Vogue just gave another nod of approval to the tech world
Vogue just gave another nod of approval to the tech world
《Vogue》再次向科技界投下赞成票
Vogue World is coming to San Francisco next year — perhaps another indication that tech billionaires have become leaders in the fashion zeitgeist. Of course, the announcement of the enormous fashion/art/music event doesn’t say that. Instead, Anna Wintour wrote that Vogue believes in celebrating cities and “San Francisco is a city like none other.” Vogue World 明年将来到旧金山——这或许再次表明，科技亿万富翁们已成为时尚潮流的引领者。当然，这场盛大的时尚、艺术与音乐活动的公告中并未明说这一点。相反，安娜·温图尔（Anna Wintour）写道，《Vogue》致力于赞美城市，而“旧金山是一座独一无二的城市”。
“It’s a place of diverse communities living side by side, a place that loves the arts, loves creativity, and isn’t afraid of change.” She also noted the city’s history of rebelliousness and innovation. “I love that San Francisco has always stood up for values and the things it believes in,” Wintour wrote. “Vogue World will support San Francisco’s creative minds and strengthen the entire ecosystem — and it will offer another opportunity to show San Francisco is on the rise.” “这里汇聚了多元社区，人们和谐共处；这里热爱艺术，崇尚创造力，且不惧变革。”她还提到了这座城市反叛与创新的历史。“我喜欢旧金山始终坚持自身价值观和信仰这一点，”温图尔写道，“Vogue World 将支持旧金山的创意人才，并加强整个生态系统——这也将提供另一个机会，向世人展示旧金山正在崛起。”
There were rumors that Vogue World would head to San Francisco after Wintour was seen having meetings with the city’s mayor, Daniel Lurie. Plus, in the past year, Wintour has cozied up to the most powerful names in tech, culminating in this year’s Met Gala, which saw Jeff Bezos and his wife, Lauren Sanchez, serve as lead sponsors for the event. Google’s Sergey Brin and Meta’s Mark Zuckerberg were also spotted at the event (the latter’s first, that is). 此前有传言称 Vogue World 将进驻旧金山，因为有人看到温图尔与该市市长丹尼尔·卢里（Daniel Lurie）举行了会晤。此外，在过去的一年里，温图尔与科技界最有权势的人物走得很近，今年的 Met Gala 就是高潮——杰夫·贝索斯（Jeff Bezos）及其妻子劳伦·桑切斯（Lauren Sanchez）担任了此次活动的主要赞助商。谷歌的谢尔盖·布林（Sergey Brin）和 Meta 的马克·扎克伯格（Mark Zuckerberg）也出现在活动现场（后者是首次参加）。
In fact, OpenAI bought a table, as did Meta and Snap (for $350,000 a pop). It’s true that TikTok, Apple, and Instagram previously sponsored the event, but the presence of the tech crowd was so considerable that the Met Gala this year was dubbed the “tech gala” in some places. Last year, Vogue put Lauren Sanchez on the cover of the magazine after her wedding to the Amazon founder. To the fashion world, this was Wintour’s stamp of approval — not just for Sanchez’s ascent into the fashion world, but that tech and its leaders were worthy of cultural recognition. 事实上，OpenAI 购买了一张餐桌，Meta 和 Snap 也是如此（每张桌子 35 万美元）。虽然 TikTok、苹果和 Instagram 此前也曾赞助过该活动，但今年科技界人士的出席规模之大，以至于 Met Gala 在某些地方被称为“科技盛典”。去年，在劳伦·桑切斯与亚马逊创始人结婚后，《Vogue》将她登上了杂志封面。对于时尚界来说，这是温图尔盖章认可的标志——不仅是对桑切斯跻身时尚界的认可，更是对科技及其领袖值得获得文化认可的肯定。
