Xbox revenue drops 10 percent as Microsoft’s cloud and AI business surges

微软云与人工智能业务激增，Xbox 营收下滑 10%

Xbox is having yet another tough quarter, as revenue from content and services like its Game Pass subscription dipped 10 percent over the past few months. At the same time, Xbox hardware sales declined 13 percent, according to Microsoft’s fourth-quarter earnings report released on Wednesday. Xbox 再次度过了一个艰难的季度。过去几个月里，来自 Game Pass 订阅等内容与服务的营收下滑了 10%。与此同时，根据微软周三发布的第四季度财报显示，Xbox 硬件销售额下降了 13%。

The news comes just weeks after Xbox head Asha Sharma announced a “reset” plan for Xbox that included sweeping layoffs and the spinoff of four games studios, including South of Midnight developer Compulsion Games and Psychonauts creator Double Fine Productions. 就在几周前，Xbox 负责人 Asha Sharma 宣布了一项针对 Xbox 的“重置”计划，其中包括大规模裁员以及剥离四家游戏工作室，其中包括《午夜之南》（South of Midnight）的开发商 Compulsion Games 和《脑航员》（Psychonauts）的创作者 Double Fine Productions。

Sharma has also made some other big changes to Xbox, including lowering GamePass prices, testing free, ad-supported cloud gaming, and making Gears of War: E-Day and Clockwork Revolution Xbox exclusives. Xbox also plans to raise the prices of its consoles by $100 and more starting August 1st. Sharma 还对 Xbox 进行了一些其他重大调整，包括降低 Game Pass 价格、测试免费的广告支持型云游戏，并将《战争机器：E-Day》（Gears of War: E-Day）和《发条革命》（Clockwork Revolution）设为 Xbox 独占游戏。此外，Xbox 还计划从 8 月 1 日起将主机价格上调 100 美元或更多。

“When it comes to Xbox, we are making the necessary decisions required across our content portfolio, platform, and operations to reset the business for long-term growth,” Microsoft CEO Satya Nadella said during an earnings call. He added that Microsoft expects “to return the business to growth in fiscal 2027.” 微软首席执行官萨提亚·纳德拉（Satya Nadella）在财报电话会议上表示：“在 Xbox 方面，我们正在内容组合、平台和运营层面做出必要的决策，以重置业务，实现长期增长。”他补充说，微软预计“该业务将在 2027 财年恢复增长”。

As Microsoft ramps up efforts in AI, its cloud business has pushed the company’s overall revenue to $90 billion. Microsoft Cloud revenue soared 27 percent to $59.3 billion over the past few months, while revenue from its productivity business, which includes services like Microsoft 365 and LinkedIn, spiked 14 percent to $37.8 billion. Microsoft 365 Copilot also reached more than 30 million paid seats and Azure revenue hit more than $100 billion for the first time. 随着微软加大在人工智能领域的投入，其云业务推动公司总营收达到 900 亿美元。过去几个月，微软云业务营收激增 27%，达到 593 亿美元；而包括 Microsoft 365 和 LinkedIn 等服务在内的生产力业务营收则增长了 14%，达到 378 亿美元。Microsoft 365 Copilot 的付费席位也超过了 3000 万个，Azure 的营收首次突破 1000 亿美元大关。

But Xbox wasn’t Microsoft’s only segment on the decline. The company’s Windows OEM and devices segment decreased 7 percent “driven by lower PC market demand.” Microsoft took the wraps off a new Surface device with RTX Spark, Nvidia’s new Arm-based processor in June, and is also starting to make quality-of-life changes to Windows 11 as it aims to regain user trust. 但 Xbox 并非微软唯一出现下滑的部门。受“PC 市场需求疲软”的影响，该公司的 Windows OEM 和设备部门营收下降了 7%。微软在 6 月份发布了一款搭载英伟达新款 Arm 架构处理器 RTX Spark 的 Surface 设备，并开始对 Windows 11 进行体验优化，旨在重新赢得用户信任。