Peacock raises prices by 18 percent after becoming profitable
Peacock raises prices by 18 percent after becoming profitable
Peacock 在实现盈利后将价格上调 18%
For the fourth time in four years, Peacock has raised its prices. The Select plan, which has ads and doesn’t include sports, movies, or Peacock originals, went from $8/month to $9/month. The monthly fee for the standard ad plan (Premium) went from $11/month to $13/month, and the ad-free plan (Premium Plus) went from $17/month to $20/month. Annual pricing, as previously, offers 12 months for the price of 10 months.
在四年内，Peacock 第四次上调了价格。包含广告且不含体育赛事、电影或 Peacock 原创内容的 Select 套餐价格从每月 8 美元涨至 9 美元。标准广告套餐（Premium）的月费从每月 11 美元涨至 13 美元，而无广告套餐（Premium Plus）则从每月 17 美元涨至 20 美元。年度订阅价格与以往一样，提供“付 10 个月费用享 12 个月服务”的优惠。
Peacock’s previous price hike was in July 2025, when the middle tier (with ads) went from $8/month to $11/month, and the ad-free plan increased from $14 to $17. Peacock also raised prices in July 2024 and August 2023. NBCUniversal launched the service in 2020.
Peacock 上一次涨价是在 2025 年 7 月，当时中档套餐（含广告）从每月 8 美元涨至 11 美元，无广告套餐从 14 美元涨至 17 美元。Peacock 此前还在 2024 年 7 月和 2023 年 8 月上调过价格。NBCUniversal 于 2020 年推出了该服务。
The streaming service turned its first quarterly profit in Q2 2026 with $189 million in adjusted EBITDA. During that quarter, Peacock saw revenue from subscriptions increase over 50 percent and advertising revenue rise nearly 70 percent, Comcast CFO Jason Armstrong said during a call with investors in July, according to a transcript. Peacock also gained 2 million subscribers in Q2 and now has 48 million.
该流媒体服务在 2026 年第二季度首次实现季度盈利，调整后 EBITDA（息税折旧摊销前利润）为 1.89 亿美元。根据一份会议记录显示，康卡斯特（Comcast）首席财务官 Jason Armstrong 在 7 月与投资者的电话会议中表示，在该季度，Peacock 的订阅收入增长了超过 50%，广告收入增长了近 70%。Peacock 在第二季度还增加了 200 万订阅用户，目前总数已达 4800 万。
But just because Peacock is now profitable, it can’t necessarily expect the same level of success in upcoming quarters. In the call with investors, Comcast co-CEO Michael Cavanagh said he expects Peacock’s profitability to improve on an annual basis but vary from quarter to quarter, with profits depending on what content, such as sporting events and shows, debuts each quarter.
但 Peacock 实现盈利并不意味着它在接下来的几个季度里能保持同样的成功水平。在与投资者的电话会议中，康卡斯特联席首席执行官 Michael Cavanagh 表示，他预计 Peacock 的盈利能力将在年度基础上有所改善，但季度之间会有波动，利润取决于每个季度推出的内容，例如体育赛事和节目。
NBCUniversal must also keep Peacock profitable amid big, ongoing spending on live events, including an 11-year deal under which the company will pay $2.5 billion a year to air about 50 NBA games exclusively on Peacock, along with distribution rights for NBCU’s other distribution platforms, including broadcast channels. The company has made other large investments in sporting events, including Sunday Night Football and the Premier League.
NBCUniversal 还必须在持续投入巨额资金购买直播赛事的同时保持 Peacock 的盈利，其中包括一项为期 11 年的协议：公司每年支付 25 亿美元，以在 Peacock 上独家转播约 50 场 NBA 比赛，并获得 NBCU 其他分发平台（包括广播频道）的转播权。该公司还在体育赛事上进行了其他大规模投资，包括“周日橄榄球之夜”（Sunday Night Football）和英超联赛。
Higher prices could theoretically help fund more programming. But with Peacock only recently becoming profitable, it’s possible that the annual price hikes could continue being the norm.
从理论上讲，更高的价格有助于为更多的节目提供资金。但鉴于 Peacock 最近才刚刚实现盈利，年度涨价可能会继续成为常态。