Though Bezos and Sanchez reportedly live in Florida (and Amazon is, of course, headquartered in the Seattle area), there is no city more associated with tech than San Francisco. By locating Vogue World there, this is another indication of Wintour’s approval. Vogue, as a media publication, is always following the money, and as a cultural bible, is always looking for ways to stay relevant. Turning toward the worldwide headquarters of AI, good or bad, is brilliant for business (and Wintour is nothing if not brilliant). 尽管据报道贝索斯和桑切斯住在佛罗里达州（而亚马逊的总部当然位于西雅图地区），但没有哪座城市比旧金山更与科技紧密相连。将 Vogue World 选址于此，是温图尔认可的又一迹象。《Vogue》作为一家媒体出版物，总是追逐金钱；作为一本文化圣经，它也总是在寻找保持相关性的方法。转向全球人工智能总部，无论好坏，对商业而言都是明智之举（而温图尔最不缺的就是才华）。
But Vogue World was previously held in New York, London, Paris, and this year, Milan. Maybe because I live in an East Coast bubble, but I’ve not heard anyone in recent years refer to San Francisco as a beacon of style to rank alongside these other cities. While the city has a reputation as the land of the free-spirited bohemian, tech and its workers have a reputation for hoodies, Patagonia vests, and expensive athletic shoes, if they even dress up that much. 然而，Vogue World 此前曾在纽约、伦敦、巴黎举办，今年则是在米兰。也许是因为我生活在东海岸的“泡沫”中，近年来我从未听过有人将旧金山视为能与上述城市并列的时尚灯塔。虽然这座城市以自由奔放的波西米亚风格著称，但科技及其从业者却以连帽衫、Patagonia 马甲和昂贵的运动鞋而闻名——如果他们真的会打扮的话。
For instance, billionaire Alexandr Wang, who is now running Meta’s all-important Superintelligence Labs, just did an interview with Y Combinator’s Garry Tan in front of a packed stadium wearing a faded Nintendo T-shirt and what looked like a pair of Crocs. Comfy? Yes. High fashion? Decidedly no. But maybe that’s changing. Wang’s boss, Mark Zuckerberg, who once always appeared in a plain gray T-shirt and jeans, has made efforts in recent years to become more fashionable. 例如，亿万富翁亚历山大·王（Alexandr Wang）目前负责 Meta 至关重要的超级智能实验室（Superintelligence Labs），他最近在座无虚席的体育场接受 Y Combinator 的加里·谭（Garry Tan）采访时，穿着一件褪色的任天堂 T 恤和一双看起来像是洞洞鞋（Crocs）的鞋子。舒服吗？是的。高级时尚吗？绝对不是。但也许这种情况正在改变。王的雇主马克·扎克伯格曾经总是穿着简单的灰色 T 恤和牛仔裤，近年来已努力让自己变得更时尚。
Zuck and his wife Priscilla Chan were spotted front row at a Prada show this season. The new campaign for Meta Glasses has a slew of celeb ambassadors and looks like it could be a Saint Laurent or Balenciaga ad. OpenAI and Palantir have recently released merch collabs, playing on the minimalist style of tech workers (the merch line of the latter, I would argue, looks inspired by Virgil Ablox’s Off-White). 扎克伯格和他的妻子普莉希拉·陈（Priscilla Chan）本季被拍到坐在 Prada 大秀的前排。Meta 眼镜的新广告活动邀请了众多明星代言，看起来就像是圣罗兰（Saint Laurent）或巴黎世家（Balenciaga）的广告。OpenAI 和 Palantir 最近发布了联名周边，利用了科技工作者的极简主义风格（我认为后者的周边系列看起来受到了维吉尔·阿布洛（Virgil Abloh）的 Off-White 的启发）。
I concede that creatively there is much to be done with the understated, Northern California style. Surrounded by beautiful nature and cooler temperatures, plenty of fashion designers could be motivated by San Francisco’s tech industry. I look forward to seeing Claude-inspired terra cotta-colored gowns and Vogue-emblazoned quarter-zips soon. 我承认，在创意方面，这种低调的北加州风格还有很大的发挥空间。在美丽的自然环境和凉爽的气候包围下，许多时装设计师可能会从旧金山的科技产业中获得灵感。我期待着很快能看到受 Claude（AI 模型）启发的赤陶色礼服，以及印有《Vogue》标志的半拉链衫。