The global memory shortage hits the MacBook Air

全球内存短缺波及 MacBook Air

The global memory chip shortage is affecting the availability of Apple’s most popular Mac, according to Bloomberg’s Mark Gurman. 据彭博社的马克·古尔曼（Mark Gurman）报道，全球内存芯片短缺正在影响苹果最受欢迎的 Mac 电脑的供应。

Gurman said the shortage — caused by the demands of chip-hungry AI companies — had already affected Apple’s more niche computers, the Mac mini and Mac Studio. 古尔曼表示，由于对芯片需求巨大的 AI 公司的竞争，这场短缺此前已经影响了苹果较为小众的电脑产品线，即 Mac mini 和 Mac Studio。

But it seems the company is now struggling to keep the MacBook Air in stock, with retailers saying that supply seems to be more constrained than ever before. 但现在看来，苹果在维持 MacBook Air 的库存方面也面临困难，零售商称目前的供应似乎比以往任何时候都要紧张。

Indeed, anyone trying to buy a MacBook Air from the Apple website will have to wait until the back half of August — or for certain configurations, until September. 事实上，任何试图从苹果官网购买 MacBook Air 的用户都必须等到 8 月下旬，而某些特定配置的机型甚至要等到 9 月才能发货。

Gurman says Apple is working to address the issue by raising prices and sourcing memory from Chinese suppliers. 古尔曼称，苹果正试图通过提高价格以及从中国供应商处采购内存来解决这一问题。

Meanwhile, the company delayed its latest back-to-school promotion from June. And for the first time, the marketing material is more focused on the base model of the MacBook Pro. It even warns, “MacBook Air subject to availability.” 与此同时，苹果将最新的返校促销活动从 6 月推迟了。此外，苹果首次将营销重点更多地放在了 MacBook Pro 的基础款机型上，甚至还特别标注了“MacBook Air 视供应情况而定”的提示。