Higgsfield raises $400M Series B, quadrupling its valuation in 8 months to $5.4B
Higgsfield raises $400M Series B, quadrupling its valuation in 8 months to $5.4B
Higgsfield 完成 4 亿美元 B 轮融资，估值在 8 个月内翻了两番，达到 54 亿美元
Higgsfield announced Monday that it has raised a $400 million Series B at a $5.4 billion valuation. This new round is just eight months after nabbing a $1.3 billion valuation. Higgsfield 周一宣布完成 4 亿美元的 B 轮融资，估值达到 54 亿美元。距离该公司上次获得 13 亿美元估值仅过去了八个月。
Founded by former Snap exec Alex Mashrabov in 2023, Higgsfield lets users create AI images and videos. It made headlines this past year for premiering AI-generated movies at both Cannes and in New York. It has tools like Cinema Studio to help filmmakers direct AI films and Marketing Studio for marketing and advertising teams. Higgsfield 由前 Snap 高管 Alex Mashrabov 于 2023 年创立，旨在让用户能够创作 AI 图像和视频。过去一年，该公司因在戛纳和纽约首映 AI 生成的电影而登上头条。它拥有诸如“电影工作室”（Cinema Studio）等工具来帮助电影制作人执导 AI 电影，以及为营销和广告团队提供的“营销工作室”（Marketing Studio）。
In a release announcing the round, the company touted $700 million in annualized revenue and 30 million users across 200 countries. One growing market for the company has been enterprises. It is now working with 390 of the Fortune 500, it said. 在宣布此轮融资的新闻稿中，该公司宣称其年化收入达到 7 亿美元，并在全球 200 个国家拥有 3000 万用户。企业市场已成为该公司的一个增长点，据称目前已与 390 家财富 500 强企业开展合作。
Mashrabov told TechCrunch that Higgsfield expects “enterprise adoption of video AI to become much more deeply embedded in everyday marketing and creative workflows.” The fresh capital will fund the usual business needs like hiring and product development. But it will also help pay for compute. Mashrabov 在接受 TechCrunch 采访时表示，Higgsfield 预计“企业对视频 AI 的采用将更深入地融入日常营销和创意工作流程中”。这笔新资金将用于招聘和产品开发等常规业务需求，同时也用于支付计算成本。
“Video is one of the most compute-intensive domains in AI,” Mashrabov explained. Just one minute of video is like processing 60,000 words. Securing reliable compute capacity has therefore become a necessary expense to remain competitive with others in the industry like Synthesia and Runway. “视频是 AI 领域计算密集度最高的领域之一，”Mashrabov 解释道。仅仅一分钟的视频处理量就相当于处理 6 万个单词。因此，确保可靠的计算能力已成为与 Synthesia 和 Runway 等行业竞争对手保持竞争力的必要开支。
DST Global led the latest round, with many other investors piling in, including Goldman Sachs Alternatives, Valor Capital, and Tribe Capital. 本轮融资由 DST Global 领投，高盛另类投资（Goldman Sachs Alternatives）、Valor Capital 和 Tribe Capital 等多家投资者跟投。