Snapchat no longer rewards fully AI-generated Spotlight content

Snapchat no longer rewards fully AI-generated Spotlight content Snapchat 不再奖励完全由人工智能生成的 Spotlight 内容

Snapchat is the latest company to strengthen its stance against AI slop. The social network platform will no longer reward fully AI-generated videos, as it seeks to prioritize human-made content. Snapchat 是最新一家加强抵制“AI 垃圾内容”（AI slop）立场的公司。该社交网络平台将不再奖励完全由人工智能生成的视频，因为它旨在优先考虑人类创作的内容。

Snapchat announced the update on Friday, stating that its recommendation systems will be adjusted to ensure that only videos created by real people are eligible for Spotlight recommendations. Snapchat expressed in its blog post that it wants Spotlight to “remain a place where people can discover authentic creativity from real people, because we believe there’s enduring value in rewarding original perspectives, personal storytelling, and the moments that people choose to create and share themselves.” Snapchat 在周五宣布了这一更新，称其推荐系统将进行调整，以确保只有由真人创作的视频才有资格获得 Spotlight 推荐。Snapchat 在其博客文章中表示，希望 Spotlight “保持为一个人们可以发现真人真实创造力的地方，因为我们相信奖励原创视角、个人叙事以及人们选择亲自创作和分享的时刻具有持久的价值。”

However, Snapchat clarified that it’s not completely rejecting AI. Creators can still use its AI creative tools to enhance or edit their content. This update aligns with Snapchat’s broader efforts to improve Spotlight and shift focus back to original posts that highlight human creativity. In April, the company indicated that users would see less AI-generated content. 不过，Snapchat 澄清说，它并没有完全拒绝人工智能。创作者仍然可以使用其 AI 创意工具来增强或编辑内容。此次更新符合 Snapchat 改进 Spotlight 并将重心转回突出人类创造力的原创帖子的更广泛努力。今年 4 月，该公司曾表示用户将看到更少的 AI 生成内容。

As criticism of low-quality AI-generated content (“AI slop”) continues to rise, many companies are revising their policies to deprioritize such material in their algorithms, implement reporting features, or remove certain AI features altogether. For instance, LinkedIn recently launched a feature that allows users to click a button labeled “seems like AI slop” to report posts that seem AI-generated. Substack also introduced a tool to help users identify AI-written newsletters. 随着对低质量 AI 生成内容（即“AI 垃圾内容”）的批评声日益高涨，许多公司正在修订其政策，在算法中降低此类内容的优先级，实施举报功能，或彻底移除某些 AI 功能。例如，LinkedIn 最近推出了一项功能，允许用户点击标有“看起来像 AI 垃圾内容”的按钮来举报疑似 AI 生成的帖子。Substack 也引入了一款工具，帮助用户识别 AI 撰写的时事通讯。

Earlier this month, Meta faced significant backlash over an Instagram feature that allowed users to modify photos from public accounts using AI, leading the tech giant to remove the feature entirely. Additionally, YouTube has intensified its crackdown on low-quality AI content by clarifying monetization policies, so “inauthentic content” cannot be monetized, including generic, repetitive, or template-based content, and any content featuring AI personas discussing sensitive topics such as health and finance. 本月早些时候，Meta 因 Instagram 的一项功能而面临强烈抵制，该功能允许用户使用 AI 修改公共账户的照片，导致这家科技巨头不得不彻底移除该功能。此外，YouTube 通过明确变现政策加强了对低质量 AI 内容的打击力度，规定“非真实内容”无法变现，包括通用、重复或基于模板的内容，以及任何由 AI 角色讨论健康和金融等敏感话题的内容。

In separate news, last month Snapchat implemented new content control measures to protect underage users. Those aged 13 to 15 will only be able to share Spotlight posts with people they follow back, aiming to guard against doxxing. 在另一则新闻中，Snapchat 上个月实施了新的内容控制措施以保护未成年用户。13 至 15 岁的用户将只能与他们互相关注的人分享 Spotlight 帖子，旨在防止人肉搜索（doxxing）。