Amazon gets out of the MMO game

亚马逊退出大型多人在线游戏（MMO）市场

Amazon is fully stepping back from MMOs. After saying last year that it would be halting “a significant amount” of its work on first-party AAA games, “specifically around MMOs,” Amazon will be handing over live operations of Throne and Liberty and Lost Ark in the West to other companies, according to announcements on Wednesday. Throne and Liberty will be taken over by FirstSpark Games and NC in Q4 2026. Lost Ark will be run by Smilegate starting in early 2027.

亚马逊正在全面退出 MMO 市场。继去年宣布将停止“大量”第一方 3A 游戏开发工作（“特别是围绕 MMO 领域”）后，亚马逊在周三的公告中表示，将把《王权与自由》（Throne and Liberty）和《失落的方舟》（Lost Ark）在西方市场的运营权移交给其他公司。《王权与自由》将于 2026 年第四季度由 FirstSpark Games 和 NC 接手；《失落的方舟》则将从 2027 年初开始由 Smilegate 负责运营。

When Amazon announced the broader strategy shift in October, the developers of a third MMO, New World: Aeternum, announced plans to stop offering new content updates. As of January, you can’t buy that game anymore, and it will be taken offline on January 31st, 2027.

当亚马逊在 10 月宣布这一更广泛的战略调整时，其第三款 MMO 游戏《新世界：永恒》（New World: Aeternum）的开发团队也宣布停止提供新的内容更新。从 1 月起，该游戏已无法购买，并将于 2027 年 1 月 31 日正式停服。

Amazon’s current gaming strategy focuses more on its Luna cloud gaming service, party games you can play on a TV with your phone (including ones with AI-powered Snoop Dogg and Arnold Schwarzenegger characters), and games that tie into other franchises Amazon is working on, like James Bond and Tomb Raider. Amazon’s gaming boss spelled it all out for me in a recent interview.

亚马逊目前的游戏战略更多地聚焦于其 Luna 云游戏服务、可以通过手机在电视上游玩的派对游戏（包括内置 AI 驱动的史努比狗狗和阿诺德·施瓦辛格角色的游戏），以及与亚马逊正在开发的其他 IP（如《詹姆斯·邦德》和《古墓丽影》）相关联的游戏。亚马逊的游戏业务负责人在最近的一次采访中向我详细阐述了这些规划。