YouTube now requires creators to have twice as many watch hours to start earning money
YouTube now requires creators to have twice as many watch hours to start earning money
YouTube 现在要求创作者达到双倍观看时长才能开始获利
YouTube announced on Monday that new creators will have to meet higher thresholds to begin earning money from ads and subscriptions. Creators who want to start earning on the platform will need at least 8,000 qualified watch hours over the past year or 20 million qualified Shorts views in the last 90 days. YouTube 周一宣布，新创作者必须达到更高的门槛才能开始通过广告和订阅获利。想要在平台上开始获利的创作者，需要在过去一年内达到至少 8,000 小时的有效观看时长，或者在过去 90 天内获得 2,000 万次有效的 Shorts 观看量。
Currently, creators need 1,000 subscribers and 4,000 watch hours over the past year or 1,000 subscribers and 10 million Shorts views over the past 90 days. The change is going into effect starting February 1. The Google-owned company says the update won’t impact creators already in the YouTube Partner Program. 目前，创作者需要拥有 1,000 名订阅者，并在过去一年内达到 4,000 小时的观看时长，或者拥有 1,000 名订阅者并在过去 90 天内获得 1,000 万次 Shorts 观看量。此项变更将于 2 月 1 日起生效。这家谷歌旗下的公司表示，此次更新不会影响已经加入 YouTube 合作伙伴计划（YouTube Partner Program）的创作者。
Additionally, YouTube announced that creators will need to maintain 10 million Shorts views over a 90-day period to earn money through the Shorts Creators Pool. Channels below this threshold will remain in the partner program and continue earning on long-form content, with Shorts revenue resuming once they cross 10 million views again. 此外，YouTube 还宣布，创作者需要维持 90 天内 1,000 万次的 Shorts 观看量，才能通过 Shorts 创作者基金（Shorts Creators Pool）获利。未达到此门槛的频道将保留在合作伙伴计划中，并继续从长视频内容中获利，一旦其观看量再次超过 1,000 万次，Shorts 的收入分成将恢复。
YouTube says the changes are being introduced to “keep pace with the growth of YouTube, which now sees over 200 billion daily Shorts views and over a billion hours of watch time on TV” every day. The changes make it harder for creators to enter and remain in YouTube’s monetization program, especially for Shorts creators. YouTube 表示，引入这些变化是为了“跟上 YouTube 的增长步伐，目前 YouTube 每天的 Shorts 观看量超过 2,000 亿次，电视端的每日观看时长超过 10 亿小时”。这些变化使得创作者进入并留在 YouTube 获利计划中的难度加大，尤其是对于 Shorts 创作者而言。
By increasing thresholds, YouTube is putting more pressure on creators’ ability to consistently bring in large audiences before being able to earn money on the platform, which could in turn lead to fewer new entrants being able to monetize their content. 通过提高门槛，YouTube 对创作者在平台获利前持续吸引大量受众的能力施加了更大压力，这反过来可能导致能够通过内容获利的新入局者减少。
As part of Monday’s announcement, YouTube announced that it’s expanding its more affordable Premium Lite subscription to all countries where YouTube Premium is available. Creators receive a share of subscription revenue based on member watch time and views, with 55% going to long-form video creators and 45% to Shorts creators. 作为周一公告的一部分，YouTube 宣布将其价格更亲民的 Premium Lite 订阅服务扩展到所有提供 YouTube Premium 的国家。创作者根据会员的观看时长和浏览量获得订阅收入分成，其中 55% 分配给长视频创作者，45% 分配给 Shorts 创作者。
“With these additional subscribers, creators can expect higher earnings: when a user signs up for Premium, partners, on average, earn more than when the user was watching ads,” the company wrote in the blog post. Premium Lite offers an ad-free experience on most videos, along with the ability to download videos for offline viewing and play videos in the background. “随着这些新增订阅用户的加入，创作者可以期待更高的收入：当用户注册 Premium 时，合作伙伴平均获得的收入比用户观看广告时要多，”该公司在博客文章中写道。Premium Lite 在大多数视频中提供无广告体验，并支持下载视频以供离线观看以及后台播放功能。
YouTube isn’t the only social media company revising its creator rewards programs. Over the weekend, Elon Musk’s X also revamped creator payouts by changing its guidelines to only reward original content. Earlier this spring, Facebook also launched a new monetization program to attract creators from TikTok and YouTube. YouTube 并不是唯一一家修改创作者奖励计划的社交媒体公司。上周末，埃隆·马斯克的 X 平台也调整了创作者支付方式，修改了准则，仅奖励原创内容。今年春天早些时候，Facebook 也推出了新的获利计划，以吸引来自 TikTok 和 YouTube 的创作者。