Disney Plus tries a new AI-powered search
Disney Plus tries a new AI-powered search
Disney Plus 正在测试一项全新的 AI 搜索功能
Disney is testing a new AI-powered tool for Disney Plus that uses a natural language search, a voice query, or a suggested prompt to create a customized row of show and movie recommendations.
迪士尼正在为 Disney Plus 测试一项全新的 AI 驱动工具。该工具利用自然语言搜索、语音查询或建议提示词，为用户生成一排定制化的影视推荐内容。
Disney Plus, like other streaming services, can recommend shows to watch based on your viewing history. But the company says this new tool, which is “a limited beta experiment” that’s in testing with a “small group of select subscribers,” is intended to recommend content that “fits the moment.”
与其他流媒体服务一样，Disney Plus 此前也能根据用户的观看历史推荐节目。但迪士尼表示，这项新工具目前正处于“有限的内测阶段”，仅向“一小部分受邀订阅用户”开放，旨在推荐“当下最契合用户需求”的内容。
The feature is the latest in a broader push to offer AI-powered recommendation tools that help you find something to watch among massive catalogs of streaming content. Netflix started testing an OpenAI-powered conversational search tool last year and also has a native voice search feature. Last week, Warner Bros. Discovery announced it is experimenting with a “conversational search experience” for HBO Max as well. Peacock even recently added an AI Andy Cohen that narrates Bravo clips.
这项功能是流媒体行业推动 AI 推荐工具普及的最新举措，旨在帮助用户在海量的流媒体内容库中快速找到想看的内容。Netflix 去年就开始测试基于 OpenAI 的对话式搜索工具，并拥有原生的语音搜索功能。上周，华纳兄弟探索公司也宣布正在为 HBO Max 试验“对话式搜索体验”。Peacock 最近甚至加入了一个由 AI 生成的 Andy Cohen 形象，用于解说 Bravo 频道的短片。
In an earnings call this week, Disney CEO Josh D’Amaro doubled down on plans to make Disney Plus the “digital centerpiece” of the company with “increased personalization, exclusivity, and benefits for subscribers.”
在本周的财报电话会议上，迪士尼首席执行官 Josh D’Amaro 重申了将 Disney Plus 打造成公司“数字核心”的计划，并强调将通过“增强个性化、独家内容和订阅用户福利”来实现这一目标。
Disney is also introducing an “AI-assisted” conversational search experience for ESPN that looks more like a traditional AI 聊天机器人. ESPN Search, which is in beta with a “subset” of users, lets users ask questions and get answers, stats, and recommendations “drawn from ESPN’s vast sports knowledge ecosystem,” the company says.
迪士尼还为 ESPN 引入了一种“AI 辅助”的对话式搜索体验，看起来更像传统的 AI 聊天机器人。据公司介绍，目前处于内测阶段的 ESPN Search 仅向“部分”用户开放，允许用户提问并获取“源自 ESPN 庞大体育知识生态系统”的答案、数据和推荐内容。