Google gives publishers a new way to fight AI-driven traffic losses
Google gives publishers a new way to fight AI-driven traffic losses
谷歌为出版商提供了一种对抗 AI 导致流量流失的新方法
As AI continues to kill traffic to websites, Google on Thursday threw a bone to those publishers negatively impacted by the change. It’s now allowing readers to push a button on a publisher’s website to indicate it’s a “favorite source” they’d like to see highlighted more often across Google Search, Discover, and Google News. 随着人工智能持续蚕食网站流量，谷歌周四向那些受此变化负面影响的出版商抛出了橄榄枝。谷歌现在允许读者在出版商的网站上点击一个按钮，将其标记为“首选来源”（favorite source），以便在谷歌搜索、Discover 和谷歌新闻中更频繁地看到该来源的内容。
The tech giant said it’s making this new, interactive “Preferred Sources” button available to online publishers to embed on their own websites. The launch follows Google’s rollout of Preferred Sources in May to Google’s AI experiences, including AI Mode and AI Overviews. The option was previously available in Top Stories. 这家科技巨头表示，它正在向在线出版商提供这个全新的交互式“首选来源”按钮，供其嵌入到自己的网站中。此次发布是在谷歌于 5 月将其“首选来源”功能引入谷歌 AI 体验（包括 AI 模式和 AI 概览）之后进行的。该选项此前已在“头条新闻”（Top Stories）中提供。
The idea is to make it easier for readers to find links from the sites they know and trust when they’re searching for content or interacting with Google’s AI to learn about a topic or read the latest news. As of May’s launch, the company said that people across the web had already selected over 345,000 unique sources through this method. 其初衷是让读者在搜索内容、与谷歌 AI 互动以了解主题或阅读最新新闻时，能够更轻松地找到他们熟悉且信任的网站链接。据该公司称，自 5 月推出该功能以来，全球用户已通过此方法选择了超过 34.5 万个独立来源。
To add a site as a favorite publisher, you can visit Google’s source preferences page, then search for a publisher by name or website. Becoming a preferred source can drive more traffic to publishers’ websites, Google said. In earlier studies, it found that people are twice as likely to click through to a preferred source when available. 要将某个网站添加为首选出版商，您可以访问谷歌的来源偏好设置页面，然后通过名称或网址搜索出版商。谷歌表示，成为首选来源可以为出版商的网站带来更多流量。在早期的研究中，谷歌发现当首选来源可用时，用户点击进入该来源的可能性是普通来源的两倍。
By offering publishers these additional tools, Google is trying to assuage the damage that the rapid growth of AI-powered search features has had on traffic-dependent businesses. Alongside the new button, Google said that readers will soon be able to customize their Discover feed in Google’s app in their own words. 通过向出版商提供这些额外工具，谷歌正试图缓解人工智能搜索功能的快速增长对依赖流量的企业所造成的损害。除了这个新按钮外，谷歌还表示，读者很快就能用自己的语言自定义谷歌 App 中的 Discover 信息流。
To use this feature, readers will tap any three-dot menu in the feed and then tell Google what topics they’d like to see more or less of, using natural language commands. This helps Google refine the feed in real time. 要使用此功能，读者只需点击信息流中的任意三点菜单，然后使用自然语言指令告诉谷歌他们想多看或少看哪些主题。这有助于谷歌实时优化信息流。
The search giant is not the only company turning to AI to offer feed-tuning tools powered by AI. In recent months, a number of top social media apps have launched user-controlled algorithms that allow people to fine-tune the content that is recommended to them. In addition to personalizing the Discover feed, Google says Android users will be able to customize their audio daily briefings in the Google News app, as well. 这家搜索巨头并不是唯一一家利用人工智能提供信息流调整工具的公司。近几个月来，许多顶级社交媒体应用都推出了用户可控的算法，允许人们微调推荐给他们的内容。除了个性化 Discover 信息流外，谷歌还表示，Android 用户也将能够自定义谷歌新闻 App 中的每日音频简报。