Reddit aims to make ‘karma’ less important for first-time posters with shift to AI moderation tools
Reddit aims to make ‘karma’ less important for first-time posters with shift to AI moderation tools
Reddit 计划通过转向 AI 审核工具，降低“Karma”积分对新用户发帖的重要性
Reddit on Wednesday announced a series of changes to its infrastructure and tools, designed to make it easier for people to participate on its site, protect against scraping and spam, and aid in the moderation of its online communities. Reddit 周三宣布对其基础设施和工具进行一系列调整，旨在让用户更轻松地参与平台互动，防止数据抓取和垃圾信息，并协助在线社区的审核工作。
In addition to providing a new suite of moderation tools, the company said it’s working on more advanced abuse prevention systems that could eventually help communities move away from using things like account age and “karma” to determine who’s allowed to post. 除了提供一套新的审核工具外，该公司表示正在开发更先进的滥用预防系统，最终有望帮助社区摆脱对账号注册时长和“Karma”（积分）等指标的依赖，从而决定谁有权发帖。
Karma, Reddit’s digital reputation system, allows users to raise their score by posting and commenting helpful, friendly, or funny responses that lead to upvotes. Originally designed to weed out spam, bots, and trolls, many communities came to rely on karma and other account-age restrictions that make it difficult for legitimate newcomers to participate in their communities. Karma 是 Reddit 的数字声誉系统，用户通过发布或评论有帮助、友好或有趣的回复并获得点赞，即可提高分数。该系统最初旨在过滤垃圾信息、机器人和恶意捣乱者，但许多社区逐渐依赖 Karma 和其他账号时长限制，这使得合法的初来者难以参与社区互动。
Reddit says it now wants to shift to stronger, built-in abuse prevention systems to do more of the moderation work, so communities can be more open to new users. Reddit didn’t say karma would go away entirely with these coming changes, but it did suggest that its importance could dwindle in the future. Reddit 表示，现在希望转向更强大、内置的滥用预防系统来承担更多的审核工作，以便社区能对新用户更加开放。Reddit 并未表示随着这些调整的到来，Karma 会完全消失，但暗示其重要性在未来可能会降低。
“This will make it easier for genuine new users to participate and easier for mods to welcome them with confidence,” Reddit’s announcement stated. Related to this, the company said it’s expanding the test of its new suite of AI-powered moderation tools, the Rules Hub, which helps moderators by choosing when to automatically enforce certain community rules and what action should be taken when doing so. Reddit 的公告称：“这将使真正的新用户更容易参与，也让版主能更放心地欢迎他们。”与此相关，该公司表示正在扩大其 AI 驱动的新审核工具套件“Rules Hub”的测试范围，该工具通过选择何时自动执行特定的社区规则以及执行时应采取的行动，来协助版主工作。
Initially used by 700-plus communities, Reddit says that all new communities can now test the tool. Later this year, the tool will be widely available to all communities, both new and existing. With Rules Hub, Reddit uses large language models (LLMs) to determine whether a post or comment matches the intent of a rule, which the company says allows it to “better handle nuance,” natural language, and edge cases. Reddit 表示，该工具最初由 700 多个社区使用，现在所有新社区都可以进行测试。今年晚些时候，该工具将向所有新老社区全面开放。通过 Rules Hub，Reddit 利用大语言模型 (LLMs) 来判断帖子或评论是否符合规则意图，公司称这使其能够“更好地处理细微差别”、自然语言和边缘情况。
Reddit also expanded the capabilities of other tools, including one that helps moderators inform users about their community’s rules when posting and commenting, and another that helps members set their flair — a custom tag users append to their name that only appears in the community they’re posting in. Reddit 还扩展了其他工具的功能，包括一个帮助版主在用户发帖和评论时告知其社区规则的工具，以及另一个帮助成员设置“Flair”（标签）的工具——这是用户附加在名字后的自定义标签，仅在他们发帖的社区中显示。
“Today, new users can encounter invisible barriers like account age and karma thresholds, unclear removals, and poor community discovery,” Reddit explained. “We want new users around the world to be able to easily find relevant communities, understand their rules and norms, and make useful contributions.” “如今，新用户可能会遇到诸如账号时长和 Karma 门槛、删除原因不明以及社区发现困难等隐形障碍，”Reddit 解释道。“我们希望全球的新用户都能轻松找到相关的社区，理解其规则和规范，并做出有价值的贡献。”
The company also said it would make changes to its legacy desktop site, Old Reddit, by shifting its moderator workflows to its new stack and migrating other critical bots. On Reddit’s second-quarter earnings call with investors last week, company executives stressed that one of Reddit’s near-term goals was to convert its half-billion weekly active users to daily users through product updates. 该公司还表示，将对其旧版桌面站点“Old Reddit”进行调整，将其版主工作流迁移到新的技术栈，并迁移其他关键机器人。在上周的第二季度财报电话会议上，公司高管强调，Reddit 近期的目标之一是通过产品更新，将 5 亿周活跃用户转化为日活跃用户。
The company had crushed earnings with revenue of $805 million and earnings per share of $1.25, above estimates, but still saw its stock sink because of what Reddit CEO Steve Huffman described as “choppy” search referral traffic. 该公司财报表现强劲，营收达 8.05 亿美元，每股收益为 1.25 美元，均超出预期，但股价仍出现下跌，Reddit 首席执行官 Steve Huffman 将其归因于搜索引流流量的“波动”。