约 2,500 辆 Luce，即每年约 600 辆，约占该公司年销量的 5%。此外，法拉利还将于下个月拍卖首台量产版 Luce，其成交价可能超过 110 万美元。