Peacock is raising prices across all of its streaming plans
Peacock is raising prices across all of its streaming plans
Peacock 宣布全面上调所有流媒体订阅计划价格
Peacock is the latest streaming service to raise prices, with its cheapest ad-supported “Select” plan increasing from $7.99 to $8.99 per month. The ad-supported “Premium” tier now costs $12.99 per month, up from $10.99, while the ad-free “Premium Plus” plan is increasing from $16.99 to $19.99 per month. Peacock 成为最新一家宣布涨价的流媒体服务商。其最便宜的含广告“Select”套餐价格从每月 7.99 美元上调至 8.99 美元；含广告的“Premium”套餐价格从每月 10.99 美元上调至 12.99 美元；而无广告的“Premium Plus”套餐价格则从每月 16.99 美元上调至 19.99 美元。
The price hikes will go into effect August 18 for new and returning subscribers. Current subscribers will see the increased prices on their next billing date after September 17. 此次价格调整将于 8 月 18 日起对新用户和回归用户生效。现有订阅用户将在 9 月 17 日之后的下一个计费周期看到价格上涨。
“These price changes allow Peacock to continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres,” the company wrote on a support page. Current annual subscribers and users with active promotional offers will keep their existing rates until their plans or promotions expire. 该公司在支持页面上写道：“这些价格调整将使 Peacock 能够继续为观众创造最佳体验，保持市场竞争力，并提供涵盖各类题材的独特内容。”目前的年度订阅用户和享有促销优惠的用户，在现有计划或优惠到期前，将继续维持原价。
Peacock has added new features to its streaming service in recent months, including an AI-powered “Bravoverse” vertical-video feed with clips from franchises like “The Real Housewives” and “Vanderpump Rules.” The service is also adding a feature that will eventually let fans stream live games in a vertical format that uses real-time AI-driven cropping optimized for phone screens. 近几个月来，Peacock 为其流媒体服务增加了多项新功能，包括由人工智能驱动的“Bravoverse”垂直视频流，其中包含《比弗利娇妻》(The Real Housewives) 和《凡德庞普法则》(Vanderpump Rules) 等系列节目的片段。该服务还计划增加一项功能，最终让粉丝能够以垂直格式观看体育直播，该功能利用实时 AI 裁剪技术，针对手机屏幕进行了优化。
The streamer recently launched two new mystery games, Law & Order: Clue Hunter and Public Eye, which both come from AI gaming startup Wolf Games. Last month, NBCUniversal announced a partnership to bring Peacock’s Premium plan to YouTube Premium subscribers in the U.S. starting in early 2027. 该平台最近还推出了两款新的悬疑游戏《法律与秩序：线索猎人》(Law & Order: Clue Hunter) 和《公众之眼》(Public Eye)，这两款游戏均来自 AI 游戏初创公司 Wolf Games。上个月，NBCUniversal 宣布达成一项合作，将从 2027 年初开始，为美国的 YouTube Premium 订阅用户提供 Peacock 的 Premium 套餐服务。
Launched in 2020, the streaming service reported its first-ever profitable quarter last month, as subscribers grew to 48 million, driven by the NBA playoffs, FIFA World Cup, and “Love Island.” Peacock, like other streaming services, including Netflix and HBO Max, has been steadily raising its prices in recent years, with its most recent price hike taking effect in July 2025, when prices increased by $3. The latest increase marks the platform’s fourth price hike in four years. 该流媒体服务于 2020 年推出，上个月报告了其有史以来首个盈利季度。在 NBA 季后赛、国际足联世界杯和《恋爱岛》(Love Island) 等节目的推动下，其订阅用户数增长至 4800 万。与 Netflix 和 HBO Max 等其他流媒体服务一样，Peacock 近年来一直在稳步提价，最近一次涨价发生在 2025 年 7 月，当时价格上涨了 3 美元。此次涨价是该平台四年来的第四次提价。