Controversial creators are benefiting from monetization programs run by Meta
Controversial creators are benefiting from monetization programs run by Meta
争议性创作者正从 Meta 运营的变现项目中获利
An ABC NEWS Verify investigation has found Facebook has monetised accounts with neo-Nazi links. ABC NEWS Verify 的一项调查发现，Facebook 正在为与新纳粹有关联的账户提供变现渠道。
In short: An ABC NEWS Verify investigation has found Facebook’s parent company, Meta, is directly paying several controversial content creators including a white nationalist with Neo-Nazi links and a prominent anti-vaxxer. Content produced by these creators appears to be, at times, in direct violation of Facebook’s own policies around content monetisation. 简而言之：ABC NEWS Verify 的调查发现，Facebook 的母公司 Meta 正在直接向几位争议性内容创作者支付费用，其中包括一名与新纳粹有关联的白人民族主义者和一位著名的反疫苗人士。这些创作者制作的内容似乎有时直接违反了 Facebook 自身的变现政策。
What’s next? Meta would not comment directly on the pages, but said it had “clear policies in place which anyone using our monetisation tools must comply with” and that “it is not Meta’s role to police offensiveness”. 接下来会怎样？Meta 没有直接对这些页面发表评论，但表示公司“制定了明确的政策，任何使用我们变现工具的人都必须遵守”，并称“监管冒犯性内容并非 Meta 的职责”。
A white nationalist with neo-Nazi links who hurled racist abuse at the Indian prime minister during his visit last month is being paid by Facebook’s parent company, Meta, to produce content. An ABC NEWS Verify investigation into several controversial Australian pages on Facebook has found that some are benefiting directly from social media monetisation programs run by Meta. 一名与新纳粹有关联的白人民族主义者，在上个月印度总理访问期间曾对其进行种族主义辱骂，目前正由 Facebook 母公司 Meta 付费制作内容。ABC NEWS Verify 对 Facebook 上几个争议性澳大利亚页面的调查发现，其中一些页面正直接从 Meta 运营的社交媒体变现项目中获利。
Hugo Lennon is a far-right agitator who was formally moved on by Victoria Police for shouting profanities and racist abuse at Narendra Modi at a Melbourne hotel. He has been receiving revenue through Facebook’s “Content Monetization” program since September 2025. 雨果·列侬（Hugo Lennon）是一名极右翼煽动者，曾因在墨尔本一家酒店对纳伦德拉·莫迪（Narendra Modi）大喊脏话和种族主义辱骂，而被维多利亚州警方正式驱离。自 2025 年 9 月以来，他一直通过 Facebook 的“内容变现”项目获取收入。
Mr Lennon has been photographed with known neo-Nazis and has interacted with them online. His recent Facebook videos include his outburst at the Indian PM, and others referencing white supremacist concepts like replacement theory and remigration. 列侬先生曾被拍到与已知的新纳粹分子在一起，并在网上与他们互动。他最近的 Facebook 视频包括他针对印度总理的爆发，以及其他提及白人至上主义概念（如“替代理论”和“再移民”）的内容。
The Noticer, a far-right Australian news website that regularly promotes white supremacist and neo-Nazi ideologies, has been making money through the same Facebook revenue program since November 2025. There is a short period from January 11 to February 15 when it stopped earning money for unknown reasons. The Noticer is currently suspended from its X account with a notice that the account is “temporarily unavailable because it violates the X Hateful Profile Policy”. “The Noticer”是一家经常宣扬白人至上主义和新纳粹意识形态的澳大利亚极右翼新闻网站，自 2025 年 11 月起也通过同样的 Facebook 收入项目获利。在 1 月 11 日至 2 月 15 日期间，该网站因不明原因曾短暂停止获利。目前，“The Noticer”的 X（原推特）账号已被封禁，提示显示该账号“因违反 X 的仇恨资料政策而暂时不可用”。
A page promoting the anti-immigration group “March for Australia”, which also has close ties to neo-Nazis, registered for the program in December 2025. Monica Smit, the founder of the anti-vaccine and anti-lockdown group Reignite Democracy Australia, joined Facebook’s content monetisation program in September 2025. 一个推广反移民组织“为澳大利亚游行”（March for Australia）的页面也于 2025 年 12 月注册了该项目，该组织与新纳粹分子关系密切。反疫苗和反封锁组织“重燃澳大利亚民主”（Reignite Democracy Australia）的创始人莫妮卡·斯密特（Monica Smit）则于 2025 年 9 月加入了 Facebook 的内容变现项目。
