X replaces ‘misaligned’ revenue sharing program with Original Content Rewards

X 以“原创内容奖励”取代“错位”的收入分成计划

X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators. In announcing the change, the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. 由埃隆·马斯克（Elon Musk）旗下的 SpaceX 所拥有的社交媒体平台 X，正在重塑其向网红和创作者支付报酬的方式。在宣布这一变动时，该公司表示将逐步停止现有的“收入分成”（Revenue Sharing）计划，并以名为“原创内容奖励”（Original Content Rewards）的新计划取而代之。

X will stop accepting new Revenue Sharing participants, while existing participants will continue earning money through September 7. Then, starting on September 8, they’ll be able to apply for the new program. Participants will still need to subscribe to one of X’s Premium tiers, and there will be qualifying thresholds for follower count (500 verified followers) and impressions (500,000 Home Timeline impressions from verified users in 90 days), but it sounds like the big change is the emphasis on originality. X 将停止接受新的“收入分成”计划参与者，而现有参与者在 9 月 7 日之前仍可继续获得收益。随后，从 9 月 8 日起，他们将可以申请加入新计划。参与者仍需订阅 X 的 Premium 会员等级，并需满足粉丝数（500 名认证粉丝）和曝光量（90 天内来自认证用户的 50 万次主页时间线曝光）的准入门槛，但此次变动的核心似乎在于对“原创性”的强调。

What counts as original content? X said it can include original reporting and analysis, photos and videos created by the poster, or memes and graphics they’ve designed themselves. Commentary also counts, but “if your content regularly incorporates material created by others, you’ll need to contribute meaningful original value for it to qualify under our original content guidelines.” 什么是原创内容？X 表示，这可以包括原创报道和分析、由发布者创作的照片和视频，或是他们自己设计的模因（meme）和图形。评论内容也算在内，但“如果你的内容经常整合他人创作的素材，你需要贡献有意义的原创价值，才能符合我们的原创内容准则。”

The company also included examples of posts that won’t count as original, such as those just copied over from another account, downloaded from one account and re-uploaded to your own, or reposting content “without meaningful transformation.” 该公司还列举了不被视为原创的帖子示例，例如直接从其他账号复制的内容、从一个账号下载并重新上传到自己账号的内容，或者“未经有意义的转化”而进行的转发。

This announcement follows repeated attempts by X to reform the Revenue Sharing program, for example by reducing payments to aggregators and “clickbait” accounts in April. But these efforts have also prompted complaints from popular accounts profiting from the current system; Musk even reversed some of those changes (giving a creator’s local audience more weight when calculating payouts) after a backlash. 在此次公告之前，X 曾多次尝试改革“收入分成”计划，例如在 4 月份减少了对聚合类账号和“标题党”账号的支付。但这些举措也引发了从现有系统中获利的知名账号的不满；在遭到强烈反对后，马斯克甚至撤回了部分变动（在计算收益时，重新提高了创作者本地受众的权重）。

In a post about the new changes, X’s Allegra Jacchia wrote that the existing program “had reached a point where its incentives were misaligned.” “Creators should be focused on bringing net new content to the platform instead of maximizing payouts,” she said. “We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality.” Jacchia added that X be “continue refining the program, improving our models, and raising the bar over time.” 在关于此次新变动的一篇帖子中，X 的 Allegra Jacchia 写道，现有的计划“已经到了激励机制错位的地步”。她说：“创作者应该专注于为平台带来全新的内容，而不是最大化收益。我们本可以继续增加更多的规则和例外，但最终更好的决定是重新开始，建立一个从第一天起就旨在奖励原创性的计划。”Jacchia 补充说，X 将“继续完善该计划，改进我们的模型，并随着时间的推移提高门槛。”