Reddit begins testing a new audio and video experience, similar to popular TikTok videos

Reddit 开始测试全新的音视频体验，对标热门 TikTok 视频

Reddit recently said it would bring most viral stories to life through a new “video Reddit” experience, allowing users to listen to Reddit posts in the background while doing other tasks and activities. Reddit 近日表示，将通过全新的“视频 Reddit”体验让热门故事变得更加生动，允许用户在进行其他任务或活动时，在后台收听 Reddit 帖子。

On Monday, Reddit will begin testing an initial version of this experience with both video and audio posts across select communities to see which type of posts resonate with its users and have the potential to scale. 周一，Reddit 将在部分社区开始测试该体验的初始版本，涵盖视频和音频帖子，旨在观察哪种类型的帖子能引起用户共鸣，并评估其扩展潜力。

The company announced its plans for narrated Reddit videos during its second-quarter earnings call in July, when CEO Steve Huffman told analysts on the quarterly call that people were already consuming Reddit content like this on other platforms. He was referring to how other social media platforms, like TikTok and Meta’s Reels, often feature popular Reddit stories narrated through a text-to-speech feature or read aloud by creators. Some of those videos display the words on screen as they’re read or are accompanied by unrelated footage, like video gameplay or cooking content. 该公司在 7 月份的第二季度财报电话会议上宣布了制作 Reddit 叙述视频的计划。当时，首席执行官 Steve Huffman 在电话会议上告诉分析师，人们已经在其他平台上以这种方式消费 Reddit 内容。他指的是 TikTok 和 Meta 的 Reels 等社交媒体平台，经常通过文本转语音功能或创作者朗读的方式，呈现热门的 Reddit 故事。其中一些视频会在朗读时将文字显示在屏幕上，或者配以无关的画面，例如游戏录屏或烹饪内容。

“There is an emerging content type elsewhere on the internet of, basically, podcasts where people read Reddit content,” Huffman explained on the call. “I think this version of, like, listened-to or spoken Reddit can be really engaging, as well,” he added. “互联网上正在兴起一种新的内容类型，基本上就是人们朗读 Reddit 内容的播客，”Huffman 在电话会议上解释道。“我认为这种‘可听’或‘口述’版的 Reddit 同样会非常有吸引力，”他补充说。

Reddit tells TechCrunch the initial tests are early, limited experiments meant to provide the company with a better understanding of how these formats can be useful to users, and whether they can be done in a way that feels authentic to Reddit. Users will be able to choose whether they want to “read” or “play” a post, when available. Reddit 向 TechCrunch 表示，目前的初步测试属于早期且有限的实验，旨在帮助公司更好地了解这些格式如何为用户提供价值，以及能否以一种符合 Reddit 原生感的方式呈现。当功能可用时，用户可以选择“阅读”或“播放”帖子。

The test will focus only on select English-language posts for the time being, and will be accessible through Reddit’s iOS and Android apps. The different formats will not replace the original, text-only post, Reddit notes. Both the original post and the comments can still be viewed and engaged with as before. 此次测试目前仅针对部分英语帖子，用户可通过 Reddit 的 iOS 和 Android 应用程序访问。Reddit 指出，这些新格式不会取代原始的纯文本帖子。原始帖子和评论依然可以像往常一样查看和互动。

Instead, Reddit suggests that people may sometimes want to listen to Reddit audio while exercising, walking, or running errands, while others might want to watch written conversations come to life through video and audio combined. 相反，Reddit 建议，人们有时可能想在锻炼、散步或处理杂务时收听 Reddit 音频，而其他人可能希望通过视频和音频的结合，观看文字对话变得生动起来。

This isn’t the first time Reddit has experimented with video. The company in earlier years rolled out native video hosting and tried various iterations of a TikTok-style video feed. More recently, Reddit launched support for video in comments, which it says now accounts for more than 10% of video posts on its platform. 这并非 Reddit 首次尝试视频功能。该公司早些年曾推出原生视频托管服务，并尝试过多种 TikTok 风格的视频信息流迭代。最近，Reddit 还推出了评论区视频支持功能，据称该功能目前已占其平台视频帖子的 10% 以上。