She appears to have been earning advertising revenue through Facebook from as far back as 2017. Her page features vaccine misinformation and promotes the sale of “radiation protection” bracelets through her personal website. Hugo Lennon, Monica Smit, The Noticer and March for Australia did not respond to requests for comment. 她似乎早在 2017 年就开始通过 Facebook 获取广告收入。她的页面充斥着疫苗虚假信息，并通过其个人网站推销“防辐射”手环。雨果·列侬、莫妮卡·斯密特、“The Noticer”以及“为澳大利亚游行”均未回应置评请求。
Facebook distributed nearly $US3 billion ($4.27 billion) to an estimated 16.2 million monetised accounts in 2025. Meta has published regular disclosures relating to these “partner-publishers” since 2019. Tech policy and accountability non-profit What To Fix collates this raw data into a searchable archive that was used by ABC NEWS Verify for this investigation. 2025 年，Facebook 向约 1620 万个变现账户分发了近 30 亿美元（约合 42.7 亿澳元）。自 2019 年以来，Meta 定期发布有关这些“合作伙伴发布者”的披露信息。科技政策与问责非营利组织 What To Fix 将这些原始数据整理成可搜索的档案，ABC NEWS Verify 在本次调查中使用了该档案。
According to Facebook, the monetisation scheme that Hugo Lennon, Monica Smit, March for Australia and The Noticer appear to be profiting from is “an invitation-only programme that lets you earn money from the performance of your eligible public reels, photos, stories and text posts.” 据 Facebook 称，雨果·列侬、莫妮卡·斯密特、“为澳大利亚游行”和“The Noticer”似乎从中获利的变现计划是“一个仅限受邀参与的项目，让你能通过符合条件的公开 Reels、照片、快拍和文字帖子的表现来赚钱。”
What To Fix executive director Victoire Rio said it meant that, in effect, Facebook was in a business relationship with these people and organisations. “If we consider that Meta is in a direct commercial relationship with its publishers, insofar that they’re paying them royalties and that they have a monetisation agreement with them, then you could argue that they are liable for the content that gets produced by their business partner in some ways.” What To Fix 执行董事维克多·里奥（Victoire Rio）表示，这意味着实际上 Facebook 与这些人及组织存在商业关系。“如果我们认为 Meta 与其发布者之间存在直接的商业关系，因为他们向其支付版税并签署了变现协议，那么你可以认为他们在某种程度上要对其商业伙伴所产生的内容负责。”
Ms Rio said she was no longer surprised by some of the pages Meta was choosing to monetise. “We’ve actually encountered accounts affiliated with sanctioned entities that were part of those programs,” she said. “It’s quite common that we see accounts that are very clearly in violation of their policies getting through. I think the question here really is: is the quality of the enforcement of those policies that they have.” 里奥女士表示，她对 Meta 选择变现的某些页面已不再感到惊讶。“我们实际上遇到过隶属于受制裁实体的账户也参与了这些项目，”她说。“我们经常看到明显违反其政策的账户通过审核。我认为这里真正的问题在于：他们执行这些政策的质量如何。”
Independent right-wing extremism researcher Kaz Ross said paying controversial creators was a deliberate strategy from Meta. “Their financial model is to reward content creators who get engagement, and as we know, the best way of getting engagement is to produce rage bait, extremist material, aggravating material: anything that will get people upset and arguing is the best way to get engagement,” Dr Ross said. 独立右翼极端主义研究员卡兹·罗斯（Kaz Ross）表示，向争议性创作者付费是 Meta 的一项蓄意策略。“他们的财务模式是奖励那些获得高参与度的内容创作者，而我们知道，获得参与度的最好方法就是制作愤怒诱饵、极端主义材料和煽动性材料：任何能让人们感到不安和争论的内容，都是获得参与度的最佳途径，”罗斯博士说。
Meta did not answer specific questions about these pages and their content but provided a general statement. “We have clear policies in place which anyone using our monetisation tools must comply with. When Content Monetisation Pages violate our Community Standards, we apply penalties such as temporarily or permanently disabling their ability to earn on our platforms. Creators or publishers who repeatedly breach these policies will be removed from our platforms.” Meta 没有回答关于这些页面及其内容的具体问题，但提供了一份通用声明：“我们制定了明确的政策，任何使用我们变现工具的人都必须遵守。当内容变现页面违反我们的社区标准时，我们会采取处罚措施，例如暂时或永久取消其在我们平台上的获利能力。反复违反这些政策的创作者或发布者将被从我们的平台上移除。”