Spotify’s new Playlist Notes let users and editors explain their song picks

Spotify’s new Playlist Notes let users and editors explain their song picks

Spotify 新推出的“播放列表笔记”功能,让用户和编辑可以分享选曲心得

Spotify announced Monday the launch of “Playlist Notes,” a new feature that lets listeners add their thoughts to the playlists they make. The feature builds on “User Notes,” which the streaming giant debuted last month, allowing people to add personal notes to individual tracks. Spotify 周一宣布推出“播放列表笔记”(Playlist Notes),这是一项新功能,允许听众在自己创建的播放列表中添加想法。该功能建立在流媒体巨头 Spotify 上个月推出的“用户笔记”(User Notes)基础上,此前该功能允许用户为单首曲目添加个人备注。

With Playlist Notes, users can add context to songs, podcast episodes, and audiobooks in their playlists. Maybe a song reminds you of someone, brings back a specific memory, or is simply a track you think everyone should hear. To add a note, go to the mobile app. Open a playlist that you either own or collaborate on; tap the three dots next to a track, podcast episode, or audiobook; choose “add note”; and save it. Anyone who can view the playlist can see the note. 通过“播放列表笔记”,用户可以为播放列表中的歌曲、播客剧集和有声读物添加背景信息。也许某首歌让你想起某人、勾起一段特定的回忆,或者仅仅是你认为每个人都应该听听的曲目。要添加笔记,请打开移动应用程序,进入你拥有或参与协作的播放列表;点击曲目、播客剧集或有声读物旁边的三个点;选择“添加笔记”并保存即可。任何能查看该播放列表的人都能看到这条笔记。

Spotify is also bringing the idea to its own editorial playlists. Now Spotify’s editors can add notes explaining why they picked certain songs. To start, listeners will see the feature on some of Spotify’s biggest playlists, including Today’s Top Hits, RapCaviar, Hot Country, All New Pop, and Fresh Finds Hip-Hop. Spotify 也将这一理念引入了其官方编辑播放列表。现在,Spotify 的编辑们可以添加笔记,解释他们选择特定歌曲的原因。首先,听众将在 Spotify 的一些大型播放列表中看到此功能,包括《Today’s Top Hits》、《RapCaviar》、《Hot Country》、《All New Pop》和《Fresh Finds Hip-Hop》。

There’s a new profile feature for those editors, too. Editor Profiles show an editor’s top tracks and albums, along with the playlists they work on. It gives listeners a bit more insight into the people behind Spotify’s curated recommendations. 这些编辑还拥有了全新的个人资料功能。“编辑档案”(Editor Profiles)会展示编辑最喜欢的曲目和专辑,以及他们负责的播放列表。这让听众能更深入地了解 Spotify 精选推荐背后的那些人。

User-created notes are rolling out on iOS and Android devices in more than 100 markets. Editor notes and profiles are rolling out to free and premium users ages 16 and older in the U.S., Canada, the U.K., Ireland, Australia, and New Zealand. 用户创建的笔记功能正在 100 多个市场的 iOS 和 Android 设备上推出。编辑笔记和个人资料功能则正在向美国、加拿大、英国、爱尔兰、澳大利亚和新西兰 16 岁及以上的免费和付费用户推送。

While it’s arguably a small feature, it fits into Spotify’s bigger push to make the app feel more social and personal, giving users a chance to explain the stories and reasoning behind their favorite music. It also gives Spotify another way to stand out from rivals Apple Music and YouTube Music. 虽然这算不上什么大功能,但它符合 Spotify 让应用程序更具社交性和个性化的宏大目标,让用户有机会讲述自己喜爱音乐背后的故事和理由。这也为 Spotify 在与 Apple Music 和 YouTube Music 的竞争中提供了另一种脱颖而出的方式。

The company recently reported its Q2 earnings, touting that it surpassed 300 million subscribers for the first time. It also reached 777 million monthly active users. 该公司最近公布了第二季度财报,宣称其订阅用户数首次突破 3 亿大关,月活跃用户数也达到了 7.77 亿。