YouTube will now count a view as soon as a video starts playing
YouTube will now count a view as soon as a video starts playing
YouTube 现在将视频开始播放即计为一次观看
YouTube announced on Monday that it’s changing how views are counted on its platform, with a view now counting as soon as a video starts playing or someone enters a live broadcast. Although the Google-owned platform never disclosed how it previously counted views, it was generally understood that a view was counted after a user watched at least 30 seconds of a video.
YouTube 周一宣布，将更改其平台上的观看次数统计方式。现在，只要视频开始播放或用户进入直播间，即会被计为一次观看。尽管这家谷歌旗下的平台从未披露过之前的统计方式，但普遍认为，之前的标准是用户至少观看视频 30 秒才会被计入。
The change comes a year after YouTube applied the same approach to counting views on Shorts videos. It’s worth noting that rivals TikTok and Instagram also count views as soon as a video starts playing.
这一调整距离 YouTube 在 Shorts 短视频上采用同样的统计方式已过去一年。值得注意的是，其竞争对手 TikTok 和 Instagram 也都是在视频开始播放时即计入观看次数。
“Historically, we’ve used multiple view counting systems across different formats,” the company wrote in a YouTube Community post. “However, we’ve heard that creators want to eliminate this metric confusion and accurately understand their true exposure, which is why we’re making this update.”
“从历史上看，我们在不同格式的视频中使用了多种观看统计系统，”该公司在 YouTube 社区帖子中写道。“然而，我们了解到创作者希望消除这种指标上的困惑，并准确了解他们的真实曝光度，这就是我们进行此次更新的原因。”
The shift could lead to significantly increased YouTube view counts, especially for videos that only briefly capture viewers’ attention. That means public view counts may no longer be a useful tool for creators and advertisers to determine how popular a video may be.
这一转变可能会导致 YouTube 的观看次数显著增加，尤其是对于那些只能短暂吸引观众注意力的视频。这意味着公开的观看次数可能不再是创作者和广告商衡量视频受欢迎程度的有效工具。
YouTube says it will keep the original view metric, now called “Engaged views,” accessible to creators through its Analytics tools to allow them to see how many viewers chose to continue watching their videos. The company notes that the change won’t impact creators’ earnings or how they become eligible for monetization through the YouTube Partner Program.
YouTube 表示，它将保留原始的观看指标（现称为“互动观看次数”），创作者仍可通过分析工具查看该数据，以了解有多少观众选择继续观看他们的视频。该公司指出，这一变化不会影响创作者的收入，也不会影响他们通过 YouTube 合作伙伴计划获得获利资格的方式。
The update, which goes into effect on August 24, comes a week after YouTube made another creator-focused change, announcing that new creators will have to meet higher thresholds to begin earning money from ads and subscriptions starting next year.
此次更新将于 8 月 24 日生效。就在一周前，YouTube 刚刚宣布了另一项针对创作者的调整：从明年开始，新创作者必须达到更高的门槛才能开始通过广告和订阅获利。
Creators who want to start earning on the platform will need at least 8,000 qualified watch hours over the past year or 20 million qualified Shorts views in the last 90 days. Currently, creators need 1,000 subscribers and 4,000 watch hours over the past year or 1,000 subscribers and 10 million Shorts views over the past 90 days. Additionally, creators need to maintain 10 million Shorts views over a 90-day period to earn money. The decision has drawn backlash from users, as it will make it harder for creators to enter and remain in YouTube’s monetization program.
想要在平台上开始获利的创作者，需要在过去一年内达到至少 8,000 小时的有效观看时长，或在过去 90 天内达到 2,000 万次的有效 Shorts 观看量。目前，创作者的要求是拥有 1,000 名订阅者且过去一年有 4,000 小时观看时长，或拥有 1,000 名订阅者且过去 90 天有 1,000 万次 Shorts 观看量。此外，创作者还需要在 90 天内保持 1,000 万次的 Shorts 观看量才能获利。这一决定引发了用户的强烈反对，因为它将使创作者更难进入并留在 YouTube 的获利计划中。