Evolve your marketing with new AI tools

利用全新 AI 工具升级您的营销策略

We’re adding AI and agentic experiences across Google Ads and Google Analytics to simplify your workflow and expedite your path to business growth. 我们正在 Google Ads 和 Google Analytics 中引入人工智能与代理（agentic）体验，旨在简化您的工作流程，并加速您的业务增长。

Google is rolling out new artificial intelligence tools in Google Ads and Google Analytics to help you uncover insights and act faster. You can now use AI-powered summaries on your homepages, create visual reports with simple text prompts, and benchmark your performance against similar businesses. Log in to your accounts today to explore these new features and refine your marketing strategy. Google 正在 Google Ads 和 Google Analytics 中推出全新人工智能工具，帮助您更快地挖掘洞察并采取行动。现在，您可以在主页上使用 AI 生成的摘要，通过简单的文本提示创建可视化报告，并将您的表现与同类企业进行基准对比。立即登录您的账户，探索这些新功能并优化您的营销策略。

Great marketing has always required deep measurement expertise to uncover the “why” and strategic agility to execute the “how.” That’s why we introduced Ask Advisor — our in-product AI agent across Google’s marketing platforms — to put those answers and actions directly into marketers’ hands. Today, we’re announcing new agentic capabilities across Google Ads and Google Analytics designed to amplify your expertise, helping you uncover insights faster, make smarter business decisions, and stay firmly in the driver’s seat as you chart your path to growth. 卓越的营销始终需要深厚的衡量专业知识来揭示“原因”，并具备执行“方法”的战略灵活性。因此，我们推出了 Ask Advisor——这是我们跨 Google 营销平台内置的 AI 代理——旨在将这些答案和行动直接交到营销人员手中。今天，我们宣布在 Google Ads 和 Google Analytics 中推出全新的代理功能，旨在增强您的专业能力，帮助您更快地发现洞察、做出更明智的业务决策，并在规划增长路径时牢牢掌握主动权。

Spot opportunities faster with new homepage insights

通过全新的主页洞察更快发现机遇

It’s critical for analyst teams to stay on top of performance shifts as they happen. Google Analytics now makes this easier than ever, with new AI Overviews at the top of the homepage that give you an instant summary of important updates since you last logged in. From seasonal peaks in sales to changes in traffic, you can quickly understand what matters right now, and more importantly, what you should do about it. When a data card catches your eye, a single click carries that context straight into Ask Advisor to analyze further. And now, you can stay up to date with these smart summaries at your own pace by opting into notifications via phone or email at a frequency that suits you. 对于分析团队而言，实时掌握绩效变化至关重要。Google Analytics 现在通过主页顶部的全新 AI 概览（AI Overviews）让这一过程变得前所未有的简单，为您提供自上次登录以来重要更新的即时摘要。从季节性销售高峰到流量变化，您可以快速了解当前最重要的事情，更重要的是，了解您应该采取什么行动。当某个数据卡片引起您的注意时，只需点击一下，即可将该上下文直接带入 Ask Advisor 进行深入分析。现在，您还可以通过选择适合自己的频率，通过手机或电子邮件接收通知，随时掌握这些智能摘要。

We’ve also revamped the Google Ads homepage to surface timely AI-powered insights cards personalized to your business. You now have the context you need to confidently adjust your strategy, ensuring you capture new demand the moment it appears. Want to understand how competitors are impacting your impression share or what trends could improve your campaigns? Use the prompt box above the insights cards to generate a custom insight based on what’s top of mind. 我们还改进了 Google Ads 主页，以展示针对您的业务量身定制的、及时的 AI 驱动洞察卡片。您现在拥有了自信调整策略所需的背景信息，确保在需求出现的第一时间就能抓住机遇。想了解竞争对手如何影响您的展示份额，或者哪些趋势可以改善您的广告系列？使用洞察卡片上方的提示框，即可根据您最关心的问题生成自定义洞察。

Become a data expert with new visual reporting

利用全新的可视化报告成为数据专家

When it’s time to evaluate your performance, reporting should be intuitive and easy. With the new Dashboards in Google Ads (coming soon in Google Analytics), you can transform raw data into clear visualizations with simple text prompts. Every report automatically generates a real-time summary explaining the “why” behind the data, helping you easily understand your performance or make a case for a new campaign idea. 在评估绩效时，报告应当直观且易于使用。借助 Google Ads 中的全新仪表板（即将登陆 Google Analytics），您可以通过简单的文本提示将原始数据转换为清晰的可视化图表。每份报告都会自动生成实时摘要，解释数据背后的“原因”，帮助您轻松理解绩效表现，或为新的广告系列构思提供论据。

Benchmark your success

对标您的成功

It’s always important to identify where you have room to grow. Now, you can dig even deeper into your campaign performance in Google Analytics with Ask Advisor. We’re introducing a new benchmarking feature that compares your campaign performance against anonymized averages from similar businesses, helping you refine your strategy with confidence. 明确增长空间始终很重要。现在，您可以使用 Ask Advisor 在 Google Analytics 中更深入地挖掘广告系列表现。我们引入了一项全新的基准测试功能，将您的广告系列表现与同类企业的匿名平均数据进行对比，帮助您自信地优化策略。

“Ask Advisor has become my go-to for a directional check on paid media performance… That speed matters because it gives me time to dig deeper and make shifts that improve performance sooner.”— Kevin Marshall, Paid Media Director at Gardyn “Ask Advisor 已成为我检查付费媒体表现方向的首选工具……这种速度至关重要，因为它让我有时间进行更深入的挖掘，并做出能更快提升绩效的调整。”——Kevin Marshall，Gardyn 付费媒体总监

Built with Gemini, these new solutions will help marketers move from insight to action even faster. Get started today in Google Ads and Google Analytics. 这些基于 Gemini 构建的全新解决方案将帮助营销人员更快地从洞察转向行动。立即在 Google Ads 和 Google Analytics 中开始体验吧。