YouTube is changing how it counts views to give the numbers a boost
YouTube is changing how it counts views to give the numbers a boost
YouTube 正在更改其观看次数统计方式，以提升数据表现
YouTube will soon count a view as soon as a video starts to play, lining up with the system used by Instagram, TikTok, and its Shorts videos. The update will go into effect on August 24th, “which means creators will likely see their total view counts increase faster moving forward,” the platform says. YouTube 即将把视频开始播放的那一刻计为一次观看，这使其统计方式与 Instagram、TikTok 及其自身的 Shorts 短视频保持一致。该更新将于 8 月 24 日生效，平台表示：“这意味着创作者未来的总观看次数可能会增长得更快。”
Instagram and TikTok similarly add a view to a video when it starts to play or replay, while X counts a view when a user watches a video for at least two seconds. YouTube applied Instagram and TikTok’s view-counting method to Shorts last year. Instagram 和 TikTok 同样是在视频开始播放或重播时增加一次观看，而 X（原 Twitter）则是在用户观看视频至少两秒后才计入一次观看。YouTube 去年已将 Instagram 和 TikTok 的这种观看统计方法应用到了 Shorts 短视频中。
YouTube says it’s going to keep its original view-counting method under an “engaged views” metric in its Analytics dashboard. As my colleague David Pierce notes, it’s not entirely clear how YouTube counted views before this, but “it’s generally accepted wisdom that you have to watch 30 seconds of a standard YouTube video for it to count.” YouTube 表示，它将在分析仪表板中保留原有的观看统计方法，并将其归类为“互动观看”（engaged views）指标。正如我的同事 David Pierce 所指出的，YouTube 此前具体如何统计观看次数尚不完全明确，但“普遍的共识是，必须观看标准 YouTube 视频 30 秒才会被计入一次观看。”
The change won’t impact creators’ earnings or how they’re eligible for the YouTube Partner Program (YPP), according to the blog post. Creator earnings will also still be based on “engaged Short views” and “engaged watch hours.” 根据官方博客文章，这一变化不会影响创作者的收入，也不会影响他们加入 YouTube 合作伙伴计划（YPP）的资格。创作者的收入仍将基于“互动 Shorts 观看次数”和“互动观看时长”。
This isn’t the only creator-related update YouTube has made lately, as the platform is also upping the requirements needed to join the YPP next year. 这并不是 YouTube 近期针对创作者所做的唯一更新，该平台明年还将提高加入 YPP 的门槛。
“Historically, we’ve used multiple view counting systems across different formats,” YouTube says in its update. “However, we’ve heard that creators want to eliminate this metric confusion and accurately understand their true exposure… We hope that having metric parity across all formats gives creators a clearer picture of their overall exposure.” “从历史上看，我们在不同格式中使用了多种观看统计系统，”YouTube 在更新中表示。“然而，我们了解到创作者希望消除这种指标上的困惑，并准确了解他们的真实曝光度……我们希望通过在所有格式中实现指标统一，能让创作者更清晰地了解他们的整体曝光情况。”