Apple’s iPhone and Mac sales keep growing despite RAM shortages
Apple’s iPhone and Mac sales keep growing despite RAM shortages
尽管内存短缺，苹果 iPhone 和 Mac 销量持续增长
Apple’s iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers. In its third-quarter earnings report released on Thursday, Apple revealed that iPhone sales jumped 22 percent to $54.25 billion and Mac sales increased 29 percent to $10.35 billion, driving the company’s overall revenue to $109.4 billion.
尽管全球内存短缺正挤压着设备制造商的生存空间，但苹果的 iPhone 和 Mac 销量仍在增长。在周四发布的第三季度财报中，苹果披露其 iPhone 销售额增长了 22%，达到 542.5 亿美元；Mac 销售额增长了 29%，达到 103.5 亿美元，推动公司总营收达到 1094 亿美元。
The company expects supply chain constraints to worsen in the coming months. During an earnings call, Apple chief financial officer Kevan Parekh said Apple expects “supply constraints to increase significantly” in the next quarter, adding the shortage will impact the iPhone, Mac, and iPad. Meanwhile, Apple CEO Tim Cook warned that the company predicts it will “pay even higher memory costs” in the coming months.
苹果预计未来几个月供应链限制将进一步恶化。在财报电话会议上，苹果首席财务官 Kevan Parekh 表示，苹果预计下一季度的“供应限制将显著增加”，并补充称短缺将影响 iPhone、Mac 和 iPad。与此同时，苹果首席执行官蒂姆·库克（Tim Cook）警告称，公司预计在未来几个月将“支付更高的内存成本”。
It’s the company’s last earnings report with Cook at the helm. Cook is set to step down on September 1st, with John Ternus, Apple’s vice president of hardware engineering, taking his place.
这是库克掌舵期间苹果发布的最后一份财报。库克将于 9 月 1 日卸任，届时苹果硬件工程副总裁约翰·特努斯（John Ternus）将接替他的职位。
Apple raised prices across its Macs, iPads, and other devices in June as it contends with a RAM shortage expected to last until 2027 and beyond. The move also included a price hike for the company’s new MacBook Neo, which now costs $699 instead of $599. Since its debut in March, the Neo disrupted the affordable laptop market with its lightweight form factor and speedy performance.
由于面临预计将持续到 2027 年甚至更久的内存短缺问题，苹果在 6 月份上调了 Mac、iPad 及其他设备的价格。此次调价也包括了新款 MacBook Neo，其价格从 599 美元涨至 699 美元。自 3 月份发布以来，Neo 凭借其轻便的外形和出色的性能，冲击了平价笔记本电脑市场。
Apple hasn’t raised the prices of its iPhones yet, but analysts predict that the iPhone 18 could cost up to $200 more when the lineup launches this fall. Apple is planning to widely release its more personalized Siri AI alongside the iPhone 18, allowing its assistant to answer questions about what’s on your screen, search across apps, and perform tasks, like adding events to your calendar.
苹果目前尚未提高 iPhone 的价格，但分析师预测，今年秋季推出的 iPhone 18 系列价格可能会上涨多达 200 美元。苹果计划随 iPhone 18 一同发布更具个性化的 Siri AI，使该助手能够回答关于屏幕内容的问题、跨应用搜索，并执行诸如向日历添加事件等任务。
This week, Apple also announced a new Upgrade program that will let you lease an iPhone, iPad, Apple Watch, or Mac for a set monthly price.
本周，苹果还宣布了一项新的升级计划，允许用户以固定的月费租赁 iPhone、iPad、Apple Watch 或 Mac。
Additionally, Apple reported $30.74 billion in services revenue, which incorporates subscriptions like Apple One and Apple TV. Parekh added during the earnings call that the company now has more than 1.5 billion subscribers across its services. Apple also reported $7.88 billion in revenue for wearables and a lower-than-expected $6.2 billion in iPad revenue.
此外，苹果报告服务业务营收为 307.4 亿美元，其中包括 Apple One 和 Apple TV 等订阅服务。Parekh 在财报电话会议上补充称，公司目前在各项服务中拥有超过 15 亿订阅用户。苹果还报告可穿戴设备营收为 78.8 亿美元，iPad 营收为 62 亿美元，低于预期。