Bluesky’s active user base is shrinking as its focus expands beyond the app
Bluesky’s active user base is shrinking as its focus expands beyond the app
Bluesky 活跃用户群萎缩，业务重心向应用之外扩展
Decentralized social network Bluesky was one of the bigger beneficiaries of the exodus from Elon Musk’s X in November 2024, following the U.S. elections. But now, nearly two years later, the social network and would-be X competitor is struggling to hold on to its momentum. 去中心化社交网络 Bluesky 是 2024 年 11 月美国大选后，用户从埃隆·马斯克（Elon Musk）的 X 平台大规模流失的主要受益者之一。但时隔近两年，这个社交网络及其作为 X 竞争对手的地位正面临增长乏力的困境。
According to data from digital intelligence provider Similarweb, Bluesky’s mobile app had 10.4 million monthly active users worldwide in June 2026, down 27.2% year-over-year. In addition, mobile daily active users continued to decline, falling 25.6% year-over-year in July to around 3 million. 根据数字情报提供商 Similarweb 的数据，2026 年 6 月，Bluesky 全球移动端月活跃用户数为 1040 万，同比下降 27.2%。此外，移动端日活跃用户数持续下滑，7 月同比下降 25.6%，降至约 300 万。
These declines indicate that even though Bluesky’s app continues to add registered accounts, fewer people are using its mobile app on a regular basis. It also suggests that some of those who joined Bluesky due to their dissatisfaction with X post-elections haven’t stuck around long-term. 这些数据表明，尽管 Bluesky 的注册账户数量仍在增加，但经常使用其移动应用的用户却在减少。这也暗示，一些因对大选后 X 平台不满而加入 Bluesky 的用户，并未能长期留存。
But the bigger takeaway here is not just that Bluesky’s post-election bump has shrunk. Bluesky’s app has lost more than half its monthly active users from its late-2024 high, which means that its app usage continued to shrink even after the initial post-election surge subsided. (Its quarterly average was around 22.1 million monthly active users in the fourth quarter of 2024, Similarweb’s data indicates, and it declined to 10.7 million in the second quarter of 2026. That’s a decline of around 52%.) 但更值得关注的不仅仅是 Bluesky 大选后的红利消退。Bluesky 应用的月活跃用户数已较 2024 年末的高点缩水了一半以上，这意味着即便在大选后的初期激增浪潮平息后，其应用使用率仍在持续萎缩。（Similarweb 数据显示，2024 年第四季度其季度平均月活跃用户约为 2210 万，而 2026 年第二季度已降至 1070 万，降幅约为 52%。）
Building beyond Bluesky
在 Bluesky 之外构建生态
While Bluesky’s numbers are down, those who stuck around are committed. Its smaller community remains relatively active, with a stickiness rate (the ratio of daily to monthly active users) of roughly 29% in June, about the same as Threads. 尽管 Bluesky 的数据有所下滑，但留下的用户忠诚度很高。其规模较小的社区依然保持着相对活跃的状态，6 月份的粘性率（日活跃用户与月活跃用户的比率）约为 29%，与 Threads 持平。
For Bluesky’s new CEO, Toni Schneider, these numbers may not be as concerning. The company is not entirely focused on making Bluesky (the app) succeed, but on making it possible for the underlying protocol (AT Proto) to power a growing number of social apps, services, and communities. That’s something that is now taking place, as projects like BlackSky and Eurosky are growing, while some AT Proto apps like the video-focused Skylight have found early traction, too. 对于 Bluesky 的新任首席执行官托尼·施耐德（Toni Schneider）来说，这些数字或许并不那么令人担忧。公司的重心并不完全在于让 Bluesky（这款应用）取得成功，而是致力于让底层协议（AT Proto）能够支撑起越来越多的社交应用、服务和社区。目前这一目标正在实现，例如 BlackSky 和 Eurosky 等项目正在成长，而一些基于 AT Proto 的应用（如专注于视频的 Skylight）也已初见成效。
In addition, the company has launched new products, like the AI-powered research tool Attie, and is now working on adding support for private data to Bluesky. The latter could generate new interest in Bluesky from a different type of user — those less interested in the public square, and more interested in private networking and communities. 此外，该公司还推出了人工智能研究工具 Attie 等新产品，目前正致力于为 Bluesky 增加私有数据支持。后者可能会吸引不同类型的用户对 Bluesky 产生新的兴趣——即那些对公共广场讨论兴趣不大，但更关注私人社交和社区的用户。
What’s more, Similarweb’s data doesn’t necessarily suggest that Bluesky users have returned to X, as some may have feared. Instead, the data shows that X’s worldwide monthly active users on mobile were down around 3% year-over-year in June, and X’s mobile daily active users dropped 7% in July to 123.7 million. (Of course, X remains a sizable social network with around 302 million monthly active users on its app as of June 2026 and a growing number of web visits, up 5.3% year-over-year in July to 4.7 billion.) 此外，Similarweb 的数据并不一定表明 Bluesky 用户已经回流到 X，正如一些人所担心的那样。相反，数据显示 X 在 6 月份的全球移动端月活跃用户同比下降了约 3%，而 X 的移动端日活跃用户在 7 月份下降了 7%，降至 1.237 亿。（当然，X 依然是一个庞大的社交网络，截至 2026 年 6 月，其应用月活跃用户约为 3.02 亿，且网页访问量呈增长趋势，7 月份同比增长 5.3%，达到 47 亿次。）
If anything, the app to now be concerned about is Threads. It’s unclear whether Threads is benefiting from Bluesky’s falling engagement, or if it has managed to attract a new set of people who had never used a Twitter-like service. In any event, the Meta-owned app’s daily active users were up 21.3% year-over-year to 147 million in July 2026, and its website visits were up 112% year-over-year to 471.6 million. 如果说现在有什么应用值得关注，那应该是 Threads。目前尚不清楚 Threads 是否从 Bluesky 的参与度下滑中获益，还是它成功吸引了一批从未接触过类似 Twitter 服务的新用户。无论如何，Meta 旗下的这款应用在 2026 年 7 月的日活跃用户同比增长了 21.3%，达到 1.47 亿，其网站访问量同比增长了 112%，达到 4.716 亿。
Bluesky’s own public stats indicate the company now has nearly 46 million registered users, but it doesn’t share specific data on daily or monthly active usage. Bluesky 自身的公开统计数据显示，该公司目前拥有近 4600 万注册用户，但并未分享关于日活跃或月活跃用户的具体数据。