Amazon will train on Twitch streamers’ content by default, unless they opt out
Amazon will train on Twitch streamers’ content by default, unless they opt out
亚马逊将默认使用 Twitch 主播的内容进行 AI 训练，除非用户选择退出
The streaming platform Twitch will now use creators’ content to help train generative AI models for its parent company, Amazon. This move has inspired swift and concentrated backlash from the Twitch community, especially because creators are opted in to having their content used for this AI training by default. 流媒体平台 Twitch 现在将使用创作者的内容来帮助其母公司亚马逊训练生成式 AI 模型。此举在 Twitch 社区引发了迅速且集中的强烈抵制，尤其是因为创作者被默认加入到了这项 AI 训练计划中。
For Amazon, these stream recordings are incredibly valuable, offering thousands of hours of audio and video content to help train AI models. But Twitch users worry that since creators have to manually opt out, they might be surrendering their content to train Amazon’s AI content models without even knowing it. This is especially concerning on a platform like Twitch, where creators are often recording livestreams of themselves and their voices for many hours per week. 对于亚马逊而言，这些直播录像极具价值，提供了数千小时的音频和视频内容来辅助 AI 模型训练。但 Twitch 用户担心，由于创作者必须手动选择退出，他们可能在不知情的情况下就交出了自己的内容来训练亚马逊的 AI 模型。在 Twitch 这样的平台上，这一点尤为令人担忧，因为创作者通常每周会录制数小时的个人直播和语音。
In a stream on the official Twitch channel, Twitch Head of Community Mary Kish and Chief Product Officer Mike Minton addressed a live audience of nearly 3,000 aggrieved users, many of whom were posting anti-AI sentiments in the chat. “Why is it not opt-in? That’s what everybody is spamming in chat. I get it. ‘Let me opt in versus making me opt out,’” Minton said. “Well, there’s an honest answer… If this was opt-in, nobody would opt in. That’s honestly the answer.” 在 Twitch 官方频道的一次直播中，Twitch 社区负责人 Mary Kish 和首席产品官 Mike Minton 向近 3000 名感到不满的观众发表了回应，许多用户在聊天室中表达了对 AI 的抵制情绪。Minton 表示：“为什么不是默认选择加入（opt-in）？这是大家在聊天室里刷屏的问题。我明白，大家想说‘让我选择加入，而不是强迫我选择退出’。好吧，有一个诚实的答案……如果这是默认选择加入，没人会愿意加入。这就是事实。”
Twitch knows that its community of streamers is largely opposed to the use of generative AI, since the most prevalent generative AI products are trained on books, images, videos, and other materials scraped from the internet without consent. Even Twitch’s approach to breaking this news shows that the company is braced for backlash. Instead of telling the community that Amazon would begin training on Twitch users’ content, Twitch framed this change as “[adding] a setting that lets you opt out of having your channel content used to train generative AI content models across Amazon.” Twitch 深知其主播社区大多反对使用生成式 AI，因为目前最流行的生成式 AI 产品都是在未经许可的情况下，通过抓取互联网上的书籍、图像、视频和其他材料进行训练的。甚至 Twitch 发布这一消息的方式也表明，该公司已做好了应对反弹的准备。Twitch 没有直接告诉社区亚马逊将开始使用用户内容进行训练，而是将这一变化描述为“增加了一个设置，允许你选择退出，不再让你的频道内容被用于训练亚马逊的生成式 AI 模型”。
In some cases, this created confusion among streamers about whether their content had already been fed to Amazon without their knowledge. When one user asked if their videos had already been used for training, Minton responded, “I don’t actually know the answer to that question because I don’t know what Amazon […] has done in terms of model training and what they’ve used and not used.” 在某些情况下，这让主播们感到困惑，他们不确定自己的内容是否已经在不知情的情况下被喂给了亚马逊。当一名用户询问他们的视频是否已经被用于训练时，Minton 回应道：“我实际上不知道这个问题的答案，因为我不知道亚马逊在模型训练方面做了什么，也不知道他们使用了什么或没使用什么。”
Kish noted that Twitch is not unique in its use of user content for AI training. Meta, for example, uses public content from its platforms to train its own AI models, meaning that if your Facebook and Instagram accounts are public, then your data has probably already been used for Meta’s AI training. (If you live in the U.K., you can opt out of Meta’s training — if not, the only way to “opt out” is to use private settings, which isn’t feasible for creators who monetize their accounts.) Kish 指出，Twitch 并非唯一使用用户内容进行 AI 训练的平台。例如，Meta 使用其平台上的公开内容来训练自己的 AI 模型，这意味着如果你的 Facebook 和 Instagram 账户是公开的，那么你的数据很可能已经被用于 Meta 的 AI 训练。（如果你住在英国，你可以选择退出 Meta 的训练；如果不是，唯一的“退出”方式是使用隐私设置，但这对于通过账户获利的创作者来说是不可行的。）
Kish said that even including an opt-out option on Twitch is “a reflection of reacting to this community’s voice that you are not wanting to train Gen AI models, and we want to give you that option.” To opt out of AI training on Twitch, users can navigate to their channel settings (not the creator dashboard), select the security and privacy tab, scroll down to the option “training for generative AI,” and toggle it off. Kish 表示，Twitch 提供退出选项正是“对社区声音的回应，即你们不希望训练生成式 AI 模型，我们希望给你们提供这个选择”。要退出 Twitch 的 AI 训练，用户可以前往频道设置（而非创作者仪表板），选择“安全与隐私”选项卡，向下滚动找到“生成式 AI 训练”选项，并将其关闭。