LinkedIn adds a button to report AI-generated ‘slop’
LinkedIn adds a button to report AI-generated ‘slop’
LinkedIn 新增举报按钮，打击 AI 生成的“垃圾内容”
LinkedIn is taking aim at the “AI slop” — low-quality, artificially generated content — filling its feed. On Thursday, the company announced that it’s adding a new feature to let users click a “seems like AI slop” button when someone’s post appears to have been written with AI. LinkedIn 正在着手清理其信息流中充斥的“AI 垃圾内容”（AI slop）——即低质量、由人工智能生成的内容。周四，该公司宣布新增一项功能，允许用户在发现某人的帖子疑似由 AI 撰写时，点击“看起来像 AI 垃圾内容”（seems like AI slop）按钮。
The move reflects a broader shift across online publishing platforms to cut back on AI content, as people have grown frustrated with the computer-written, inauthentic posts filling the web. Last week, for instance, newsletter platform Substack added a tool to help users identify when the content they’re reading on its site was written by AI, through a partnership with Pangram. Meanwhile, Pangram this week announced $9 million in new funding to tackle the problems of AI content flooding the internet. 此举反映了各大在线发布平台为减少 AI 内容而采取的广泛行动，因为人们对充斥网络的计算机撰写、缺乏真实感的帖子感到愈发沮丧。例如，上周通讯平台 Substack 通过与 Pangram 合作，增加了一项工具，帮助用户识别其网站上的内容是否由 AI 撰写。与此同时，Pangram 本周宣布获得 900 万美元新融资，旨在解决 AI 内容泛滥互联网的问题。
The problem is also impacting new startups, as Digg had to shut down its Reddit competitor in March, saying it couldn’t get a handle on the number of bots flooding its site. Internet infrastructure firm Cloudflare says the problem is just getting worse, as there is now more bot traffic on the web than human-generated requests — a milestone that was reached faster than it had previously predicted. 这一问题也影响到了初创企业。Digg 在 3 月份不得不关闭其对标 Reddit 的产品，理由是无法控制涌入其网站的机器人数量。互联网基础设施公司 Cloudflare 表示，这个问题正在恶化，目前网络上的机器人流量已经超过了人类生成的请求——这一里程碑达成的速度比此前预测的还要快。
In a post on LinkedIn, the company’s chief product officer, Hari Srinivasan, admitted the Microsoft-owned social network is facing similar problems. “AI slop is a top priority for all of us. We really care about this. People come to LinkedIn to connect with real people and share their real perspectives, ideas, and expertise,” he said. 在 LinkedIn 的一篇帖子中，该公司首席产品官 Hari Srinivasan 承认，这家隶属于微软的社交网络正面临类似的问题。他表示：“AI 垃圾内容是我们所有人的首要关注点。我们非常重视这一点。人们来到 LinkedIn 是为了与真实的人建立联系，并分享他们真实的观点、想法和专业知识。”
The exec explained that the new “Seems like AI slop” button is now one of several measures LinkedIn is using to reduce the amount of low-quality, AI-generated content on its platform. The company is also investing in automation defenses, where it now blocks “hundreds of thousands” of automated comment attempts daily, and millions of other automation attempts in just the past couple of months. 这位高管解释说，新的“看起来像 AI 垃圾内容”按钮是 LinkedIn 为减少平台上低质量 AI 生成内容而采取的几项措施之一。该公司还在投资自动化防御系统，目前每天拦截“数十万”次自动化评论尝试，并在过去几个月内拦截了数百万次其他自动化操作。
Srinivasan said LinkedIn is also introducing new classifiers to identify if a post is AI slop or other low-quality content, which would reduce the amount of slop you’d see in suggested content recommendations from outside your network. (The button ties into this measure, as it will provide a source of signal that will allow LinkedIn to tune its AI models to better identify slop.) Srinivasan 表示，LinkedIn 还引入了新的分类器来识别帖子是否属于 AI 垃圾内容或其他低质量内容，这将减少你在非人脉圈推荐内容中看到的垃圾信息量。（该按钮与此措施相辅相成，因为它将提供信号源，使 LinkedIn 能够调整其 AI 模型，从而更好地识别垃圾内容。）
Plus, LinkedIn will begin privately flagging in users’ dashboards when people believe their content is coming off as inauthentic due to heavy use of AI. The company believes that this will help posters improve their writing, in the case that they’re simply using AI technology to refine their own work, rather than when they’re posting what’s considered full-on “slop” content. 此外，当用户因过度使用 AI 而导致内容显得不够真实时，LinkedIn 将开始在用户的仪表板中进行私下提醒。该公司认为，如果用户只是利用 AI 技术来润色自己的作品，而不是发布被视为完全“垃圾”的内容，这将有助于他们改进写作。
Notably, the company is pulling its own “enhance your post” feature that had used AI to help you write. It’s replacing it with a feature that proofreads your words, instead of changing your voice. Other improvements include expanding access to profile and page verification tools and adding an option to block comments from company pages you no longer want to see, Srinivasan said. 值得注意的是，该公司正在撤下其原有的“增强帖子”（enhance your post）功能，该功能此前利用 AI 辅助写作。取而代之的是一项仅提供校对功能的服务，而不会改变用户的个人语调。Srinivasan 表示，其他改进措施还包括扩大个人资料和页面验证工具的使用范围，并增加了一个选项，允许用户屏蔽不想再看到的特定公司页面的评论。