YouTube is making it harder to earn money on YouTube

YouTube 正在提高创作者的获利门槛

Starting February 1st, 2027, creators who want to monetize their channel through YouTube’s Partner Program (YPP) will need at least 1,000 subscribers and either 8,000 qualified watch hours over the past year, or 20 million qualified Shorts views in the last 90 days. 从 2027 年 2 月 1 日起，想要通过 YouTube 合作伙伴计划 (YPP) 实现频道变现的创作者，将需要至少 1,000 名订阅者，并且在过去一年内达到 8,000 小时的有效观看时长，或者在过去 90 天内获得 2,000 万次有效的 Shorts 观看量。

That’s a sizeable jump from YouTube’s current requirement of 1,000 subscribers with 4,000 watch hours in the past year, or 1,000 subscribers with 10 million Shorts views in the last 90 days. Creators will also need to maintain 10 million Shorts views over 90 days to earn money from the Shorts Creators Pool, though falling below this threshold won’t result in removal from YPP. 这比 YouTube 目前的要求有了大幅提升，现行标准为 1,000 名订阅者加过去一年 4,000 小时的观看时长，或 1,000 名订阅者加过去 90 天 1,000 万次的 Shorts 观看量。创作者还需要在 90 天内保持 1,000 万次的 Shorts 观看量才能从 Shorts 创作者基金中获利，不过低于此门槛并不会导致被踢出 YPP。

Additionally, YouTube says creators will benefit from an expansion of its cheaper Premium Lite subscription, which is coming to all countries where it offers Premium. YouTube splits up subscription revenue to creators based on watch time and views, with 55 percent dedicated to long-form videos and 45 percent for Shorts. “With these additional subscribers, creators can expect higher earnings: when a user signs up for Premium, partners, on average, earn more than when the user was watching ads,” YouTube says. 此外，YouTube 表示创作者将受益于其更便宜的 Premium Lite 订阅服务的扩展，该服务将推广至所有提供 Premium 服务的国家。YouTube 根据观看时长和观看量向创作者分配订阅收入，其中 55% 分配给长视频，45% 分配给 Shorts。“随着这些新增订阅用户的加入，创作者有望获得更高的收入：当用户注册 Premium 时，合作伙伴平均获得的收益要高于用户观看广告时的收益，”YouTube 表示。

The requirements are changing as YouTube ramps up efforts to become more like a premium TV service alongside Netflix, HBO Max, and Disney Plus, rather than just an online platform for videos. This year, YouTube struck deals to broadcast shows from big names like Trevor Noah, and broadly rolled out a feature that allows creators to organize their videos into seasons. 随着 YouTube 加大投入，力求转型为类似 Netflix、HBO Max 和 Disney Plus 的高端电视服务，而不仅仅是一个在线视频平台，这些要求也随之改变。今年，YouTube 达成了播放 Trevor Noah 等大牌明星节目的协议，并广泛推出了允许创作者将视频按“季”整理的功能。

Separately, there are some new requirements for creators to keep earning money from ads and subscriptions through the YPP, though. That includes maintaining either 1,000 watch hours over the past year, 1 million Shorts views, or two long-form videos or five Shorts uploaded every 90 days. YouTube’s existing policies say it will remove creators from the YPP if they haven’t uploaded a video or published content to the Posts tab for at least six months. Creators already in the program will need to accept the new terms by January 31st, 2027, to keep making money from their content. 另外，创作者若想继续通过 YPP 从广告和订阅中获利，还需满足一些新要求。这包括在过去一年内保持 1,000 小时的观看时长、100 万次的 Shorts 观看量，或者每 90 天上传两个长视频或五个 Shorts。YouTube 现行政策规定，如果创作者至少六个月没有上传视频或在“社区”选项卡发布内容，将被移出 YPP。已加入该计划的创作者需要在 2027 年 1 月 31 日前接受新条款，才能继续从其内容中获利。