Peacock is raising prices by up to $3
Peacock is raising prices by up to $3
Peacock 订阅价格最高上调 3 美元
Peacock is raising prices across its streaming plans once again, with the company’s cheapest ad-supported Select tier going from $7.99 to $8.99 / month, as reported earlier by Variety. The Premium plan with ads is increasing from $10.99 to $12.99 / month, while the ad-free Premium Plus plan is getting the biggest hike, jumping from $16.99 to $19.99 / month.
Peacock 再次上调了其流媒体订阅计划的价格。据《综艺》（Variety）此前报道，该公司最便宜的含广告 Select 套餐价格从每月 7.99 美元涨至 8.99 美元。含广告的 Premium 套餐价格从每月 10.99 美元涨至 12.99 美元，而无广告的 Premium Plus 套餐涨幅最大，从每月 16.99 美元跃升至 19.99 美元。
The price change goes into effect on August 18th for new or returning subscribers, and affects the streamer’s annual plans as well. Existing subscribers will see the price change on their next billing date on or after September 17th. Peacock has steadily hiked its prices over the past few years, with the streaming service last issuing a $3 increase in July 2025.
此次价格调整于 8 月 18 日起对新订阅用户或重新订阅的用户生效，同时也影响该平台的年度订阅计划。现有订阅用户将在 9 月 17 日或之后的下一个账单日看到价格变动。过去几年里，Peacock 一直在稳步提高价格，该流媒体服务上一次涨价 3 美元是在 2025 年 7 月。
On its support page, Peacock says the price change allows the service “to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres.” The service has added new features to draw in subscribers, including vertical video for NBA streams, a “Bravoverse” feed with clips from shows like Love Island, and mobile games. It’s also testing perks for long-term subscribers and will soon be included within a YouTube Premium subscription.
在其支持页面上，Peacock 表示此次价格调整旨在让该服务“为观众创造最佳体验，保持市场竞争力，并提供涵盖各类题材的独特内容”。该服务增加了多项新功能以吸引订阅用户，包括 NBA 直播的竖屏视频、包含《恋爱岛》（Love Island）等节目片段的“Bravoverse”信息流，以及手机游戏。此外，它还在测试针对长期订阅用户的福利，并很快将被纳入 YouTube Premium 订阅服务中。
NBCUniversal, which owns Peacock, recently reported that the streamer turned a profit for the first time as its subscribers grew to 48 million. Both Peacock and NBCUniversal are preparing to split from Comcast next year.
拥有 Peacock 的 NBCUniversal 最近报告称，随着订阅用户增长至 4800 万，该流媒体平台首次实现盈利。Peacock 和 NBCUniversal 均计划于明年从康卡斯特（Comcast）分拆出来。