Siri AI could come with a paywall for power users
Siri AI could come with a paywall for power users
Siri AI 可能会对高级用户设置付费墙
In his final earnings call as CEO of Apple, Tim Cook said that the company’s long-awaited Siri AI upgrade could come with some paywalled limits. While Cook conceded that these plans are not set in stone, he envisions users being able to buy more compute for Siri AI via its existing iCloud+ subscriptions, which offer extended cloud storage. 在蒂姆·库克（Tim Cook）作为苹果公司首席执行官的最后一次财报电话会议上，他表示，该公司期待已久的 Siri AI 升级可能会设置一些付费限制。虽然库克承认这些计划尚未最终确定，但他设想用户可以通过现有的 iCloud+ 订阅（提供扩展云存储服务）来购买更多的 Siri AI 计算能力。
“We do believe there will be people that want to use [Siri AI] a lot, and so we will have some kind of upgrade possibilities on iCloud+, where people can buy up the stack on iCloud+, and we’ll see how the pickup for that is,” Cook said on Thursday. “But we could not be more excited about where [Siri AI] is.” “我们确实相信会有用户想要高频使用 [Siri AI]，因此我们将在 iCloud+ 上提供某种升级方案，用户可以购买更高阶的 iCloud+ 服务，我们将观察市场的接受程度，”库克在周四表示，“但我们对 [Siri AI] 目前的进展感到无比兴奋。”
Most other AI providers like Anthropic and OpenAI operate similarly, offering a limited free version to consumers with the option of upgrading to support more usage. The new-and-improved Siri AI is available in the iOS 27 beta, and is planned to roll out more broadly this fall. 大多数其他 AI 提供商（如 Anthropic 和 OpenAI）的运营模式类似，即向消费者提供有限的免费版本，并提供升级选项以支持更多使用需求。全新改进的 Siri AI 已在 iOS 27 测试版中提供，并计划于今年秋季更广泛地推出。
As longtime Senior Vice President of Hardware Engineering John Ternus steps into Tim Cook’s shoes, he will take the helm at a critical time for the company. Apple has fallen behind in its efforts to build an advanced AI assistant, even capitulating to its direct competitor Google by licensing a custom Gemini model to augment Siri. 随着长期担任硬件工程高级副总裁的约翰·特努斯（John Ternus）接替蒂姆·库克，他将在公司发展的关键时刻掌舵。苹果在构建先进 AI 助手的努力中已经落后，甚至不得不向其直接竞争对手谷歌妥协，通过授权定制的 Gemini 模型来增强 Siri。
The Siri AI overhaul was so delayed that Apple had to pay $250 million to settle a class action lawsuit over how it marketed the iPhone 16’s AI capabilities. Apple, like every other hardware manufacturer, is staring down a rocky road for accessing the supplies it needs to meet customer demand. Siri AI 的重构过程延误严重，以至于苹果不得不支付 2.5 亿美元来和解一起关于其如何营销 iPhone 16 AI 功能的集体诉讼。像其他所有硬件制造商一样，苹果在获取满足客户需求所需的供应方面正面临严峻挑战。
Due to the AI-driven RAM shortage across the industry, it’s more expensive to build hardware, which has led companies like Meta, Samsung, Microsoft, and Sony to raise prices of some devices. Apple raised the price of Macs and iPads last month, but has yet to adjust the price of its existing iPhone models. 由于全行业范围内由 AI 驱动的内存（RAM）短缺，硬件制造的成本变得更高，这导致 Meta、三星、微软和索尼等公司提高了部分设备的价格。苹果上个月提高了 Mac 和 iPad 的价格，但尚未调整现有 iPhone 机型的价格。