This Beautifully Weird Necklace Is Secretly a USB Drive
This Beautifully Weird Necklace Is Secretly a USB Drive
这款造型奇特又精美的项链，其实是一个隐藏的 USB 闪存盘
I’m already growing hoarse in Golden Gate Park as Charli XCX takes the stage at a San Francisco music festival. The crowd starts jumping as a guitar hook hits, and I reluctantly comply, bouncing around on these aging knees as my chunky Puff necklace almost flies off the chain.
当 Charli XCX 在旧金山音乐节登台时，我在金门公园里已经喊得嗓音嘶哑。随着吉他旋律响起，人群开始跳动，我也不情愿地跟着蹦跶，用我那上了年纪的膝盖随节奏起伏，脖子上那条厚实的 Puff 项链差点儿从链子上飞出去。
During a lull in the set, someone next to me compliments the necklace, which has stainless steel swirls and a bulbous orange center. Their eyes grow wide as I flip the cap off and explain that it’s a hidden USB flash drive—I plugged the Puff into my phone to show off the animations.
在演出间隙，旁边有人夸赞我的项链，它有着不锈钢的漩涡纹理和一个圆鼓鼓的橙色中心。当我翻开盖子，解释说这是一个隐藏的 USB 闪存盘时，他们瞪大了眼睛——我把 Puff 插进手机，向他们展示了上面的动画。
When Harry Isaac and Sebastian Bidegain, working together under the Noware moniker, posted an early prototype of their retro-futuristic necklace on social media in 2025, it quickly racked up over a million views with thousands of waitlist sign-ups to buy one. The duo has spent the last year attempting to turn the online attention on their prototype into a mass-produced reality. Now, Noware is finally ready to ship units this October.
2025 年，Harry Isaac 和 Sebastian Bidegain 以“Noware”的名义在社交媒体上发布了这款复古未来主义项链的早期原型，迅速获得了超过百万的浏览量，并有数千人排队等待购买。过去一年里，这对搭档一直致力于将网络上的关注转化为量产产品。现在，Noware 终于准备在今年十月正式发货。
The pair arrived at the WIRED office wearing Puff necklaces, naturally, that match with their trendy gorpcore outfits. They seem nervous, albeit excited, to show off their creation. Neither has had a wide release for their products before, though both are well-versed in whimsical designs. Isaac previously went viral for making an electric scooter that shoots out bubbles. Bidegain was already sculpturally approaching electronics, with prototypes like a vape camera and lo-fi sampler built into a rock.
两人来到《连线》（WIRED）办公室时，自然都戴着 Puff 项链，与他们时髦的户外机能风（gorpcore）穿搭相得益彰。他们看起来既紧张又兴奋，急于展示自己的作品。虽然两人此前都没有大规模发布过产品，但他们都非常擅长奇思妙想的设计。Isaac 曾因制作出一款能喷射泡泡的电动滑板车而走红；Bidegain 则一直以雕塑艺术的视角处理电子产品，他曾制作过电子烟相机和内置在石头里的低保真采样器等原型。
The design ethos of the Puff is just as much about aesthetics as it is about usefulness. Noware’s marketing materials show a cool girl with a Puff clipped onto her purse, where a Labubu might have sat last year, as well as styled on her neck with a pile of other silver chains. Bidegain says the “squishy, doughy” textures of food partially inspired Puff’s design, as well as cellular biology and tactile devices, like old phones and radios.
Puff 的设计理念不仅在于实用，更在于美学。Noware 的营销材料展示了一位酷女孩将 Puff 挂在包包上（去年这里挂的可能还是 Labubu），或者将其与一堆银链叠戴在颈间。Bidegain 表示，Puff 的设计灵感部分源于食物那种“软糯、面团般”的质感，同时也受到了细胞生物学以及老式电话、收音机等触感设备的影响。
“On one end, I want anyone to be able to wear it, just if they think it’s pretty,” he says. “Though, I also want people who actually find utility in flash drives as part of their workflow: photographers, DJs, IT people.”
“一方面，我希望任何人只要觉得它好看，就能佩戴它，”他说，“但同时，我也希望那些在工作流程中确实需要闪存盘的人——比如摄影师、DJ、IT 从业者——能从中找到实用价值。”
The small screen in the middle of the necklace is my favorite aspect. When it’s plugged into my phone or laptop, Puff’s center lights up with a customizable design. The Noware duo showed me goopy animations that reacted to the direction I held the phone as well as an aquarium mode. They even put the WIRED logo on it through custom software anyone can use to craft their own designs. The Puff doesn’t have an internal battery, so the USB drive can live as a piece of jewelry far longer than the expiration date of most electronics.
项链中间的小屏幕是我最喜欢的部分。当它插入手机或笔记本电脑时，Puff 的中心会亮起可自定义的图案。Noware 的两位创始人向我展示了会随手机持握方向而变化的粘稠状动画，以及一个水族箱模式。他们甚至通过一套任何人都能用来创作设计的定制软件，在上面显示了 WIRED 的标志。Puff 没有内置电池，因此作为一件珠宝，它的寿命远比大多数电子产品要长。
The necklace’s biggest drawback is its price: a whopping $179 for only 128 GB of storage. A basic flash drive with similar storage costs around $30. The duo doesn’t want the Puff to remain that expensive and hopes to reach a more accessible price. “We want it to get cheaper over time, but we’re just trying to make it exist first,” says Isaac. They blame it partially on the inflated cost of memory right now, thanks to the AI boom. Depending on how Puff’s initial release goes, future iterations may include more budget-friendly options, like a nonmetal version.
这款项链最大的缺点是价格：128GB 的存储空间售价高达 179 美元。而普通的同容量闪存盘仅需 30 美元左右。创始人并不希望 Puff 一直保持如此昂贵的价格，并希望未来能达到更亲民的价位。“我们希望它随着时间推移变得更便宜，但目前我们只是在努力让它先问世，”Isaac 说道。他们将部分原因归咎于人工智能热潮导致目前内存成本虚高。根据 Puff 的首发情况，未来的迭代版本可能会包含更经济实惠的选择，例如非金属材质的版本。
This experimental device from two New York City-based makers was the perfect accessory for a weekend-long festival, with its retro-futuristic vibe and sharp colors.
这款来自两位纽约创客的实验性设备，凭借其复古未来主义的氛围和鲜明的色彩，成为了周末音乐节的完美配饰。
“We’re very interested in making electronics that are more opinionated, playful, and personal,” Isaac says. It was a lighthearted conversation piece as I made small talk with vendors, and at least one friend assumed I was hiding drugs in it. (Nope, just a bunch of nudes.)
“我们非常有兴趣制造那些更具个性、更俏皮、更私人的电子产品，”Isaac 说。当我与摊主闲聊时，它成了一个轻松的话题，甚至至少有一位朋友以为我在里面藏了毒品。（并没有，里面只是一堆裸照。）