X replaces its revenue-sharing program with ‘Original Content Rewards’

X 将以“原创内容奖励”计划取代现有的广告收入分成计划

X is ending its controversial revenue-sharing program for content creators, which has seen numerous revisions under Elon Musk’s reign. In its place, it’s launching a new Original Content Rewards program on September 8th. To be eligible, creators must have at least 500 verified followers and at least 500,000 Home Timeline impressions from verified users in the last 90 days, among other requirements.

X 正在终止其备受争议的内容创作者广告收入分成计划，该计划在埃隆·马斯克（Elon Musk）掌舵期间经历了多次修订。取而代之的是，X 将于 9 月 8 日推出全新的“原创内容奖励”（Original Content Rewards）计划。创作者若要获得参与资格，必须拥有至少 500 名认证粉丝，且在过去 90 天内，其发布的内容在认证用户的主页时间线（Home Timeline）上获得至少 50 万次展示，同时还需满足其他相关要求。

Creators will then earn revenue based on “qualified impressions” on “original content.” Qualified impressions are unique impressions from Premium subscribers “on the Home Timeline feed, where at least 50% of the post is visible.”

创作者将根据“原创内容”获得的“合格展示量”来赚取收入。所谓的“合格展示量”，是指来自 Premium 订阅用户的独立展示，且必须是“在主页时间线信息流中，且帖子至少有 50% 可见”的情况下产生的。

What qualifies as “original content” exactly? Well, that’s a little harder to define. Under the guidelines, original reporting or analysis, videos and photos taken by the user, as well as graphics or illustrations made by the creator, including memes. X also says that commentary or reactions still qualify, as long as they “add something meaningful.”

究竟什么才算“原创内容”？这确实有点难以界定。根据准则，原创报道或分析、用户拍摄的视频和照片，以及创作者制作的图形或插图（包括模因/梗图）均符合要求。X 还表示，评论或反应类内容只要能“增加有意义的内容”，也同样符合资格。

In the post announcing the program, the company says the goal is to shift the focus away from exploiting loopholes and clickbait. Simply repurposing content from others or replying to posts wouldn’t be a viable source of income under the new system, theoretically. Allegra Jacchia, Senior Product Manager, Creators at X, said on X that the program was designed to “reward the creators who bring original ideas, expertise, creativity, and unique perspectives to 𝕏 — not those who have become best at gaming the system.”

在宣布该计划的帖子中，公司表示其目标是将重心从利用漏洞和点击诱饵上转移开。从理论上讲，在新系统下，单纯地转载他人内容或回复帖子将不再是可行的收入来源。X 创作者部门高级产品经理 Allegra Jacchia 在 X 上表示，该计划旨在“奖励那些为 𝕏 带来原创想法、专业知识、创造力和独特视角的创作者，而不是那些最擅长钻系统空子的人。”

Participants in the revenue-sharing model will continue to earn revenue through September 7th.

现行收入分成模式的参与者在 9 月 7 日之前仍可继续赚取收入。